Email marketing can also be great. You’d have to get that copy perfect and design wonderful emails, but then you find out how it is going to reach the masses. It gets overwhelming, quite frankly. Now, the beautiful thing is you don’t have to do it alone in the dark. Several great tools for making your emailing life much smoother are available.
Here are the top 15 email marketing tools to guide you in composing better emails, automating campaigns, and keeping tabs on your results, so you actually know what is working.
How Can Email Marketing Tools be Used to Engage Your Audience?
Email marketing software offers various functionalities to engage your audience effectively
- Automated Email Campaigns: welcome emails, drip campaigns, abandoned cart reminders, birthday greetings, lead nurturing, and long-term relationship building
- Personalized email deliverability: It’s possible to categorize the target audience according to demographic, behaviour, and interests in order to make very targeted, personalized messages reach the right inboxes. That increases open rates and click-through rates.
- A/B Testing: Test different subject lines, content of emails, and call-to-actions to find the best ones for your target audience.
- Easy Email List Management: Manage your email subscriber lists, add new contacts, clean out inactive subscribers, and prevent spam.
- Analytics and Reporting: Track through analytics and reports the key open and click-through, bounce rates as well as possible conversions to realize the effectiveness or otherwise of those campaigns and indicate areas of opportunity for improvement
Top 15 Email Marketing Tools
1. MailChimp

- Rating: 4.8/5
- Best For: Intuitive email marketing platform for small businesses and startups
MailChimp is one of the most well-known names in best email marketing tools, offering the perfect blend of simplicity and sophistication. The user interface of the platform is easy to use for a beginner, yet advanced features are there for experienced marketers. Their forever-free plan, which supports up to 2,000 contacts, makes it an excellent starting point for small businesses. It particularly shines through the seamless integration process, where multiple e-commerce and CRM platforms come under one place. The power automation and thorough analytics provided make it easy to create, execute, and optimize an email marketing campaign.
Key Features:
- Drag-and-drop builder
- Advanced segmentation and personalization
- Capability of A/B testing
- Comprises analytics as well as reports
- Marketing automation workflows
- Landing page builder
Website:
www.mailchimp.com
Pricing:
Plan | Pricing (monthly) |
Standard | $6.66 |
Premium | $133.09 |
2. HubSpot

- Rating: 4.9/5
- Best For: It is ideal for medium-sized to large companies that need an all-in-one marketing solution
HubSpot’s email marketing is part of its complete marketing suite. Its advanced features combine well with its CRM platform, allowing it to stand out in the ability to provide customers with personalized experiences through segmentation and automation. The inbound marketing approach of HubSpot makes it quite effective for companies focused on content marketing and lead nurturing. This is an all-inclusive platform with loads of templates and an easy-to-use drag-and-drop editor, so the composition of high-quality-looking e-mails is somewhat easy. More than that, it offers analytical and reporting instruments to get as much information on campaigns and their customers’ behaviours as possible.
Key Features:
- CRM
- Smart Content and Personalization
- Advanced Automated Workflows
- A/B Testing and Analytics
- List Segmentation
- Template Marketplace
Pricing:
Plan | Pricing (monthly) |
Marketing Hub Professional | $800 |
Marketing Hub Enterprise | $3,600 |
Website:
www.hubspot.com
3. ActiveCampaign

- Rating: 4.7/5
- Best For: Businesses that require complex automation and integration with the CRM
ActiveCampaign is impressive due to its capacity to offer highly advanced marketing automation with full-force CRM. This platform is endowed with some of the most complex automation builders within the industry. It can, therefore, enable businesses to craft intricate behaviour-driven email sequences. The predictive sending feature uses machine learning to figure out the right time for the sending of each email to contacts. It has great contact and lead-scoring detail capabilities, so it is best for businesses focusing more on sales automation. Its wide integration options, coupled with API access, make ActiveCampaign a central integration hub for an all-encompassing marketing stack.
Key Features:
- Advanced automation builder
- Predictive sending
- CRM with sales automation
- Site tracking and event tracking
- Possibilities to split test
- Detailed reporting and analytics
Pricing:
Plan | Pricing (monthly) |
Enterprise | $145 |
Pro | $79 |
Plus | $49 |
Starter | $15 |
Website:
www.activecampaign.com
4. Constant Contact

