Suppose that you would like to start a new ice cream store. What flavours should you sell? Chocolate, vanilla or perhaps a new one, such as mango chilli? Should you sell cones, scoops or cups? You would likely consult your friends and family to discover what they like to determine the answers. You are carrying out a little sort of market research!
Consider now a large company, such as Nike would like to introduce a new pair of shoes. They have to consult thousands of people about their opinions. It is where market research companies enter. They are business detectives. They assist businesses in knowing what the customers want, need, and think. This work is very important. Indeed, the world market research is estimated to be worth more than $80 billion in 2023.
It is estimated by experts to reach over $140 billion by 2032. The market research companies in Delhi alone have a worth of more than 3 billion dollars and are expanding rapidly year after year. This demonstrates the extent to which businesses depend on this information in order to make intelligent decisions.
What are the Market Research Companies?
Market research companies in Delhi are specialised companies that assist other businesses in comprehending their market and their customers. Consider them as information gatherers and researchers. This knowledge can help a business to create superior products, enhance its services and sell more.
As an illustration, a mobile phone company may be interested in knowing what people desire in a new phone. Should they have a better camera, longer battery life or a larger screen? They do not guess but rather pay a market research company. Then this company goes out and inquires about people. They gather all their responses and provide a report to the phone company. Such a report will aid the phone company in creating a phone that people will be willing to purchase.
There are numerous approaches to information that are used by these companies. The asking of the right questions to the right people and the right time is their speciality to acquire the most helpful answers.
Key Services Offered:
- Surveys and Questionnaires: The company prepares a list of questions which they pose to a multitude of people. These may be carried out online, by phone or in person. An example is a survey with such a question, as, on a 1-5 scale, how much do you like this new flavour of biscuits?
- Focus Groups: A focus group is a small group of individuals (an average of 6-10) who are convened to talk about a product or service. A discussion is moderated. It is as though you are having a close-up conversation, and people have a chance to express their emotions and views. An example is when a toy company presents a new toy to a group of children and observes the way they use it.
- Interviews: This is a face-to-face interaction with an individual. These interviews are quite elaborative and enable companies to learn the thoughts and feelings of a person in a profound way. A firm may even hire a doctor to know their perception of a new drug.
- Data Analysis: Once all the information is gathered in surveys and interviews, somebody must make sense of it. Data analysis examines all the data and responses to identify trends. An analyst may discover that 70 per cent of the population would choose red over blue packaging. It is a very useful piece of information.
- Competitive Analysis: Competitive businesses always desire to know what is being done by their competitors. Market research companies investigate competitor brands. They discover their weaknesses and strengths. This assists a business in remaining on top of the competition.
- Product Testing: Before an organisation introduces a new product, it must ensure that people like it. Market research firms arrange product tests in which they distribute the new product to individuals to test it. They will then get feedback on what people liked and disliked.
Delhi as a Major Destination for Market Research and Analytics in India
Delhi and its adjacent regions such as Gurugram and Noida (also known as Delhi-NCR) are also a significant market research hub in India. It has turned into an attraction for leading corporations in this area. Delhi owes its popularity as a hub to a number of reasons.
A mix of people and cultures
Delhi is a huge metropolis that contains citizens of the entire India. This is a massive strength of market research. Delhi is the ideal place to do it in case a company wants to learn about various kinds of Indian consumers. People with multiple states, cultures and income levels can be found within one city. This simplifies the process of researchers acquiring a sample that will represent an entire country.
Home to big companies
Delhi-NCR is the headquarters of many of the largest companies and multinational companies in India. These businesses are in constant need of market research to expand their business. Market research firms have established their offices in this country because of the high demand for research services. It is a vicious circle: large corporations attract research companies, and the availability of good research companies attracts even more big corporations. Delhi-NCR is the epicentre of economic power, having contributed approximately 8,000 per cent of the total GDP of India.
Access to talented labour.
