Noida, an abbreviation of the New Okhla Industrial Development Authority, is rapidly transforming into a beacon for the data, analytics, and research industries. Its strategic location, along with the best infrastructure and a sprouting startup culture, is attracting numerous businesses, particularly those working in the analytical segment.
Being part of India’s National Capital Region (NCR), the region is at the vanguard of India’s developing tech economy. For instance, the area under the STPI-Noida authority contributed over ₹51,000 Crore towards IT/ITeS exports for FY 2023-24 and continues to be the second-largest software exporting region in India. Furthermore, with massive investment pouring into data center infrastructure (aimed at making it a regional hub) and an increase in demand for specialty roles like Data Scientists (predicted to rise by 30-35% in 2025 across industries), Noida’s position as a data hub is not in doubt.
This potent synergy of brains and infrastructure establishes a competitive yet collaborative work environment that offers excellent opportunities for both professional and business growth. In this article, we will explore some top market research companies in Noida, along with their details. So, let’s begin!
What is Market Research Companies in Noida & Why It Matters
Market research is the ultimate guide for any business navigating today’s complex market, offering in-depth, actionable insights into customers, trends, and competitor dynamics. This includes several core activities that power business growth and insight, such as:
- Customer Understanding: This involves gathering information about customers’ needs, wants, and pain points, which is significant, as roughly 80% of businesses believe that customer experience is their top priority for success.
- Competitor Analysis: Competitive intelligence enables companies to identify what their competitors are doing better and where they are lacking, thereby enhancing their product positioning or market entry strategy.
- New Product Testing: Before launching a new product, companies test it for viability and potential uptake, reducing the risk of new product failure to 95% or higher.
- Determining Market Trends: This process tracks emerging changes and growth opportunities in the market, enabling companies to anticipate trends and realign their strategies accordingly.
- Measuring Marketing Campaigns: Measuring marketing campaigns maximizes ROI because research-based campaigns typically produce a return that is 5 to 8 times higher than traditional, unresearched campaigns.
List of Market Research Companies in Noida
| Name | Specialities |
| SPER Market Research | Strategic Research, Custom Research, Qualitative/Quantitative Data Collection, Market Intelligence. |
| Insights Opinion | Qualitative & Quantitative Research, Consumer Research, Mystery Shopping, Data Processing & Analytics. |
| P&S Intelligence | Multi-Dimensional Analytical Reports, Business Intelligence Consulting, In-depth Industry Analysis. |
| Renub Research | International B2B Research, Surveys, Consulting, Sector-specific Market Analysis (e.g., Pharma, Tech). |
| Magistral Consulting | Financial Research, Analytics & Technology Support for Global Financial Services Industry (e.g., PE/VC). |
| Surveykshan | Comprehensive Market Research Services, Qualitative and Quantitative Research, Efficient Field Data Collection. |
| Wings Research | Full Range of Market Research Services, Consumer Survey, Product Testing, Data Analysis, Low Cost/High Quality. |
| Unimrkt Research Pvt Ltd. | Research Outsourcing (Data Collection, Entry, Processing), Multi-lingual Research (22+ languages, 90+ countries). |
| ResearchFox | Customized Market Research, Business Consulting, Product Testing, Startup Scouting, Competitive Intelligence. |
| MarketGenics India Pvt. Ltd. | Primary & Secondary Research, Global Market Data Research, Strategic Consulting for Startups to Fortune 500s. |
Top 10 Market Research Companies in Noida
1. SPER Market Research
SPER Market Research is renowned as one of the world’s most trusted market research, market intelligence, and consulting firms, with its headquarters located in Noida. They provide services across the entire spectrum, ranging from strategic research to tailored projects, market intelligence solutions, and large-scale quantitative and qualitative data collection. In addition, they have been granted the certifications ISO 20252:2019 and ISO 9001:2015, which are both evidence of their excellent quality management systems and high standards. Furthermore, their methodology is diversified, incorporating focus groups, in-depth interviews, social media listening, and online surveys, making them a well-rounded agency.
- Key Expertise: Strategic Research, ISO Certified, Qualitative/Quantitative Data Collection, Market Intelligence
- Career Opportunities: Analyst Positions, Data Collection Experts, Consultant Job
- Trust Signal: ISO 20252:2019 and ISO 9001:2015 certified, strong global presence
Contact Details:
- Website Link: https://www.sperresearch.com/
- Address: TOWER-B, Noida One, 303-304, Rasoolpur Nawada, Industrial Area, Sector 62, Noida, Uttar Pradesh 201301
- Phone No: 095991 58047
2. Insights Opinion
Insights Opinion is a high-major Market Research Companies in Noida known for providing in-depth insights and sophisticated analysis that actively help firms make well-informed decisions. They are particularly sought after for providing specialist data collection services to top research and consulting firms, a key factor in establishing high trust within the industry. Moreover, thanks to their years of research experience and their team of specialist researchers and analysts, they offer a broad spectrum of services, including consumer research, mystery shopping, and competitive intelligence. Additionally, their rigorous, data-driven approach ensures the highest level of accuracy and relevance in their findings.