- Rating: 4.6/5
- Best For: Ease of use for small businesses and nonprofits because it offers such a straightforward form of email marketing.
Constant Contact provides an absolute myriad of mobile-friendly templates and editors intuitively making professional-grade emails easy and straightforward. Of particular value when doing so is this organization’s integrated event management software and social integration for organizations directing multiple marketing endeavours. The features are specially made for nonprofits, such as donation collection and event management. With fantastic customer support and educational services, Constant Contact makes sure users make the most of their e-mail marketing.
Key Features:
- Editing templates easy to use
- Event management tools
- Social media integration
- Real-time tracking and reporting
- Management of contact lists
- Responsive design on any type of phone
Pricing:
Plan | Pricing (monthly) |
Lite | $12 |
Standard | $35 |
Premium | $80 |
Website:
www.constantcontact.com
5. Zoho

- Rating: 4.5/5
- Best For: Existing users of Zoho services or businesses that want an economical alternative
Zoho Campaigns is one of the complete email marketing tools in the broader sense because it forms a part of the entire Zoho ecosystem. In addition, its automation features are very complex yet offer competitive pricing compared to its competition. It features hundreds of templates in a variety of responsive designs, and customization is quite straightforward with a drag-and-drop editor. The strength of this platform lies in its ability to provide deep analytics, and reporting yet remain simple while creating and managing campaigns. Especially for businesses managing very complex sales processes, integration with Zoho CRM makes this invaluable.
Key Features:
- Zoho CRM Integration
- Workflow Automation
- A/B Testing Capabilities
- Dynamic Content
- List Management/Segmentation
- Social Media Marketing Tools
Pricing:
Plan | Pricing (monthly) |
Forever Free | 0 |
Standard | ₹240 |
Professional | ₹345 |
Website:
www.zoho.com/campaigns
6. Sendinblue (now Brevo)

- Rating: 4.7/5
- Best For: Growth companies need marketing functionality beyond email only
Sendinblue becomes an all-around marketing platform offering not only email, but also SMS, chat and CRM features as well. And what distinguishes it from many other players – the great capability of its transactional emails features and its intelligent and sophisticated workflows designed to tackle hard marketing cases; all of these enabled by its powerful, AI-driven send time optimization. The free plan offered by the platform has great value in terms of including core features and unlimited contacts. The platform is strong on deliverability and compliance, which helps businesses ensure that they have very well-maintained sender reputation scores, besides reaching their target audience very efficiently.
Key Features:
- SMS marketing integration
- Advanced segmentation
- Machine learning send-time optimization
- Landing page builder
- Real-time statistics
- Transactional email support
Pricing:
Plan | Pricing (monthly) |
Free | 0 |
Starter | $9 |
Business | $18 |
Enterprise | Custom Pricing |
Website:
www.sendinblue.com
7. Moosend

- Rating: 4.5/5
- Best For: Affordable automation for e-commerce businesses
Moosend is an extremely powerful yet very affordable email marketing platform. Its features are primarily suited for e-commerce businesses and offer complex automation that would normally come with much more expensive competitors. It’s great for growing businesses. Their e-commerce AI capabilities will predict customer behaviour and optimize product recommendations. This makes it an ideal platform for business insights regarding the performance of the campaign and the engagement pattern of the customers. Moosend has enabled any-scale businesses to avail themselves of professional email marketing by using responsive templates and an easy interface.
Key Features:
- E-commerce AI
- Weather-based automation
- GDPR compliance tools
- Landing page builder
- Advanced list segmentation
- Real-time analytics
Pricing:
Plan | Pricing (monthly) |
Pro | $9 |
Moosend + | Custom Pricing |
Enterprise | Custom Pricing |
Website:
www.moosend.com
8. Omnisend

