For nonprofits trying to make every message count, email marketing continues to lead the way. With over 4.6 billion email users globally in 2025 and nonprofit email open rates averaging 25.17%, this channel remains a reliable tool for fundraising, volunteer engagement, and spreading awareness.
But running email campaigns on a tight budget and with limited staff? That’s a challenge many nonprofit organizations face. Thankfully, several platforms now offer powerful, nonprofit-friendly features, helping organizations automate communication, personalize outreach, and make a bigger impact without extra overhead.
In this guide, we’ve handpicked the best email marketing platforms for nonprofits in 2025, highlighting their features, pricing, and why they’re perfect for mission-driven teams.
Why Nonprofits Need Specialized Email Marketing Tools
Nonprofits operate differently from businesses, they rely on relationships, emotional storytelling, and long-term trust rather than product-based sales. Because of this, they need platforms that can:
- Send personalized appeals and updates to segmented donor lists
- Automate engagement workflows without complex coding
- Integrate seamlessly with donor management systems
- Offer budget-friendly or discounted pricing options
- Ensure high deliverability and compliance with privacy laws
Generic email marketing software may lack essential nonprofit tools like donation tracking, volunteer segmentation, or event promotion. That’s why choosing a platform with nonprofit-focused capabilities is crucial for maximizing outreach and impact.
List of Top Email Marketing Platforms for Nonprofits
1. Mailchimp
Website: https://mailchimp.com
Mailchimp is one of the most recognized email marketing platforms globally, used by over 14 million customers. Its nonprofit-friendly tools include automation, segmentation, detailed analytics, and AI email assistants that help craft optimized content and subject lines. With a focus on user-friendliness, Mailchimp provides a drag-and-drop email builder and pre-designed templates.
Nonprofits can also access discounted pricing through Mailchimp’s partnership with TechSoup. The platform offers robust integration with CRMs and donation tools, making it a comprehensive solution for charitable organizations.
Features:
- Easy-to-use drag-and-drop email editor
- Audience segmentation and behavioral targeting
- A/B testing tool and performance tracking
- Over 300 integrations, including Salesforce and Eventbrite
- Automated donor journeys and re-engagement emails
Pricing:
| Plan | Monthly Price (INR) | Contacts | Email Sends/Month | Key Features |
| Free | ₹0 | 500 | 1,000 (max 500/day) | Basic email tools, limited features, Mailchimp branding |
| Essentials | ₹770 (₹1,540 after 12 mo) | 500 | 5,000 | Templates, A/B testing, 3 users, basic support |
| Standard | ₹575 (₹1,150 after 12 mo) | 500 | 6,000 | Generative AI, automation, custom templates, 5 users, 24/7 support |
| Premium | ₹11,500 (₹23,000 after 12 mo) | 10,000 | 150,000 | Migration support, dedicated manager, advanced segmentation, priority support |
2. Constant Contact
Website: https://www.constantcontact.com
Constant Contact is widely appreciated for its intuitive interface and nonprofit-specific tools. Serving over 600,000 small businesses and nonprofits, this platform is especially beneficial for organizations new to email marketing.
Constant Contact offers nonprofit discounts and templates tailored for fundraising, event promotion, and storytelling. With powerful contact management, social media integration, and event management features, it’s a reliable all-in-one platform for nonprofit marketing.
Features:
- Nonprofit-themed email templates
- List-building tools, including landing pages and sign-up forms
- Real-time email performance tracking
- Automated welcome emails and donor-nurturing sequences
- Event registration and promotion tools
Pricing:
| Plan | Monthly Price (USD) | Best For | Key Email Features | Automation & Segmentation |
| Lite | $12 | Beginners | Drag-and-drop editor, AI copy generator, templates, basic scheduling | 1 automation template, 1 custom segment |
| Standard | $35 | Most businesses | Includes Lite + email scheduling, subject line testing | 3 templates, AI builder, resend to non-openers, 10 custom segments |
| Premium | $80 | Advanced users & pros | Includes Standard + dynamic content | Unlimited templates, custom automations, ecommerce tools, and unlimited segments |
3. GetResponse
Website: https://www.getresponse.com
GetResponse is a powerful all-in-one marketing solution that caters to nonprofits with automation, webinars, and landing pages. Trusted by over 350,000 customers across 183 countries, it enables organizations to build complex donor journeys with ease.
GetResponse offers advanced features like segmentation and behavior-triggered messaging to personalize outreach. Nonprofits benefit from special discounts and tools designed for advocacy, fundraising, and engagement.