Delhi is home to numerous best colleges and universities. This implies that multiple talented and learned individuals can work in the market research industry. The job demands individuals who are number savvy, communication savvy and thinking smart. Graduates with these skills are generated at very high rates in Delhi on an annual basis. This facilitates the easy hiring of a strong team by companies.
Growth of data analytics
Market research has ceased being about surveys. It is now big data and big analytics. This involves the examination of massive quantities of digital data in order to identify trends. Delhi-NCR is home to a booming data analytics industry and a tech industry. India’s data analytics market is projected to exceed 118 billion by 2026. Most Delhi-based market research companies have now implemented high-tech and analytics to provide even more insight to their clients.
Also Read: Market Research Companies in Bangalore
Top 10 Market Research Companies in Delhi
The following is a closer examination of 10 of the top market research companies in Delhi, which have offices in the Delhi-NCR region.
1. NielsenIQ
NielsenIQ is a company that is among the oldest and most renowned in the world in terms of market research. It is one of the leading Market Research Companies in Delhi, known for its leadership in data measurement and analysis. The company provides businesses with a clear understanding of how markets operate and what customers do. Over the years, it has been the benchmark in terms of understanding what people watch and purchase. It is primarily intended to make businesses understand the habits of their customers.
NielsenIQ calculates the number of products sold in the stores, and thus, it is familiar with the most popular brands of soaps, chips, or other drinks. It also documents what people watch on television and on the internet, which assists companies in determining where to place their advertisements.
- Core Competencies: Retail measurement, consumer behaviour, media audience, and new ideas.
- Career Opportunities: Data Analyst, Research Executive, Client Manager, and jobs involving data science. They seek enquiring minds that enjoy numbers.
- Trust Signal: NielsenIQ is trusted by nearly all major brands around the world and has a background of almost 100 years.
Contact Details:
- Website: https://nielseniq.com/global/en/
- Address: 11th floor, Block A, DLF IT park, Sector 62, Noida, Uttar Pradesh 201309, India. It has an office also in Gurugram.
2. Kantar
Kantar is a data, insights, and consulting leader around the world. It is very familiar with the world population, and it is assisting customers in their development. As one of the leading Market Research Companies in Delhi NCR, Kantar believes that brands must know the reason why people behave in a certain manner. It is a mixture of what and why. The company is divided into a number of divisions. In one case, Worldpanel follows the purchasing behaviour of households.
Insights makes profound studies on brand and customer experience. Kantar is known for huge social research and public opinion polls. It assists governments and social institutions in understanding social trends. The company is India-based and has a large presence with most of the leading Indian and international brands.
- Core Competencies: Branding, consumer experience, advertising campaign, opinion polls, and focus groups.
- Career Opportunities: Research Manager, Data Scientist, Brand Consultant, and Qualitative Researcher are some of the jobs. They appreciate creativity and analytical ability.
- Trust Signal: Kantar belongs to WPP, which is one of the largest advertising and PR companies. It is revered with regard to thought leadership and reports.
Contact Details:
- Website: https://www.kantar.com/
- Address: 12th, building 10C, DLF Cyber City, phase II, Gurugram, Haryana 110022, India.
3. Ipsos
Ipsos is a French multinational which trusts in curiosity. Its motto is Game Changers, which demonstrates its intention to provide its clients with insights that defy assumptions. As a key name featured in the list of market research companies in Delhi, the company is knowledgeable in research, advertising, customer loyalty, marketing, public affairs, and data collection. It has a strict research strategy and operates in over 90 markets.
Ipsos provides its clients with a Total Understanding of people, society, and markets based on science, technology, and expertise. It has become famous in political polls and social research, which are frequently referred to in the media. To businesses, it provides good directions on how to create superior brands and enhance relationships with customers.
- Core Competencies: Advertising research, loyalty studies, marketing research, public affairs and surveys.