- Rating: 4.6/5
- Best For: E-commerce companies looking for omnichannel marketing solutions
Omnisend is a company that specializes in an all-in-one omnichannel marketing solution tailored for e-commerce companies. It is the platform that will perfectly combine email marketing with SMS, push notifications, and social media advertising for a full customer experience. Their pre-built automation workflows specifically target e-commerce scenarios such as cart abandonment and customer reactivation. It relies on its high integration with the major e-commerce platforms and usage of the customers’ shopping behaviour data. Making it easy with Omnisend to create product-focused email campaigns through product picker as well as dynamic content blocks.
Key Features:
- Omnichannel Campaign Builder
- Product Recommendation Blocks
- Advanced Customer Segmentation
- Sales tracking
- Campaign booster
- E-commerce integrations
Pricing:
Plan | Pricing (monthly) |
Pro | $41.30 |
Standard | $11.20 |
Free | 0 |
Website:
www.omnisend.com
9. MailerLite

- Rating: 4.6/5
- Best For: Small businesses and creators seeking simplicity and value
MailerLite is a pretty simple, modern take on email marketing tools that appeals to small businesses and individual creators. The platform’s simplicity is united with powerful capabilities, making it accessible while having professional capabilities. Among their drag-and-drop editors, they stand out for their intuitive design as well as their ability to craft responsive emails relatively quickly. The features of interest groups and automation, common in better solutions, are also included. Its strong emphasis on deliverability and responsive customer support would make sure that users can maintain effective email communication with their audience.
Key Features:
- Rich text editor
- Photo Editing
- Survey and form builders
- Auto resend to unopened
- Click heat maps
- Website Builder
Pricing:
Plan | Pricing (monthly) |
Advanced | $18 |
Growing Business | $9 |
Free | 0 |
Website:
www.mailerlite.com
10. Campaign Monitor

- Rating: 4.7/5
- Best For: Agencies and design-driven companies
Campaign Monitor offers a feature-rich email marketing platform that resonates particularly with agencies and businesses that are keen on design and branding. It also features super flexibility in template designs and brand management features, which are perfect for managing clients. Their drag-and-drop builder offers pixel-perfect control over the layout of the emails while also being mobile responsive. What distinguishes the platform is the ease with which one can provide analytic and engagement reports to make the campaign more optimizable. Agency-friendly features from Campaign Monitor can make email marketing easy for businesses with multiple clients by offering tools like client billing and permissions management.
Key Features:
- Link Review Tool
- Template Management
- Advanced Segmentation
- Spam Testing
- White-labeling options
Pricing:
Plan | Pricing (monthly) |
Free | 0 |
Lite | $12 |
Essential | $29 |
Premier | $159 |
Website:
www.campaignmonitor.com
11. GetResponse

- Rating: 4.6/5
- Best For: Marketers looking for all-in-one marketing and webinar capabilities
GetResponse is a comprehensive marketing platform that comes with email marketing and webinar hosting, along with conversion funnel features. This marketing automation platform provides businesses with the sophistication of complex, multi-step marketing campaigns. Their conversion funnel feature guides users through creating complete marketing campaigns from landing pages to sales. The platform has some features of advanced segmentation, which assist in delivering targeted content to specific audience segments. GetResponse provides unique opportunities through webinar functionality for interactive engagement with audiences and the generation of leads.
Key Features:
- Webinar marketing tools
- Conversion funnel builder
- Advanced timing controls
- Perfect timing delivery
- Website Builder
- Advanced segmentation.
Pricing:
Plan | Pricing (monthly) |
Free | 0 |
Email Marketing | ₹1338.60 |
Website:
www.getresponse.com
12. ConvertKit

- Rating: 4.7/5
- Best For: Bloggers and digital product vendors
ConvertKit is an email marketing service created for creators. This platform supports bloggers, podcasters, and digital content producers. ConvertKit stands out because it’s simple to use while still handling complicated segmentation and automation. Its visual automation builder helps create complex subscriber journeys based on behaviour and preference. Strengths of the platform: Creators are put first in terms of functionalities such as delivery of digital products and subscriber tagging. It would allow the creators to stay in meaningful relationships with the audience while at the same time, highlighting clean design along with robust functionality.
Key Features:
- Visual automation builder
- Subscriber tagging
- Landing page templates
- Delivery of digital product
- Sign-up form builder
- Subscriber segmentation
Pricing:
Plan | Pricing (monthly) |
Newsletter | 0 |
Creator | $29 |
Creator Pro | $59 |
Website:
www.convertkit.com
13. Mailjet

