Data is the new gold-and in the world of digital marketing, Facebook Ads Spy Tools are the modern-day treasure maps. Every scroll, click, and campaign tells a story, and these powerful tools let marketers decode it all. From uncovering competitors’ winning ad creatives to spotting untapped opportunities, Facebook Ads Spy software turns insights into strategy and strategy into profit.
Today’s top spy tools go far beyond basic ad tracking-they reveal engagement patterns, audience interests, and creative trends that fuel marketing success. Whether you’re a startup fine-tuning your first campaign or a global brand optimizing ad spend, these platforms help you stay one step ahead.
Dive into the world of Facebook Ads Spy Tools and discover where creativity meets competitive intelligence.
What Are Facebook Ads Spy Tools?
Facebook Ads Spy software is are advanced digital marketing analytics platforms that allow users to monitor, analyse, and gain insights from competitors’ Facebook ad campaigns.
These tools help marketers uncover high-performing ads, creative strategies, audience targeting, and engagement metrics used by others in their niche. By examining real-time data on ad visuals, copy, and placement, businesses can identify winning trends and optimise their own campaigns for better ROI.
They also assist in discovering new product ideas, evaluating market demand, and tracking competitors’ ad performance across regions. Overall, Facebook Ads Spy Tools and other Competitor Analysis Tools empower advertisers to make data-driven decisions, save time on experimentation, and enhance the effectiveness of their paid social media marketing strategies.
How To Choose a Facebook Ads Spy Software?
- Data Accuracy and Coverage: Choose a tool that provides accurate, real-time insights across multiple regions and ad categories, ensuring you get reliable data on competitors’ campaigns and creative performance trends.
- Creative and Ad Library Depth: Select a tool with a vast database of ad creatives, formats, and variations across industries, helping you explore diverse ad examples and identify effective messaging strategies.
- Filtering and Search Options: Ensure the platform offers advanced filters like ad type, language, location, and engagement metrics to refine searches and quickly uncover relevant competitor ads matching your niche.
- Competitor Tracking and Alerts: Look for tools that allow ongoing monitoring of specific competitors, with automated alerts on new ad launches or performance changes to stay updated effortlessly.
- User Interface and Ease of Use: A clean, intuitive dashboard helps marketers quickly navigate ad data, visualize trends, and compare campaign insights without spending excessive time learning complex functionalities.
- Integration and Export Options: Choose a tool that supports integration with analytics platforms and allows exporting ad data, visuals, or reports for deeper performance analysis or team collaboration.
- Pricing and Scalability: Evaluate pricing plans that match your business size and usage. Ensure scalability to upgrade features as your advertising budget or analysis needs grow over time.
- Customer Support and Training: Opt for a platform offering responsive customer support, tutorials, and regular updates, ensuring you can maximize the tool’s features and resolve issues promptly when needed.
Quick Comparison
| Name | Pros | Cons |
| AdSpy | Offers one of the largest searchable databases for Facebook and Instagram ads with exceptional filtering accuracy. | Expensive monthly subscription with no lower-cost tier for small businesses. |
| BigSpy | Supports multiple platforms and provides real-time trending ad data for quick strategy inspiration. | Free plan is too limited, restricting serious competitive research. |
| PowerAdSpy | Delivers deep demographic and engagement insights across major ad networks in one dashboard. | Interfaces can feel cluttered due to the wide range of filters and features. |
| SocialPeta | Unmatched ad coverage across 80+ networks with strong analytics for mobile and gaming ads. | Steep learning curve for beginners and small teams. |
| AdPlexity | Highly accurate for affiliate marketers with detailed traffic-source and funnel tracking. | Premium pricing can be prohibitive for casual users. |
| Adbeat | Excellent visualization of ad spend and creative performance trends across display networks. | Limited coverage of Facebook-specific data compared to competitors. |
| Pathmatics (by Sensor Tower) | Enterprise-level ad spend and impression transparency across multiple digital channels. | Pricing is not publicly disclosed, making accessibility difficult for smaller marketers. |