Features:
- Advanced marketing automation workflows
- Pre-built templates for nonprofit campaigns
- Landing pages and donation funnels
- Autoresponders and behavioral triggers
- Integrated webinar hosting for donor engagement
Pricing:
| Plan | Monthly Price (INR) | Annual Price (INR/Month) | Best For | Key Features |
| Starter | ₹1625.40 | ₹1132.65 | Beginners, small businesses | AI email generator, unlimited autoresponders, AI landing pages, signup forms, custom automation workflows |
| Marketer | ₹5047.30 | ₹3517.71 | E-commerce, marketing professionals | All Starter features + abandoned cart, sales funnels, advanced segmentation, contact scoring, promo codes |
| Creator | ₹5902.78 | ₹4113.98 | Coaches, course creators | All Marketer features + AI course builder, 500 students, mobile app, quizzes, webinars, website builder |
| Enterprise | Custom Pricing | Custom | Large-scale operations | All Creator features + SSO, SMS/email push, transactional emails, AI product recommendations, unlimited users |
4. Moosend
Website: https://moosend.com
Moosend combines affordability with powerful marketing tools, making it ideal for budget-conscious nonprofits. It supports thousands of nonprofits with email campaigns, automation, and real-time analytics. Known for its simplicity, Moosend includes AI-powered subject line suggestions, detailed segmentation capabilities, and robust marketing analytics tools. Its competitive pricing and generous free plan make it a great option for organizations starting their digital outreach.
Features:
- AI-driven campaign performance insights
- Drag-and-drop email builder with templates
- Real-time analytics dashboard
- Automation workflows and donor segmentation
- GDPR-compliant tools for donor privacy
Pricing:
| Plan | Monthly Price | Annual Price (Save 15%) | Key Features |
| Pro | $9/month (₹750 approx) | $91.80/year (₹7,650 approx) | Unlimited emails, automation workflows, landing pages, subscription forms, SMTP, transactional emails |
| Moosend+ | Custom pricing | Custom | Everything in Pro + add-ons like hosted files, BCC, audience discovery, and more customization |
| Enterprise | Custom pricing | Custom | All features + account manager, SSO & SAML, SLA, strategy support, custom reporting, priority support |
5. Campaign Monitor
Website: https://www.campaignmonitor.com
Campaign Monitor serves over 250,000 nonprofits and businesses, offering beautiful email templates and strong personalization capabilities. Its strength lies in donor segmentation, journey mapping, and reporting dashboards that help optimize campaign results. With tailored messaging features, Campaign Monitor is excellent for organizations looking to enhance engagement with highly targeted content. Nonprofits can request discounts directly from the platform.
Features:
- Professionally designed email templates
- Visual journey builder for automated donor paths
- Dynamic content for personalized messaging
- Robust analytics and campaign reports
- Integration with CRM and donation platforms
Pricing:
| Plan | Monthly Price | Contacts Included | Email Sends | Users |
| Free Trial | $0 (30 days) | 500 contacts | 500 email limit | 1 |
| Lite | $12/month | Choose based on need | 2,500/month | 3 |
| Essentials | $29/month (First month $2.90) | Choose based on need | Unlimited | Unlimited |
| Premier | $159/month | Choose based on need | Unlimited | Unlimited |
6. Sendinblue (Brevo)
Website: https://www.brevo.com
Sendinblue, rebranded as Brevo, is a versatile platform that goes beyond email with SMS, chat, and CRM features. It serves more than 500,000 businesses and nonprofits globally, offering GDPR-compliant tools ideal for EU-based organizations. Known for its generous free plan and robust automation builder, Brevo is a great choice for nonprofits and also functions effectively as CRM software for small businesses needing multi-channel communication tools without the high costs.
Features:
- Drag-and-drop email editor
- SMS and WhatsApp campaign support
- Built-in CRM for donor management
- Automation and A/B testing
- Real-time email heatmaps and insights
Pricing:
| Plan | Monthly Price | Contacts Included | Email Sends | Users |
| Free Trial | $0 (30 days) | 500 contacts | 500 email limit | 1 |
| Lite | $12/month | Choose based on need | 2,500/month | 3 |
| Essentials | $29/month (First month $2.90) | Choose based on need | Unlimited | Unlimited |
| Premier | $159/month | Choose based on need | Unlimited | Unlimited |
7. MailerLite
Website: https://www.mailerlite.com
MailerLite is known for its clean interface, responsive customer support, and nonprofit-friendly pricing. Supporting over 1 million users, it offers a suite of tools including automation, surveys, and donation-focused landing pages. MailerLite is especially good for smaller nonprofits looking for simplicity without sacrificing key features like segmentation, analytics, and lead generation.
Features:
- Easy-to-use drag-and-drop builder
- Subscriber tagging and segmentation
- Landing pages for donations or sign-ups
- Survey and quiz features to engage supporters
- Free migration service from other platforms
Pricing:
| Plan | Monthly Price | Subscribers Included | Monthly Email Sends | User Seats |
| Free | $0 | Up to 1,000 | 12,000 | 1 |
| Growing Business | $9 / month ($108 billed yearly) | Up to 500 | Unlimited | 3 |
| Advanced | $18 / month ($216 billed yearly) | Up to 500 | Unlimited | Unlimited |
| Enterprise | Custom pricing | 100K+ | Unlimited | Unlimited |
8. Benchmark Email
Website: https://www.benchmarkemail.com
Benchmark Email is a reliable email marketing tool built for ease of use and rapid deployment. Used by nonprofits and small organizations worldwide, it emphasizes responsive templates and real-time tracking. Benchmark offers drag-and-drop editing, powerful list management, and an intuitive dashboard. Their support team is available 24/7, which is helpful for nonprofit teams working odd hours.