- Career Opportunities: Research Analyst, Project Manager, Fieldwork Executive, and Data Processor. They search after detail-oriented, team players.
- Trust Signal: Ipsos is a research company that is among the largest in terms of income and also is operated by people who are experts in research and therefore quality.
Contact Details:
- Webpage: https://ipsos.com/en-in.
- Contact: 17th floor, building 9A, DLF Cyber City, phase III, Gurugram, Haryana 122002, India.
4. 6Wresearch
6Wresearch is a prominent market research and consulting firm based in Delhi, known for delivering in-depth market intelligence across emerging and niche sectors. The company focuses on providing data-driven insights that help businesses understand industry trends, competitive landscapes, and growth opportunities.
6Wresearch specialises in syndicated research, custom consulting, and advisory services across multiple industries, including energy, power, defence, consumer electronics, healthcare, and infrastructure.
They are especially well known for their comprehensive country and regional reports in the Asia-Pacific, Middle East, and African markets, offering clients a clear and structured view of upcoming trends and demand patterns.
- Core Competencies: Retail and consumer panels, market intelligence, tech sector research, and predictive analytics.
- Career Opportunities: market research analysis, consulting, data analytics, and business development
- Trust Signal: strong presence in multiple regions and a reputation for accurate, actionable insights
Contact Details:
- Website: www.6wresearch.com
- Address: 3rd Floor, Pearls Omaxe Tower, 4-5-6, Netaji Subhash Place, Pitampura, New Delhi, Delhi, 110034
5. Market Xcel Data Matrix Pvt. Ltd.
Market Xcel is a reputed market research firm in India. It assists customers both in India and overseas. As one of the well-known Market Research Companies in Delhi, the firm began small but has developed to become a reliable business partner to many organizations. They are reputed to be aggressive in terms of data collection in the country. They have numerous interviewers and field staff who can operate in small towns and villages. This enables them to have an actual image of the Indian market.
Market Xcel provides quantitative (number-based) and qualitative (opinion-based) research. They handle the entire process — from planning the study to data collection and report preparation. They operate in numerous sectors, including healthcare, automotive, and consumer goods. The company prides itself on delivering quality data quickly and efficiently.
- Core Competencies: Pan-India data gathering, quantitative survey, qualitative research (focus groups and interviews) and multi-country project management.
- Career Opportunities: They provide opportunities for Field Executive, Research Analyst, Project Coordinator and Data Processor. It is a wonderful place to begin a fieldwork career.
- Trust Signal: As a part of the large market research associations and a long list of satisfied customers will give them high credibility in the Indian market.
Contact Details:
- Website: market-xcel.com/
- Contact: B-17, 1st floor, block B, sector 2, Noida, Uttar Pradesh 201301, India.
6. Majestic MRSS
Majestic MRSS is a full-service market research company which provides actionable feedback. They are characterised as being agile and employing technology to produce results at a higher rate. The company is well established in Asia and the Middle East, and its operations in India are very significant. They are a full package of research services. This encompasses all the way to the collection of the data on tablets and mobile phones, up to sophisticated analytics. They also have their own online panels, which enable them to quickly run online surveys.
Majestic MRSS also excels in qualitative research and has worked in various fields such as technology, healthcare and finance. They describe themselves as a one-stop shop for all market research requirements. They are concerned with narrating a story using the data in order that clients can make clear business decisions.
- Core Competencies: Full-service research, technology-based data collection, online panels, and pan-Asia research.
- Career Opportunities: Majestic MRSS offers career opportunities such as Field Manager, Data Processing Executive, Research Analyst and Client Servicing.
- Trust Signal: They are traded in the Bombay Stock Exchange (BSE), which gives transparency and credibility. They have also received a number of awards for their work.
Contact Details:
- Website: https://www.mrssindia.com/
- Address: Building No. 106, 1st floor, PNB Building, Azadpur Commercial Complex, New Delhi 110033, India.