- Rating: 4.5/5
- Best For: For collaborative email composition: Developers and teams
Mailjet brings a new strategy for email marketing through collaboration and a friendly developer feature. The system uses the tools of real-time collaboration in multi-user work on emailing campaigns. This approach is attractive for companies that must use the program to send transactional emails and marketing communications programmatically. This advanced template management platform, where all templates have version control in order to be consistent across multiple campaigns, and robust infrastructure coupled with global compliance support allows for reliable delivery in international markets.
Key Features:
- Real-time collaboration
- API integration
- SMTP relay
- Template version control
- Advanced Statistics
- A/B testing
Pricing:
Plan | Pricing (monthly) |
Free | 0 |
Essential | $17 |
Premium | $27 |
Website:
www.mailjet.com
14. Klaviyo

- Rating: 4.8/5
- Best For: Advanced personalization needs for e-commerce businesses
Klaviyo is one of the advanced e-commerce email marketing tools with powerful data analytics and personalization capabilities. The platform excels at using customer behaviour data to create highly targeted automated campaigns. Their predictive analytics help businesses identify trends and optimize marketing strategies based on customer lifetime value. The strength of the platform is built on the foundation of a deeper integration with an e-commerce site and the usage of historical customer data for personalization. Data-driven marketing lets Klaviyo aid businesses in drafting email campaigns that are super-relevant and super-engaging for customers.
Key Features:
- Predictive Analytics
- Advanced Segmentation
- Dynamic Content Blocks
- Flow Builder
- ROI Tracking
- Customer Profile
Pricing:
Plan | Pricing (monthly) |
Free | 0 |
$45 | |
Email and SMS | $60 |
Website:
www.klaviyo.com
15. ClickFunnels

- Rating: 4.6/5
- Best For: Sales funnel and conversion optimization-oriented businesses
ClickFunnels merges email marketing capabilities with the creation of entire sales funnels. Therefore, it suits businesses focused on conversion optimization. The tools of ClickFunnels help to design complete marketing and sales funnels, which also include landing pages, order forms, and email sequences. All these elements combine seamlessly in order to provide well-coordinated customer journeys with the help of its email marketing features. The site truly stands out on templates and frameworks designed for types of sales funnels. From its core area of conversion optimization and sales automation, ClickFunnels helps any business ease its entire marketing and sales process.
Key Features:
- Tools for building a funnel
- Smart shopping cart
- Host membership sites
- A/B testing
- Auto email and marketing
- Management of affiliates
Pricing:
Plan | Pricing (monthly) |
Pro | $297 |
Startup | $97 |
Website:
www.clickfunnels.com
Key Features to Look for in the Best Email Marketing Tools
Critical Factors for Selecting an Email Marketing Software
- User-friendly: The website is easily navigable, with not many “techie” things going on. It is easy to use, even for non-technological people. You can easily create and send emails without creating problems in the process.
- Drag-and-Drop Email Builder: A drag-and-drop visual email builder makes you design a professional-looking email without code.
- Email Automation: It offers great automation features which save time and deliver it with maximum efficiency.
- List Segmentation: Granular options for segmenting, sending a customized message to a particular section of the target audience
- Mobile Optimization: Ensure the emails are mobile-friendly as most of them are opened via mobile devices
- Deliverability: High deliverability rates ensure that emails actually reach the recipients’ inboxes.
- Reporting and Analytics: A detailed reporting and analytics dashboard that helps you understand the campaigns.
Suggested Read: LinkedIn Marketing Tools
Conclusion
Right email marketing tools will make all the difference in the success of your email campaigns. Carefully weighing your needs against the key features mentioned above and exploring the options available will lead you to the right platform for your business goals and effective engagement of your audience.
FAQs
Q1: What is the best free email marketing tool?
Mailchimp has a free plan with restricted features, ideal for small business starting points.
Q2: How do I increase the open rates for my emails?
Use good subject lines, personalize your messages, and ensure that they are mobile-friendly.
Q3: What are some email marketing mistakes you should avoid?
Buying email lists, sending too many emails and forgetting to segment the audience.
Q4: How do I select the most suitable email marketing tool for my business?
Look at your budget, the number of subscribers you have, how complicated your campaigns are, and which features are needed.