| Madgicx | Combines AI-powered optimization with creative intelligence to improve Facebook ROAS. | Focuses more on automation than in-depth competitor ad spying. |
| Birch (Revealbot) | Automates campaign scaling and provides intelligent creative analytics in one interface. | Lacks a public ad library for exploring competitor creatives directly. |
| SEMrush Advertising Research | Integrates ad intelligence with SEO and PPC tools for holistic marketing insights. | Doesn’t focus exclusively on Facebook or Meta ad data. |
| Similarweb Ad Intelligence | Offers macro-level insights into ad spend, reach, and audience segmentation across networks. | Limited access to individual creative-level data. |
| Panoramata | Tracks multi-channel competitor activity including ads, newsletters, and landing pages. | Higher pricing tiers may deter solo marketers and startups. |
| AdFlex | Global ad-tracking coverage with real-time updates and detailed funnel insights. | Advanced features locked behind higher-priced enterprise plans. |
| AdLibSpy | Lightweight and affordable Chrome extension that enhances Meta Ad Library functionality. | Limited analytics depth compared to dedicated spy platforms. |
| Anstrex | Allows full landing-page download for detailed competitor funnel analysis. | Advanced features are locked behind higher-priced enterprise plans. |
List of 14 Best Facebook Ads Spy Tools
1. AdSpy
One of the most effective Facebook and Instagram ad intelligence tools is AdSpy, a powerful Facebook ads spy software with access to more than 190 million ads in 88 languages. It enables users to search using keywords, advertiser name, domain, or even text within an advertisement.
Marketers are able to filter the results using age, gender, location, and metrics of engagement. The clean interface can be used to find out the creatives that are performing well and monitor the strategies used by competitors, which is provided by AdSpy.
Affiliate marketers, e-commerce, and dropshippers who base campaigns on trend analysis are particularly fond of it. Although it only specializes in Meta platforms, its targeting is highly detailed, which makes it a high-quality social ad research option.
Website: https://www.adspy.com/
Key Features:
- Database of 190+ million Facebook and Instagram ads.
- Advanced search by keyword, domain, or advertiser name.
- Detailed audience filters—age, gender, and location.
- Engagement analytics with likes, comments, and shares.
- Affiliate and landing-page tracking for competitor insights.
Pricing:
$149 per month
2. BigSpy
BigSpy is a robust ad-intelligence platform covering Facebook, Instagram, TikTok, YouTube, Pinterest, and more. With billions of creatives in its database, it enables users to explore and analyze trending ads globally. The platform includes filters for engagement, country, call-to-action type, and industry, making it ideal for discovering winning strategies and creative inspiration.
BigSpy’s “Top Ads” and “Trending” sections reveal real-time campaign performance. It offers a free plan with limited searches and affordable paid tiers for deeper analytics. It’s especially useful for digital marketers and startups looking to track multi-platform ad performance efficiently and cost-effectively.
Website: https://bigspy.com/en
Key Features:
- Covers multiple ad platforms like Facebook, TikTok, and YouTube.
- Real-time trending and top-performing ad dashboards.
- Advanced filtering by industry, CTA, and creative format.
- Built-in creative inspiration board for marketers.
- Free plan with daily limited search and creative access.
Pricing:
- Basic- $19 /mo
- 6-Month Pro- $119 /mo
3. PowerAdSpy
PowerAdSpy assists marketers with competing on social platforms to find, analyze, and recreate successful social advertisements on Facebook, Instagram, YouTube, Google, and Pinterest.
It provides high-tech filters in terms of ad engagement, niche, country, and device. Customers are able to store favorite advertisements, scan landing pages and understand audience interests. The user-friendly dashboard of the tool renders it user-friendly to both beginners and professionals.
Its real-time data assists brands in keeping up with the changing trends and effective ideas. The strength of PowerAdSpy is that it will monitor the campaigns that include not only Facebook, but also other channels. It is particularly helpful when agencies and e-commerce entrepreneurs seek practical ad information.
Website: https://poweradspy.com/
Key Features:
- Multi-platform ad coverage (Facebook, Google, Pinterest, YouTube).
- Real-time ad discovery with keyword and engagement filters.
- Detailed demographic targeting insights.
- Option to save and organize favorite ad creatives.
- Visual analytics for performance tracking and optimization.
