The base of your online business success is built on deciding which e-commerce site to use. Although Shopify is very popular, it isn’t right for every business. Many business owners decide to go somewhere else because of challenges like costs, limited options for customization, transaction expenses, and the need for certain features. For this reason, this blog presents you top 15 Shopify alternatives in 2025 that are super useful—they offer more freedom, new features, and usually help achieve specific business aims.
If you’re an individual, small group, professional, or firm with higher needs, by looking for other options, you might find platforms that meet your requirements more closely. To help you make a decision, this guide lists the top 15 Shopify substitutes. However, first, we should look at what it means for a platform to be a Shopify alternative and how you should go about deciding on the best one for your business.
What Do You Mean by Shopify Alternatives?
Several e-commerce platforms that let businesses build, oversee, and grow their online stores are called Shopify alternatives. Descriptions of these platforms include website builders adding e-commerce steps and other platforms meant for digital products, wholesale sales, or selling in many places at once. They might vary in price, flexibility, how simple they are to use, how many integrations they provide, scalability, and the level of control given to the business owner.
Many people look for Shopify alternatives to consider for different reasons. Certain people might believe that both the transaction and plugin costs from Shopify are too high. Not all companies need the kind of flexibility available with open source, which Shopify doesn’t support. Some just want more unique features or a unique interface compared to what they have now. A Shopify alternative might turn out to be a better option for your particular needs, not only because it’s less expensive.
Top 15 Shopify Alternatives To Consider In 2025
1. WooCommerce
With WooCommerce, users can build an e-commerce site using WordPress, since it’s flexible and works only for people who know WordPress. Scaling an online store with the help of themes and plugins is very easy. Because it is popular and includes lots of plugins, WooCommerce is able to handle many types of payments and deliveries. It is designed for businesses looking to have full control over their store’s design and function, though you need some tech knowledge to use it properly.
Key Features:
- Seamless integration with WordPress
- Extensive library of plugins and themes
- Supports physical and digital products
- Built-in payment processing
- Comprehensive REST API
- Large community support
Pros:
- Highly customizable
- Cost-effective
- Strong community support
Cons:
- Requires WordPress knowledge
- Can become complex with multiple plugins
- Maintenance and updates are user-managed
Type of Platform: Open-source plugin
Rating: 4.5/5
Website: www.woocommerce.com
Pricing: Free core plugin; costs for hosting, themes, and extensions vary.
2. BigCommerce
BigCommerce is made as a scalable SaaS platform for online sales. You find many onboard features, like strong SEO options, the ability to sell across several channels, and there are no fees for your transactions. You can use many payment gateways on BigCommerce and customize the templates as you like. This tool is great for businesses wanting to grow without using many outside tools, but beginners might find the many features complicated.
Key Features:
- No transaction fees
- Multi-channel selling (e.g., Amazon, eBay)
- Responsive themes
- Advanced SEO capabilities
- 24/7 customer support
- Comprehensive analytics
Pros:
- Scalable for growing businesses
- Rich built-in features
- Strong SEO tools
Cons:
- Pricing tiers based on sales volume
- Limited free themes
- Learning curve for advanced features
Type of Platform: SaaS
Rating: 4.6/5
Website: www.bigcommerce.com
Pricing: Plans start at $29.95/month.
3. Wix eCommerce
You can easily drag and drop elements with the website builder, which has e-commerce features built in. It’s suitable for those who like a simple platform with custom page templates for building a website. Wix makes it possible to take payments, manage stock, and market your store. People find it user-friendly, but bigger businesses may miss some advanced functions.
Key Features:
- Drag-and-drop editor
- Mobile-optimized templates
- Integrated payment options
- App market for added functionality
- SEO tools
- 24/7 customer support
Pros:
- Easy to use
- Affordable pricing
- Flexible design options
Cons:
- Limited scalability for large stores
- Less advanced e-commerce features
- Transaction fees on certain plans
Type of Platform: SaaS
Rating: 4.4/5
Website: https://www.wix.com/ecommerce/website
Pricing: E-commerce plans start at $23/month.
