Amul is a brand we’ve all grown up with—milk, butter, cheese, or ice creams, it’s always been there. Now, it’s offering people like you the chance to build a steady business with low investment. The Amul franchise cost is relatively affordable; with Rs. 2–6 lakh, you can open your own Amul franchise and be part of a brand that already has the trust of millions. It’s an easy and practical way to start something of your own without starting from zero.
You don’t need to build a brand, earn people’s trust, or spend big on advertising, Amul has already done that for you. What you get is a ready-to-run business model with strong margins, daily footfall, and full support from the company. Franchise businesses like this are perfect for beginners, small investors, or anyone looking to start a simple and reliable business.
History of Amul
Amul stands for “Anand Milk Union Limited.” It was started in 1946 in the small town of Anand in Gujarat, India.
Why was Amul started?
Back then, farmers in Gujarat were being exploited by middlemen who paid them very little for their milk. There was no fair system to sell milk directly to customers or big companies. Because of this, farmers were poor and helpless.
Farmers banded together in 1946 to establish their milk cooperative, led by Sardar Vallabhbhai Patel. The Kaira District Cooperative Milk Producers’ Union Limited was the name of this cooperative. Later, it became known as Amul.
Key People Behind Amul’s Success
- Sardar Vallabhbhai Patel: Gave the idea of forming milk cooperatives.
- Tribhuvandas Patel: First chairman of Amul.
- Dr. Verghese Kurien: The man who made Amul a national brand. He is known as the Father of the White Revolution in India.
Important Milestones in Amul’s History
- 1946: The Amul cooperative was founded in Anand, Gujarat.
- 1955: Dr. Kurien started making dairy technology improvements and marketing plans.
- 1960s: Amul became the first brand in India to mass-produce skimmed milk powder from buffalo milk.
- 1964: Prime Minister Lal Bahadur Shastri visited Amul. Inspired by its success, he started the National Dairy Development Board (NDDB).
- 1970: Launch of Operation Flood – India’s milk revolution. This made India self-sufficient in milk.
- 1990s to now: Amul expanded its product range – ice cream, chocolates, cheese, pizza, and more.
Interesting Facts About Amul
- The Amul girl (cartoon mascot) was introduced in 1967. She’s still used in ads today with clever taglines.
- Amul is managed by Gujarat Cooperative Milk Marketing Federation (GCMMF), owned by 3.6 million milk producers.
- Amul processes over 260 lakh litres of milk per day.
- It operates in 50+ countries, making it a global name.
Impact of Amul on India
- Helped farmers earn a better income.
- Made milk and dairy products affordable.
- Created thousands of jobs.
- Turned India from a milk-deficient country to the largest milk producer in the world.
Why Choose an Amul Franchise?
There are many reasons why people choose Amul for franchising:
- Trusted Brand: Amul is a well-known name with a loyal customer base.
- Affordable Investment: You don’t need a big budget to start.
- No Royalty Charges: All profits are yours.
- Wide Range of Products: Milk, ice creams, pizza, paneer, chocolates, etc.
- Support from Company: Amul offers setup and training help.
- Fast Returns: You can start earning from the first month.
It’s ideal for students, housewives, small business owners, and anyone who wants to earn steady income.
Amul Franchise Models
Amul offers two types of franchise models:
A. Amul Preferred Outlet / Kiosk / Railway Parlour
- Space Needed: 100 to 150 sq. ft.
- Location Ideas: Schools, hospitals, stations, residential areas.
- Products Sold: Packaged milk, butter, ghee, cheese, ice creams, chocolates.
- Ideal For: Small shop owners, beginners with low budget.
B. Amul Ice Cream Scooping Parlour
- Space Needed: Minimum 300 sq. ft.
- Location Ideas: Malls, commercial hubs, tourist spots.
- Products Sold: Ice creams, sundaes, shakes, pizza, sandwiches, brownies.
- Ideal For: Entrepreneurs with more space and higher budget.