Pricing:
- BASIC- $69/Month
- STANDARD- $129/Month
- PREMIUM- $179/Month
- PLATINUM- $279/Month
- TITANIUM- $349/Month
- PALLADIUM- $399/Month
4. SocialPeta
SocialPeta is a global ad intelligence platform that provides data from 80+ ad networks and over 1.6 billion ad creatives. This powerful Facebook ads spy software offers deep insights into ad trends, competitor strategies, and user behavior across Facebook and other leading platforms.
Its Creative Analysis feature helps visualize ad performance based on engagement, audience demographics, and geographic data. SocialPeta’s in-depth campaign analytics make it especially popular among gaming, mobile app, and e-commerce industries.
Additionally, it provides market intelligence reports and ad cost analysis, making it highly suitable for enterprise-level marketers. With comprehensive ad data coverage and powerful analytics, SocialPeta remains one of the most advanced tools for Facebook marketing professionals.
Website: https://socialpeta.com/
Key Features:
- 1.6+ billion ad creatives across 80+ ad networks.
- Competitor analysis with detailed creative and audience insights.
- Market intelligence for e-commerce and mobile games.
- Ad cost and performance benchmarking by region.
- AI-driven creative analysis to identify trends and engagement.
Pricing:
Contact sales
5. AdPlexity
AdPlexity is a leading ad-spy solution for affiliate and performance marketers. It tracks ads across multiple channels, including native, push, mobile, desktop, and e-commerce.
Users can explore ad creatives, landing pages, and traffic sources to replicate successful campaigns. Its detailed filtering options allow segmentation by country, device, and network. AdPlexity’s key advantage is its focus on ROI-driven intelligence for affiliates running Facebook and display ads.
It helps identify profitable funnels and detect long-running ads. While it’s priced higher than many alternatives, its precision and data reliability make it a favorite among advanced marketers.
Website: https://adplexity.com/
Key Features:
- Multi-channel ad tracking—native, push, mobile, and e-commerce.
- Real ad creative, and landing-page preview with direct download.
- Traffic-source breakdown for affiliates and publishers.
- Filters for device, GEO, and ad network segmentation.
- Competitor funnel detection and longevity analysis.
Pricing:
- Native- $249/mo
- Desktop- $199/mo
- Mobile- $199/mo
- Push- $149/mo
- Adult- $199/mo
6. Adbeat
Adbeat is a leading digital ad intelligence platform that provides in-depth insights into competitors’ creatives, placements, and ad budgets. While it primarily focuses on display and native advertising, this Facebook ads spy software can also be highly useful for Facebook advertisers seeking cross-channel performance insights.
Adbeat compiles data from over 90 ad networks and thousands of publishers, enabling users to track trends, discover new traffic sources, and identify high-ROI creatives. Its visual dashboard simplifies ad comparison and performance tracking over time.
Ideal for agencies and large brands managing diverse campaigns, Adbeat may not be Facebook-specific, but its precision and transparency make it a powerful supplement to social advertising tools.
Website: https://www.adbeat.com/
Key Features:
- Tracks display, native, and video ads across 90+ ad networks.
- Competitors spend estimation and publisher mapping.
- Visual creative comparisons over time.
- Real-time alerts for new or trending competitor campaigns.
- High-quality graphical dashboard with historical ad data.
Pricing:
- Standard- $249/ month
- Advanced- $399/ month
7. Pathmatics (by Sensor Tower)
Pathmatics delivers comprehensive ad-intelligence data across social, video, display, and mobile platforms. Acquired by Sensor Tower, it combines creative analysis with estimated spend, impressions, and advertiser networks.
For Facebook campaigns, Pathmatics offers deep transparency into competitor strategies—revealing how, where, and when brands invest their budgets. The platform is ideal for agencies and enterprise-level marketers who need high-fidelity media insights.
It provides powerful visualization tools for breakdowns and performance benchmarking. While premium in cost, its rich datasets and cross-channel clarity justify the investment for data-driven marketing teams seeking a strategic edge.
Website: https://sensortower.com/product/digital-advertising/pathmatics
Key Features:
- Cross-channel data on spend, impressions, and creatives.
- Detailed advertiser and publisher transparency mapping.
- Facebook-specific breakdown of campaign reach and duration.
- Comprehensive media mix and channel performance analytics.
- Exportable spend and creative reports for team collaboration.