4. Squarespace
Squarespace is a popular Shopify alternative in 2025 because of its stylish themes and included tools for building websites. You can use e-commerce features directly within the system for small and medium-sized businesses. You can use Squarespace for handling payments, keeping track of inventory, and marketing your business. It might meet the expectations of both users and market professionals, but it might struggle with growth for large organizations.
Key Features:
- Award-winning templates
- Built-in blogging platform
- Integrated e-commerce tools
- Mobile optimization
- SEO features
- 24/7 customer support
Pros:
- Visually appealing designs
- User-friendly interface
- All-in-one solution
Cons:
- Limited payment gateways
- Less customizable
- No app store for additional features
Type of Platform: SaaS
Rating: 4.3/5
Website: https://www.squarespace.com/ecommerce-website
Pricing: Commerce plans start at $27/month.
5. Magento (Adobe Commerce)
Adobe Commerce (formerly known as Magento) is an open-source e-commerce platform designed for large enterprises. It gives extensive abilities to design, increases with needs, and includes useful tools like multi-store management and advanced SEO options. As Magento is very technical, it needs experienced developers to handle it, and is suited for large companies with dedicated development teams.
Key Features:
- Advanced SEO tools
- Customizable themes and extensions
- Multi-store management
- Robust inventory management
- Integrated B2B functionality
- Strong community support
Pros:
- Highly customizable
- Scalable for large businesses
- Extensive feature set
Cons:
- Requires technical expertise
- Higher development costs
- Longer setup time
Type of Platform: Open-source
Rating: 4.2/5
Website: https://business.adobe.com/products/magento/magento-commerce.html
Pricing: Adobe Commerce has quote-based pricing, whereas the open-source version is free.
6. PrestaShop
PrestaShop is an open-source, free e-commerce program with many functionalities and customization options. It offers businesses tools to manage their online store, and there is no regular fee to subscribe to the service. Many payment gateways, shipping methods, and languages are supported by PrestaShop. It can be flexible, though you might need technical understanding to configure and support it.
Key Features:
- Over 600 features out of the box
- Customizable themes and modules
- Multi-language and multi-currency support
- SEO-friendly
- Mobile-responsive design
- Strong community support
Pros:
- Free to use
- Flexible and customizable
- Active community
Cons:
- Requires technical knowledge
- Limited official support
- Some modules can be costly
Type of Platform: Open-source
Rating: 4.1/5
Website: www.prestashop.com
Pricing: Free; costs for hosting and premium modules vary.
7. OpenCart
OpenCart is an open-source e-commerce platform that lets you use a lot of useful features and customize things. It is best for businesses that want to run their online store without paying a subscription fee. Payment gateways, shipping methods, and support for different languages are all found in OpenCart. Though it is flexible, anyone using it may need some technical knowledge to get it running and keep it up.
Key Features:
- User-friendly admin interface
- Multi-store support
- Extensive module marketplace
- SEO-friendly
- Supports multiple payment gateways
- Regular updates
Pros:
- Easy to use
- Cost-effective
- Active community support
Cons:
- Limited scalability
- Fewer built-in features
- Requires manual updates
Type of Platform: Open-source
Rating: 4.0/5
Website: www.opencart.com
Pricing: Free; extra expenses for hosting and expansions.
8. Ecwid
Ecwid lets people easily add an online shop to their current website or social media account. This is perfect for small companies that hope to get more visible online without starting a new website. You can use Ecwid to manage your products, payments, and site appearance for people using mobile devices. The extension is simple to set up, but more advanced benefits cost more.