- Key Expertise: Data Collection Services, Qualitative & Quantitative Research, Consumer Research, Survey Audit
- Career Opportunities: Research Analyst, Data Processor, Quality Auditor, Project Manager
- Trust Signal: Well-known for working with considerable research and consulting firms, data is process-driven
Contact Details:
- Website Link: https://insightsopinion.com/
- Address: 8th Floor, Unit – 802, Majestic Signia, A27-A, Block A, Industrial Area, Sector 62, Noida, Uttar Pradesh 201309
- Phone No: 0120 359 4799
3. P&S Intelligence
P&S Intelligence distinguishes itself from market research companies in Noida by providing a multi-layered analytical platform for various markets. They provide comprehensive reports as well as value-added business intelligence consultancy services to help clients ascend the corporate hierarchy. Apart from this, their reports are the outcome of thorough industry analysis and careful consideration, all based on stringent scientific methods. Furthermore, this approach aims to provide a comprehensive market overview from a vantage point, offering a superior strategic advantage. Moreover, they aim for customers who require extensive, fact-based information to guide their most critical business decisions and strategy formulation.
- Key Expertise: Multi-Dimensional Analysis Reports, Business Intelligence Advisory, Comprehensive Industry Analysis
- Career Opportunities: Market Analyst, Research Consultant, Business Development Manager
- Trust Signal: Focus on scientific methods and detailed analysis reports
Contact Details:
- Website Link: https://www.psmarketresearch.com/
- Address: B 13, B Block, Sector 2, Noida, Uttar Pradesh 201301
- Phone No: 0120 454 1337
4. Renub Research
Founded with more than 15 years of consistent experience, Renub Research is a veteran Market Research company in Noida and a Consulting Firm with a particular interest in worldwide Business-to-Business (B2B) surveys, studies, and consultancy. They possess a robust portfolio of business research services tailored to support better business decisions for companies through strategic partnerships with clients across all industries and geographies. Additionally, their objective is to determine the highest-value opportunities for clients and resolve their most important challenges successfully. Moreover, clients rely significantly on their market research and data to make informed and intelligent choices in various businesses ranging from medical devices to food and beverage.
- Key Expertise: International B2B Research, Sector-Specific Market Analysis (e.g., Pharma, Tech), Surveys and Consulting
- Career Opportunities: Research Associate, Domain Expert, Business Analyst
- Trust Signal: 15+ years of experience, good emphasis on international B2B research
Contact Details:
- Website Link: https://www.renub.com/
- Address: B-6, Sector 4, Sector 30, Noida, Uttar Pradesh 201303
- Phone No: 0120 421 9822
5. Magistral Consulting
Magistral Consulting offers offshore capacity and capability, specializing in very specialized Financial Research, Analytics, and Technology that primarily serve the global financial services sector. They actively serve companies such as Investment Banks, Private Equity Firms, Venture Capital Firms, and Asset Management Firms. Apart from that, with their investment research offerings, including due diligence, deal execution, and financial modeling, they have helped numerous investment management companies successfully. Moreover, their underlying value proposition is to enable these firms to significantly reduce operational costs, achieve analytical excellence, and ultimately become more effective investors. They help improve investor communications alongside serving fundraising needs in their clientele.
- Key Expertise: Global Financial Services (Investment Banks, PE/VC), Analytics, Financial Research Technology
- Career Opportunities: Financial Research Analyst, Data Specialist, Investment Analyst
- Trust Signal: Experienced in high-stakes financial analytics and research
Contact Details:
- Website Link: https://magistralconsulting.com/
- Address: The Magistral House, C-1, Metro Station, near Sector 15, C Block, Sector 2, Noida, Uttar Pradesh 201301
- Phone No: 91-9205921254
6. Surveykshan
Surveykshan is an extremely effective Market Research Companies in Noida started in the year 2017, well-known for offering complete market research services. They take great pride in delivering comprehensive research studies, which include large scale data collection. Besides this, due to their strong pan-India presence, they not only have the resources to cover several sectors but are also providers of the latest trends in different areas, thus making them the smart decision-makers of the regions. Also, their team of specialists is highly committed to delivering accurate and genuinely valuable insights that are specifically designed to achieve success.