7. Kadence International
Kadence International is a market research firm that provides valuable business intelligence across the world. They refer to themselves as The Insightful Ones. The company specialises in B2B (business-to-business) research that is usually more complicated than consumer research. They are masters of locating and interviewing professionals who are difficult to reach, such as CEOs, doctors, and engineers. Kadence collaborates with its clients. They attempt to get deep into the business issues and then formulate a research project that provides straightforward solutions.
Some of the services they provide include brand research, customer satisfaction research and new product development research. They have a reputation of having smart thinking and simplifying complex data into potent stories. They are global and at the same time maintain a close local feel in every market.
- Key Competencies: B2B market research, customer satisfaction, new product development and global research projects.
- Career Opportunities: Kadence recruits Research Executives, Data Specialists, and Consultants. They seek individuals who are effective in problem-solving and communication.
- Trust Signal: They specialise in specialised B2B research and have a list of long-term international customers who demonstrate experience and confidence in them.
Contact Details:
- Website: https://kadence.com/
- Location: 603, 6th floor, West End Mall, Janakpuri District Centre, New Delhi 110058, India.
- Phone No: +91‑11‑4603‑7500
- Email ID: infodelhi-kadence.com.
8. IQVIA
IQVIA is a research firm like no other. It deals primarily with the healthcare and life sciences sector. IMS Health and Quintiles merged to create the company. As one of the leading Market Research Companies in Delhi NCR, IQVIA provides numerous services to hospitals, pharmaceutical companies, and governments. They can get access to large quantities of anonymised health data. They rely on this information to make firms aware of the way medicines are taken and their efficiency. They are also used in clinical trials, which are used to test the safety and effectiveness of new drugs.
IQVIA is a company that applies advanced analytics and technology to discover the insights that can help improve healthcare for all. They not only assist doctors in making superior decisions but also help companies come up with new life-saving treatments much quicker. They are highly scientific and play a crucial role in improving public health.
- Key Competencies: Healthcare analytics, market research in pharmaceuticals, clinical trial support, and real-world evidence.
- Career Opportunities: IQVIA has positions of Clinical Data Analyst, Research Scientist, Medical Writer and Consultant. The background may need to be in science or medicine.
- Trust Signal: IQVIA is a respected and critical partner in the global healthcare system, as a global leader in human data science and clinical research.
Contact Details:
- Website: https://www.iqvia.com/
- Address: Tower C, 8th Floor, Unitech Cyber Park, Sector 39, Gurugram, Haryana 122003, India.
9. Nepa
Nepa is a research company which started in Sweden and currently operates extensively in Delhi. They bring together technology, research and consulting to assist brands to pay more attention to their customers. Nepa assists companies in listening to their customers at any moment. They develop Customer Experience platforms and Brand Tracking systems for clients. These systems resemble the dashboards and display the level of satisfaction customers feel and how strong the brand is at any given time. This allows companies to react fast to issues and opportunities.
Nepa believes that old one-time research studies are inadequate. They drive towards a 24-hour-a-day method of knowing customers. They work on transforming data into actions that can improve the journey of the customer. They are identified to be technology-driven and innovative.
- Core Competencies: Customer experience platforms, brand tracking, marketing optimisation and data visualisation.
- Career Opportunities: Data Analysts, Project Managers, and Client Advisors. It seeks individuals who are not only comfortable with technology but also with research.
- Trust Signal: They are progressive and believable because of their attention to modern technology solutions and collaboration with innovative world brands.
Contact Details:
- Website: https://www.nepa.com/
- Address: WeWork, 5 th floor, Two Horizon Centre, DLF Phase 5, Sector 43, Gurugram, Haryana 122002, India.
10. Hansa Research Group
Hansa Research is a local consumer insights and market research firm in India, and one of the largest in the country. As a key name featured in the list of market research companies in Delhi, they have been giving useful information to clients for a number of years. R K Swamy Hansa Group, the Indian advertising and marketing company, is the home of the firm. Hansa Research possesses a very profound knowledge of the Indian consumer.