Key Features:
- Seamless integration with various platforms
- Mobile-responsive design
- Multi-language support
- Integrated payment options
- Inventory management
- Automated tax calculations
Pros:
- Easy to integrate with existing websites
- Free plan available
- Supports multiple sales channels
Cons:
- Limited customization options
- Advanced features require higher-tier plans
- Not ideal for large-scale stores
Type of Platform: SaaS
Rating: 4.3/5
Website: www.ecwid.com
Pricing: Plans start at $19 a month, with a free plan available as well.
9. Shift4Shop
Shift4Shop is one of the best Shopify alternatives to choose from as it includes many useful features for e-commerce, such as SEO, online payments, and stock inventory controls. It is great for companies, big or small, to use if they want to process payments without paying additional fees. Shift4Shop supports numerous payment channels and a variety of templates. Although the application has a lot of features, it can be more complicated for new users to master.
Key Features:
- Unlimited product listings
- Responsive themes
- Built-in SEO tools
- Integrated payment processing
- Advanced shipping solutions
- Robust inventory management
Pros:
- Comprehensive feature set
- No transaction fees
- Strong SEO capabilities
Cons:
- Learning curve for new users
- Limited free themes
- Customer support can be inconsistent
Type of Platform: SaaS
Rating: 4.2/5
Website: www.shift4shop.com
Pricing: Plans start at $29/month.
10. Weebly
Weebly offers a friendly interface and includes online shopping tools, which makes it suitable for businesses and entrepreneurs. You can use it to drop in content, it looks good on any screen, and it offers marketing features. Managing stock and making secure purchases are both possible with Weebly. Because it is simple to use and comes at an affordable price, it may not have the advanced options needed by big stores.
Key Features:
- Drag-and-drop builder
- Mobile-responsive themes
- Integrated shopping cart
- Inventory management
- SEO tools
- App center for added functionality
Pros:
- Easy to use
- Affordable pricing
- Integrated e-commerce features
Cons:
- Limited scalability
- Fewer advanced features
- Design customization is somewhat limited
Type of Platform: SaaS
Rating: 4.1/5
Website: www.weebly.com
Pricing: Paid plans start at $10 per month, but a free plan is offered.
11. Sellfy
Creators and digital product sellers use Sellfy as an e-commerce platform. It enables you to start quickly and manage sales of digital content, subscriptions, and physical items. Marketing tools are included, stores can be customized, and analytics are provided through Sellfy. Although perfect for digital goods, WooCommerce could lack the ability to customize its design and replace plugins as much as other services.
Key Features:
- Digital product delivery
- Subscription management
- Built-in marketing tools
- Customizable storefront
- Analytics dashboard
- Mobile-optimized checkout
Pros:
- Quick setup
- Ideal for digital products
- No transaction fees
Cons:
- Limited design customization
- Not suitable for large inventories
- Fewer integrations
Type of Platform: SaaS
Rating: 4.3/5
Website: www.sellfy.com
Pricing: Plans start at $29/month.
12. Big Cartel
Big Cartel is built to help artists and makers sell their goods through the Internet. It lets you start using the app rapidly thanks to its friendly features. You can change the design, keep track of your line, and set up discounts with Big Cartel. Though it is user-friendly and reasonably priced, it lacks enough features for bigger stores.
Key Features:
- Simple store setup
- Customizable themes
- Inventory tracking
- Discount and promo tools
- Mobile app for store management
- Integration with Google Analytics
Pros:
- User-friendly
- Free plan available
- No listing fees
Cons:
- Limited features
- Not ideal for large stores
- Basic design options
Type of Platform: SaaS
Rating: 4.0/5
Website: www.bigcartel.com
Pricing: There is a free plan and paid ones that start at $9.99 per month.
13. Shopware
Businesses of any size can use Shopware because it is very flexible and can be scaled up. It has many advanced features for tailoring an online shopping site, such as SEO, support for several languages, and CMS integration. Since Shopware is API-first, this allows for a lot of personalization, which is perfect for businesses that want a tailored approach.
Key Features:
- Customizable storefronts
- Advanced SEO tools
- Multi-language and multi-currency support
- Integrated CMS
- API-first approach
- Extensive plugin marketplace
Pros:
- Highly customizable and developer-friendly.
