How do online publishers make money with Google Ad Manager?

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1. News publishers use Ad manager to facilitate direct sales and deals with other platforms

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2. News publishers sell programmatically with Ad Manager Programmatic ad sales allow the online publishers to sell their services to millions of users, many of which they would not have access to without Google ad manager.

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3. Ad manager is for digital news providers The main purpose of Google Ad manager is to help online publishers to grow and earn revenue.

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4. Apart from AdSense, AdMob, several ad-network programs like Media.net and InfoLinks exist. Some of them require traffic, so make sure you gather enough traffic before resorting to any other methods. The rules are similar to that of AdSense.