Pricing:
Request Pricing
8. Madgicx
Madgicx blends AI-powered automation with ad intelligence to optimize Facebook and Instagram campaigns. It not only automates ad management but also offers creative-insight dashboards to identify top-performing visuals and copy.
Its Creative Insights and Audience Studio tools help marketers scale successful campaigns efficiently. Madgicx stands out for combining analytics, optimization, and automation under one roof.
Users can test multiple creatives and leverage AI recommendations to improve ROAS. While primarily a campaign optimizer, its data-driven intelligence functions rival traditional Facebook Ads Spy Tools, making it ideal for performance marketers seeking actionable creative feedback and automated scaling.
Website: https://madgicx.com/
Key Features:
- AI-based ad-optimization and performance tracking.
- Creative Insights tool identifying top-performing visuals.
- Automated audience segmentation for Meta campaigns.
- ROAS-based budget allocation and scaling automation.
- Visual creative benchmarking across ad sets.
Pricing:
Madgicx Pro Complete- $72/mo
9. Birch (Revealbot)
Revealbot, now Birch, is an advanced automation and analytics platform for Facebook, Instagram, Google, and TikTok ads. It’s not a traditional ad-spy tool but includes competitor and creative analysis capabilities through its ad-performance visualizations.
Marketers can identify winning ad patterns, automate reporting, and run experiments using historical data. Revealbot’s strength lies in simplifying large-scale ad management while surfacing actionable creative insights.
It integrates seamlessly with Meta Ads Manager and Slack, making campaign monitoring effortless. While lacking a public creative library, Birch’s analytic depth and automation features make it a valuable companion for data-driven advertisers.
Website: https://bir.ch/
Key Features:
- Automated Facebook ad management and bid optimization.
- Custom rule-based automation for scaling and pausing ads.
- Ad creative analytics with visual trend charts.
- Seamless integration with Slack for real-time updates.
- Historical data visualization for performance tracking.
Pricing:
- Essential- $49/mo
- Pro- $99/mo
10. SEMrush Advertising Research
SEMrush’s Advertising Research module delivers competitive insights across Google Ads, display networks, and paid social campaigns. While not dedicated solely to Facebook, it serves as a valuable complement to Meta ad strategy development by analyzing keyword trends, traffic costs, and audience overlaps.
Marketers can access competitors’ ad copies, placements, and spending estimates to craft data-driven, cross-channel campaigns. SEMrush also integrates SEO, PPC, and content marketing data for unified optimization.
Although it’s broader than traditional Facebook Ads Spy Tools, its versatility and detailed analytics make it an excellent choice for businesses and agencies aiming to combine Facebook insights with holistic digital marketing intelligence.
Website: https://www.semrush.com/
Key Features:
- Competitor ad copies and keyword targeting insights.
- Paid search and display ad tracking across industries.
- Integrated PPC and SEO data visualization.
- Audience overlap insights for Facebook ad planning.
- Multi-channel traffic and CPC benchmarking reports.
Pricing:
- Starter- $199/mo
- Pro+- $299/mo
- Advanced- $549/mo
11. Panoramata
Panoramata is a comprehensive competitor-marketing monitoring platform that enables tracking of not just ads but also landing pages, newsletters, SMS flows, website changes, and more — in one dashboard.
The platform supports ad creative search across Meta/Facebook, TikTok, Pinterest, Google Display and YouTube, plus automated alerts when competitors change strategy. It offers benchmarking and insights to help marketers stay ahead, with real-time updates and an emphasis on e-commerce and agency workflows.
While very powerful, its focus is broader than just Facebook ads — making it ideal for teams that need full spectrum competitor intelligence rather than purely ad-creative spying.
Website: https://www.panoramata.co/
Key Features:
- Multi-channel competitor marketing tracking.
- Ad creatives + landing-page snapshots.
- Industry benchmarking and trend analysis.
- Real-time alerts for competitor changes.
- Team collaboration & workflow features.
Pricing:
- Startup- €79 per month
- Professional- €139 per month
- Advanced- €349 per month
12. AdFlex
AdFlex is a powerful ad intelligence tool designed for marketers, affiliates, and e-commerce specialists to uncover competitor creatives and funnels across multiple channels, including Facebook, Google Display, native ads, and TikTok. As part of the leading Facebook Ads Spy Tools category, it helps advertisers gain deep insights into ad performance and funnel strategies.