- Strong support for international and multi-store selling.
- Scalable for both B2C and B2B use cases.
Cons:
- Requires technical expertise for setup and full customization.
- Limited out-of-the-box features in the free edition.
- Hosting and maintenance responsibility falls on the user (for self-hosted plans).
Platform Type: Cloud-based, open-source eCommerce platform.
Rating: 4.5/5 (based on user reviews from platforms like G2 and Capterra)
Website: www.shopware.com
Pricing:
- Community Edition: Free and self-hosted.
- Rise Plan: €600/month – includes cloud hosting, basic support, and core features.
14. Spree Commerce
Ruby on Rails was used to build Spree Commerce, an open-source platform for e-commerce. WordPress can be used by those creating online stores because it offers flexibility and growth potential. Spree can handle several methods of payment, shipping, and languages. Even though it offers many customization tools, MongoDB needs experts to handle it properly.
Key features
- Fully customizable developers
- Headless Commerce Support
- Multi-Language & Multi-Currency
- Third-Party Integrations
- Scalability
- Mobile Optimization
Pros:
- Highly customizable due to its open-source nature.
- No licensing or transaction fees for the Community Edition.
- Strong community support and extensive documentation.
Cons:
- Requires technical expertise for setup and maintenance.
- fewer proprietary features as some SaaS platforms.
- Enterprise Edition comes with custom pricing, which may be costly for some businesses.
Type of Platform: Open-source headless e-commerce platform.
Rating: 4.2/5 (based on user reviews on G2)
Website: www.spreecommerce.org
Pricing:
- Community Edition: Free and open-source.
- Enterprise Edition: Custom pricing based on business requirements.
15. Square Online
Since Square Online and Square’s POS system connect well, it is a great choice for businesses selling both online and in person. It includes custom templates, inventory support, and many payment methods. Square Online can serve small to medium-sized companies, but lacks more advanced features needed by bigger businesses.
Key Features:
- Seamless POS Integration
- Free Plan Available
- Mobile-Responsive Templates
- Inventory Management
- SEO Tools
- Social Media Integration
Pros:
- User-friendly interface suitable for beginners.
- The free plan has no monthly fees; you simply pay for each transaction.
- ideal for companies that currently use Square’s point-of-sale system.
Cons:
- Limited customization options on the free plan.
- Transaction fees apply to each sale.
- Advanced features require upgrading to paid plans.
Type of Platform: SaaS e-commerce platform with integrated POS capabilities.
Rating: 4.5/5 (based on user reviews on Capterra)
Website: www.squareup.com
Pricing:
- Free Plan: $0/month; transaction fee of 2.9% + 30¢ per sale.
- Plus Plan: $29/month; includes advanced features like custom domains and site customization.
- Premium Plan: $79/month; offers lower transaction fees and premium support.