They operate a large syndicated survey known as the Indian Readership Survey (IRS), which is used to determine newspaper and magazine readership in India. Moreover, they also provide their clients with personal research services across multiple industries. They are particularly strong in customer satisfaction research and have a specialized CustomerMandi unit.
- Core Competencies: Large-scale syndicated research (such as IRS), customer satisfaction and loyalty, brand tracking, and tailored research.
- Career Opportunities: They provide positions in the research, client servicing, and fieldwork operations in their different offices in India.
- Trust Signal: They have a long history in India, and they run the prestigious Indian Readership Survey, which makes them a highly trusted and respected name in the industry.
Contact Details:
- Website: https://www.hansaresearch.com/
- Address: 4th Floor, Statesman House, Barakhamba Road, Connaught Place, New Delhi 110001, India.
Which Company Is Best for Market Research? Factors to Consider
Selecting the appropriate market research company is based on the requirements of a business. The following are just a few guidelines that can be used when selecting a market research firm:
- Experience in the Industry: Does the company have experience in your industry? A company that is an expert in researching mobile phones may not comprehend farming equipment. Select a company that has experience in your industry- healthcare, technology, food etc.
- Type of Research Needed: What questions do you wish to have answered? When you require figures and data, then better have a firm that is good in quantitative research. In case you have to learn about emotions and causes, choose a company that is skilled in qualitative research.
- Geographic Reach: In which locations are your customers? In case they are all over India, then you should have a nationwide company such as Market Xcel or Hansa Research. When selling on a global basis, you must pick a company that has a worldwide network, such as NielsenIQ or Kantar.
- Budget: What is the amount of money you can spend? Large multinational corporations are costly. Smaller local companies can provide good employment at a cheaper cost. Locate a company that fits your budget.
- Speed and Technology: How urgent are you? The current companies are applying technology and web-based panels to provide insights at a fast rate. In case of the speed factor, find a tech-savvy company, such as Nepa or Majestic MRSS.
Reasons why you should use a Delhi-based market research company?
- Local Knowledge: A company located in Delhi is familiar with the local culture, languages and consumer behaviour and can assist in gathering the right information.
- Availability of a Multicultural Population: Delhi is a potent mixture of cultures, and it is easier to interview individuals who represent various regions of the nation.
- Cost-Effective: In projects that aim at targeting the Indian market, a local company in Delhi could be less expensive than a foreign agency due to low costs of operations and local pricing expertise.
- Better Collaboration: Since you are in the same city or time zone, it is simpler to meet, communicate and work together, resulting in smoother projects.
Conclusion
Any business that wants to succeed is dependent on market research companies in Delhi. They eliminate guesswork in decision-making. They gather and analyse information about the customers and provide a precise direction for the next step. The insights are invaluable, whether it is the introduction of a new product, the enhancement of service, or the development of an advertisement.
This industry has made Delhi a centre of this industry in India, and there are global leaders and also powerful local companies that research the Indian market. These companies assist businesses to expand and provide individuals with good career opportunities who are curious, analytical and like to know the reasons why people behave the way they do.
When the businesses are aware of what the customers really desire, they can create better products and services for all of us.
FAQs
So what is the primary task of a market research company?
The primary task that a market research company performs is to collect and analyse the data concerning what and why people want to purchase.
Why does a business require market research so much?
It can assist a business in making intelligent choices and minimising the chances of failure to meet what people really want in the products and services.
What are the types of jobs in a market research firm?
Response: You can take up positions as a research analyst (researches the data), a project manager (manages research projects), or a fieldwork executive (interviews people to collect data).
Will market research be very expensive?
Response: It is possible, and the prices are different. A simple and small survey can be cheap, but a large and international study can be extremely costly.