Features:
- Responsive email design templates
- List cleaning and contact management
- A/B testing and real-time analytics
- Automation based on donor actions
- Integration with PayPal, WordPress, and Zapier
Pricing:
| Plan | Monthly Price | Contacts Included | Email Sends Per Month | Key Features |
| Free | $0 | 500 | 3,500 | Drag-and-drop builder, forms, reports |
| Pro (Most Popular) | $13 | 500 | 7,500 | All Free features plus email automation, landing pages, A/B testing |
| Enterprise | Custom pricing | 25,000+ (min) | Custom volume | All Pro features plus managed setup, deliverability tools, volume discounts |
9. AWeber
Website: https://www.aweber.com
AWeber has a long history of supporting nonprofits with high-quality email marketing services. With over 100,000 small businesses and nonprofit customers, AWeber excels in automation, deliverability, and live support. It includes a library of email templates, a visual campaign builder, and detailed performance tracking. Nonprofits benefit from AWeber’s special discount program and free migration services.
Features:
- Smart Designer tool for branded templates
- Automated campaigns with visual workflows
- Robust email analytics dashboard
- Free image and GIF library
- 24/7 live chat and phone support
Pricing:
| Plan | Price | Subscribers | Email Sends | Key Features |
| Lite | $12.50/month (billed annually) | Unlimited | Send up to 10x subscriber count monthly | 1 email list, 3 landing pages, 3 automations, 3 users, 1 custom segment, 24/7 support, advanced analytics, sales tracking, remove branding |
| Plus | $20/month (billed annually) | Unlimited | Send up to 12x subscriber count monthly | Unlimited lists, landing pages, automations, users, segments; priority 24/7 support; advanced reporting & sales tracking; remove branding |
| Unlimited | $899/month (billed monthly) | Unlimited | Send up to 15x subscriber count monthly | Everything in Plus plus personalized account management, advanced landing page features, sales tracking with low transaction fees, and sssremove branding |
10. Keela
Website: https://www.keela.co
Keela is a purpose-built CRM and email marketing platform designed exclusively for nonprofits. Unlike generic tools, Keela blends donor management with email communication, allowing organizations to track engagement, donations, and campaign effectiveness in one place. It supports 1,000+ nonprofits and features nonprofit-specific integrations, automation workflows, and rich reporting tools for maximum impact.
Features:
- Nonprofit-specific CRM + email writer tools
- Smart donor insights and performance metrics
- Automated thank-you emails and receipts
- Email open/click tracking for each donor
- Integration with donation platforms and QuickBooks
Pricing:
| Contact Range | Monthly Price (Billed Annually) |
| Up to 1,000 | $134 |
| 1,001 – 2,500 | $209 |
| 2,501 – 5,000 | $274 |
| 5,001 – 7,500 | $329 |
| 7,501 – 10,000 | $379 |
| More than 10,000 | Custom Pricing |
How to Choose the Right Email Marketing Platform for Your Nonprofit
With so many excellent tools on the market, choosing the right one may feel overwhelming. Here is a basic foundation to help you make your choice:
- Assess Your Goals: Are you focused on fundraising, volunteer engagement, event promotion, or general communication?
- Evaluate Your List Size: Some tools charge by contacts, others by emails sent. Choose one that aligns with your donor base.
- Check for Integrations: Ensure the platform works with your CRM, payment processor, or website CMS.
- Automation Needs: If you’re running donor journeys or recurring campaigns, prioritize platforms with strong workflow capabilities.
- Budget and Discounts: Look for platforms that offer nonprofit discounts or free plans with scalable features.
Additionally, test drive 2–3 platforms with a free trial before committing. Many services provide onboarding support for nonprofits, helping you set up your first campaigns efficiently.
Conclusion
Email marketing continues to be one of the most powerful tools for nonprofits if done with the right platform. Whether you’re a small grassroots initiative or a large global NGO, choosing a service tailored to nonprofit needs can significantly improve your outreach, fundraising, and donor retention.
From free plans with generous features to full-fledged automation suites with CRM integration, there’s something here for every mission-driven organization. Compare the options above, leverage available discounts, and select the platform that aligns best with your goals and budget.
FAQs
1. Do email marketing platforms offer nonprofit discounts?
Yes, most leading platforms offer discounts ranging from 15% to 50% for registered nonprofits.
2. What features should nonprofits look for in an email platform?
Look for segmentation, automation, CRM integration, donation landing pages, and nonprofit-themed templates.
3. Is there a completely free email marketing tool for nonprofits?
Yes, tools like Mailchimp, MailerLite, and Brevo (Sendinblue) offer robust free plans.
4. What is the best email marketing platform for tiny nonprofit organizations?
MailerLite and Moosend are ideal for small teams due to their affordability and ease of use.
5. Can I integrate donation tools with email marketing platforms?
Yes, many platforms integrate with payment gateways, CRMs, and donation tools like PayPal or Donorbox.