Investment Cost and Setup Details (2025)
Let’s look at the estimated costs to open each type of Amul outlet:
A. Amul Preferred Outlet / Kiosk
- Non-refundable deposit: Rs. 25,000
- Shop interiors & furniture: Rs. 1,00,000
- Deep freezer & fridge: Rs. 70,000
- Miscellaneous: Rs. 30,000
- Total Investment: Around Rs. 2 to 2.5 lakhs
B. Amul Ice Cream Scooping Parlour
- Non-refundable deposit: Rs. 50,000
- Shop renovation: Rs. 3,50,000
- Equipment (freezer, blender, oven): Rs. 1,50,000
- Kitchen setup & POS machine: Rs. 1,00,000
- Miscellaneous: Rs. 1,00,000
- Total Investment: Around Rs. 6 to 10 lakhs
Note: Rent, licenses, and electricity setup are additional and vary by location.
Expected Profit and Return on Investment
Amul franchises offer good profits because of daily sales and no royalty charges.
Approximate Margins:
- Milk packets: 2.5%
- Other milk products: 10%
- Ice creams: 20%
- Recipe-based items: Up to 50% (shakes, pizza, sundaes)
Monthly Earnings:
- Low footfall area: Rs. 5,00,000 sales → Rs. 20,000 profit
- Busy area: Rs. 10,00,000 sales → Rs. 50,000+ profit
- High-end parlour in prime area: Rs. 15,00,000 sales → Rs. 70,000+ profit
ROI Timeline: You can recover your investment within 1 to 1.5 years.
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Who Can Apply? (Eligibility Criteria)
Amul doesn’t have strict conditions, but the basic requirements include:
- Age: Minimum 21 years
- Qualification: 10th or 12th pass
- No criminal record
- Basic understanding of business
- Ability to invest and manage daily operations
This makes it open to a wide range of people, including youth, housewives, and retired professionals.
Required Documents
To apply for a franchise, you need these documents:
- Aadhaar Card / Voter ID
- PAN Card
- Passport-sized photos
- Shop ownership proof or rent agreement
- Electricity bill or address proof
- Bank account details (cheque/copy)
- GST registration (if turnover exceeds limit)
- FSSAI license
- Passport photo and signed application form
How to Apply for an Amul Franchise
The process is simple and online. No middlemen needed.
Steps:
- Visit Amul’s official website: www.amul.com
- Click on the “Amul Parlours” section
- Fill out the application form
- Submit location and investment details
- Upload the required documents
- Wait for approval and verification
- If selected, sign the agreement and start the setup
Tips to Make Your Outlet Successful
Running a successful Amul store requires effort. Here are some tips:
- Choose a location with good footfall
- Keep the shop clean and attractive
- Display products neatly
- Maintain stock levels – don’t run out of popular items
- Offer home delivery for extra sales
- Use digital payments – UPI, cards, QR codes
- Train your staff to be polite and helpful
- Introduce seasonal offers and discounts
Even small efforts can increase customer satisfaction and daily sales.
Marketing Tips for Franchise Growth
- Good marketing helps your outlet grow faster. Here are some easy ideas:
- Create a local WhatsApp group for daily offers
- Share photos and deals on Facebook and Instagram
- Set up mini stalls at fairs or college events
- Offer free samples during festivals
- Use local influencers or food bloggers for promotion
- Run referral programs (refer & earn)
- Print flyers and distribute in residential areas
Even with a small marketing budget, you can attract more customers.
Support Offered by Amul
Amul supports its franchise owners in many ways:
- Product supply and distribution
- Branding materials (boards, posters, uniforms)
- Inauguration guidance
- Ongoing technical support
- Seasonal and promotional updates
- Training for new franchise owners
- Regular product price lists and profit structures
This support system makes Amul franchise easier to run compared to unknown brands.
Conclusion
In 2025, the Amul franchise continues to be one of the best low-investment business ideas in India. Whether you’re a student, a retired employee, a homemaker, or a full-time entrepreneur, this franchise gives you a chance to build a trusted and profitable business.
With proper planning, the right location, and dedication, your Amul outlet can become a steady source of income and growth. If you are serious about starting your business journey, then an Amul franchise is a smart first step.
FAQs
Q1. Is Amul franchise profitable in 2025?
Yes, Amul franchises are highly profitable due to regular demand, brand trust, and no royalty fees.
Q2. What is the minimum investment required?
You can start an Amul kiosk for just Rs. 2 to 2.5 lakhs.
Q3. Can I open more than one outlet?
Yes, after your first outlet is successful, you can apply for more.
Q4. Will Amul help in setup and training?
Yes, Amul provides support for shop setup, branding, and basic training.
Q5. Do I need a food license (FSSAI)?
Yes, you need an FSSAI license to sell dairy and food products.