Comparative Table of the Top 15 Shopify Alternatives
| Platform | Type | Best Feature | Main Drawback | Rating | Pricing | Website |
| WooCommerce | Open-source plugin | Highly customizable | Requires WordPress knowledge | 4.5 | Free core plugin; paid extensions | www.woocommerce.com |
| BigCommerce | SaaS | Strong SEO tools | Complex for beginners | 4.6 | $29.95/month | www.bigcommerce.com |
| Wix eCommerce | SaaS | User-friendly drag-and-drop | Limited scalability | 4.4 | $23/month | www.wix.com |
| Squarespace | SaaS | Beautiful templates | Limited payment gateways | 4.3 | $27/month | www.squarespace.com |
| Magento (Adobe Commerce) | Open-source | Highly scalable | Requires developer expertise | 4.2 | Free/Open-source or Quote-based | business.adobe.com |
| PrestaShop | Open-source | Free and flexible | Needs tech skills | 4.1 | Free + hosting/module costs | www.prestashop.com |
| OpenCart | Open-source | Cost-effective | Limited scalability | 4.0 | Free + optional extensions | www.opencart.com |
| Ecwid | SaaS | Easy to integrate | Limited customization | 4.3 | $19/month (Free plan available) | www.ecwid.com |
| Shift4Shop | SaaS | No transaction fees | Steep learning curve | 4.2 | $29/month | www.shift4shop.com |
| Weebly | SaaS | Simple interface | Limited advanced features | 4.1 | $10/month (Free plan available) | www.weebly.com |
| Sellfy | SaaS | Ideal for digital goods | Limited customization | 4.3 | $29/month | www.sellfy.com |
| Big Cartel | SaaS | Free plan available | Not for large inventories | 4.0 | $9.99/month (Free plan available) | www.bigcartel.com |
| Shopware | Cloud/Open-source | Highly customizable | Requires tech expertise | 4.5 | Free to €600/month | www.shopware.com |
| Spree Commerce | Open-source | Fully customizable | Tech heavy | 4.2 | Free (Enterprise is custom-priced) | www.spreecommerce.org |
| Square Online | SaaS | POS integration | Limited customization | 4.5 | Free to $79/month | www.squareup.com |
How Do You Pick Your Best Shopify Alternative?
You should keep in mind the following 7 things when assessing alternatives:
1. Business Model Compatibility: Pick a platform that matches how your business delivers goods or services, such as through stores, downloads, dropshipping, company-to-company (B2B) sales, or subscriptions. Not every type of business does not performs equally well on each platform.
2. Budget and Pricing Structure: Be sure to add up all the charges of subscription fees, transaction charges, and add-on costs to know the true total cost of ownership. A few platforms advertise lower monthly bills but tack on secret costs.
3. Customization and Design Flexibility: If your brand is essential, look at tools that give you the option to customize your site, use a drag-and-drop builder, or access source code.
4. Ease of Use: Some people are not familiar with technology. Those platforms with user-friendly dashboards, setup processes, and page builders give users control and help them be less dependent on programmers.
5. Integrations and Scalability: It should be easy for the platform to connect with your payment, customer relationship, shipping apps, or third-party tools and be able to handle your growth.
6. SEO and Marketing Tools: You should choose a platform that gives URLs helpful for SEO, blogging tools, ways to send emails, and options for linking with social and ad platforms.
7. Support and Community: Good customer service and an active user group are very important when you face any challenges with your account.
Conclusion
Even though Shopify is very capable, it might not fit every type of business. If you want more control over your website, cost benefits, larger capacity, or features meant for one field, you have the best 15 Shopify alternatives to check. While WooCommerce and Magento are among the largest open-source platforms, Wix and BigCommerce are also great for those who want something simple.
Think about what your company needs most, such as the cost, ease-of-use, flexibility in design, or a rich range of integration options. A suitable alternative to Shopify can help you now and as your business expands. Rely on the tips, comparisons, and software descriptions given above to help you make the smartest move for your online store.
FAQs
1. Why should I consider an alternative to Shopify?
Consider switching to an Alternative if you are interested in better customization, ways to escape transaction fees, and better pricing and integrations for your business.
2. Are Shopify alternatives suitable for beginners?
Since Wix, Squarespace, and Big Cartel are easy to use and offer drag-and-drop features, brand-new sellers can find them especially suitable.
3. Which Shopify alternative is best for digital products?
Sellfy and Gumroad are two of the best sites to sell digital products. File delivery, licensing, and subscription models are their areas of focus, and setting them up is easy.
4. Can I migrate from Shopify to another platform easily?
Yes, many e-commerce platforms provide methods or support for moving to a new platform. Still, how easy it is to move your store depends on how complex your business is and what platform you are switching to.
5. Do all Shopify alternatives support payment gateways like PayPal or Stripe?
Many popular services let you use popular gateways like PayPal, Stripe, and Square—still, confirm the range of choices available on the platform.