It features a vast database covering 80+ countries and millions of ads updated daily, along with advanced filters such as interest, region, device, and affiliate network for precise discovery.
The interface is user-friendly and delivers insights quickly, making AdFlex especially valuable for performance marketers seeking ad creative inspiration and funnel analysis—though some advanced features are available only in premium plans.
Website: https://adflex.io/
Key Features:
- Global multi-channel ad database.
- Advanced funnel & landing-page insights.
- Real-time ad updates globally.
- Advanced filters: GEO, device, interest.
- Affiliate & performance-marketer focused.
Pricing:
- Pro- €99/mo
- Team- €199/mo
- Enterprise- €299/mo
13. AdLibSpy
AdLibSpy is a browser-based extension that enhances Meta’s official Ad Library by adding advanced filters, performance estimates, and keyword search options.
It allows marketers to uncover competitors’ ad spend, reach, and targeting more efficiently than using the Ad Library alone. With its simple interface and low cost, it’s perfect for small businesses, agencies, and independent advertisers.
Users can export ad data, monitor campaign updates, and analyze engagement metrics. While it lacks deep analytics like enterprise tools, AdLibSpy’s convenience and precision make it one of the best lightweight Facebook ad-spy solutions available.
Website: https://adlibspy.com/
Key Features:
- Chrome extension that enhances Meta Ad Library functionality.
- Displays estimated ad spend, reach, and engagement data.
- Advanced keyword and domain-level ad search.
- Export ad data directly to CSV or Google Sheets.
- Affordable lightweight tool for daily ad discovery.
14. Anstrex
Anstrex is a powerful ad-spy tool that supports native, push, pop, and e-commerce ads, providing valuable insights for marketers optimizing Facebook campaigns.
Users can browse competitors’ creatives, inspect landing pages, and replicate successful funnels. The platform offers granular filters for geo-location, device, and ad network. Its unique feature—landing-page download—lets marketers study design and copy strategies directly.
Though not Facebook-exclusive, Anstrex complements social advertising with multi-channel intelligence. Its intuitive interface, performance tracking, and affordability make it a favorite among affiliate and performance marketers seeking scalable campaign intelligence.
Website: https://www.anstrex.com/
Key Features:
- Multi-channel support for native, push, and pop ads.
- Landing-page download feature for creative analysis.
- Funnel mapping to track competitor conversion paths.
- Real-time performance tracking with GEO/device filters.
- API access for integrating ad data into internal tools.
Pricing:
- Anstrex Native- $79.99
- Anstrex InStream- $59.99
- Anstrex Push- $89.99
- Anstrex Pops- $89.99
- Anstrex Dropship Standard- $29.99/MO/STORE
Ending Thoughts
In conclusion, Facebook Ads Spy Tools are invaluable for marketers seeking a competitive edge in digital advertising. By offering access to competitors’ ad strategies, creative assets, and audience insights, these tools empower businesses to make informed, data-driven decisions. Whether it’s discovering winning ad creatives, identifying market trends, or refining targeting strategies, spy tools help optimize campaign performance while saving time and resources.
Choosing the right tool depends on factors like data accuracy, filtering options, creative library depth, and ease of use. When used strategically, these platforms not only enhance advertising efficiency but also inspire creativity, boost ROI, and strengthen brand positioning in an increasingly competitive social media marketing landscape.
FAQs
What is a Facebook Ads Spy Tool?
A Facebook Ads Spy Tool is a marketing intelligence platform that helps users analyze competitors’ ad campaigns. It provides insights into ad creatives, targeting, engagement, and performance trends to improve advertising strategies.
Are Facebook Ads Spy Tools legal to use?
Yes, most Facebook Ads Spy Tools are legal as they gather publicly available data from Facebook’s Ad Library and other open sources. They don’t access private accounts or violate platform policies.
How can Facebook Ads Spy Tools benefit my business?
These tools help businesses identify top-performing ads, understand competitor tactics, discover new product or audience opportunities, and create more effective campaigns—ultimately improving ad ROI and marketing success.