- Key Expertise: Pan-India Market Research, Quantitative and Qualitative Research, Field Data Collection, Pan-India
- Career Opportunities: Field Researcher, Data Collection Executive, Research Coordinator
- Trust Signal: Highly recommended for quality delivery and timely completion, pan-India coverage
Contact Details:
- Website Link: https://www.surveykshan.com/
- Address: 4th Floor, 15A, Pratap Nagar, Mayur Vihar, New Delhi, Delhi 110091
- Phone No: 088007 66787
7. INJ
Wings Research is a vibrant, young research firm with highly experienced professionals possessing extensive expertise across the entire range of Market Research. They provide the entire range of services under one umbrella, including Consumer Surveys, Consumer Feedback systems, Data Gathering, Product Testing, and both qualitative and quantitative work. Also, their professionals are very able at managing many projects and clients simultaneously, with outstanding project management skills. Furthermore, their service model is designed to be highly responsive, accountable, and driven by client needs proactively. Nonetheless, they are well placed to address diverse research needs, constantly providing low-cost but high-quality solutions, and also guaranteeing high client satisfaction.
- Key Expertise: Full Range of Services, Consumer Survey, Product Testing, Quantitative/Qualitative Work, Low Price & Good Quality
- Career Opportunities: Market Research Executive, Product Placement Expert, Data Analyst
- Trust Signal: Nice for a price and excellent quality, good product placement skills
Contact Details:
- Website Link: http://www.injpartners.com/
- Address: Third Floor, Servspaces 63, H-31, Sector-63 Noida, Uttar Pradesh, 201301
Also Read: BPO firms in Noida
8. Unimrkt Research Pvt Ltd.
Unimrkt Research is a well-established Market Research Companies in Noida, tirelessly working to provide assistance and primary and secondary research needs of international Market Research firms. They provide free sets of research outsourcing and assistance services, including customized Data Collection, Data Entry, and Data Processing, and function as one of the leading players in India’s marketing research outsourcing business. Additionally, Unimrkt offers research solutions in over 22 languages across more than 90 countries on five continents, establishing an extensive global footprint. Furthermore, the firm is highly valued by its partners for being constructive, competent, and moral in collecting and delivering expert, high-quality, hard-to-find data.
- Key Expertise: Research Outsourcing (Data Collection, Entry, Processing), Multi-lingual, Global Reach (90+ countries)
- Career Opportunities: Data Processor, Research Support Specialist, Language Coordinator, Project Manager
- Trust Signal: Global operation in more than 90 countries, multi-lingual functions
Contact Details:
- Website Link: https://www.unimrkt.com/
- Address: 5th Floor, Nimai Tower, 412-415, Phase IV, Udyog Vihar, Sector 18, Gurugram, Haryana 122015
- Phone No: 098703 77557
9. ResearchFox
ResearchFox is a highly acclaimed market research company in India that has consistently delivered excellence and high-grade research services to businesses across various industries since its inception in 2012. They zealously deliver business performance insights to a diverse range of clients, including Fortune 500 companies, small and medium-sized businesses, startup companies, and independent entrepreneurs. Also, their services include value-added market research, extensive consumer research, and proprietary business consulting. Apart from that, they offer value-added services including product testing, mobile app usability testing, startup feasibility analysis, and robust competitive intelligence.
- Key Expertise: Segmented Market Research, Business Consulting, Product & Usability Testing, Competitive Intelligence
- Career Opportunities: Market Research Consultant, Business Consultant, Usability Tester, Analyst
- Trust Signal: High client satisfaction rate, services to Fortune 500s and startups, full-fledged offerings
Contact Details:
- Website Link: https://www.researchfox.com/
- Address: FIEE Complex, Block A, Okhla Phase II, Okhla Industrial Estate, New Delhi, Delhi 110020
- Phone No: 099864 32408
10. MarketGenics India Pvt. Ltd.
MarketGenics is one of the leading global Market Research Companies in Noida, offering consulting services that deliver actionable insights crucial for informed decision-making. Based in Delhi NCR, it also operates branch offices in major Indian cities, serving clients from the UK, USA, Australia, and the UAE, among other global locations. Along with this, its specialty lies in primary and secondary market research across virtually all sectors, ensuring the generation of high-quality, data-rich reports. Additionally, they provide high-strategic insights to startups, Fortune 500 companies, non-profits, and government organizations.
- Key Expertise: Customer research – primary and secondary, Global market data research, Advisory services, Presence across India and all over the world
- Career Opportunities: Global Research Analyst, Consulting Associate, Project Coordinator
- Trust Signal: One of the top global companies with several Indian and international city-based offices
Contact Details:
- Website Link: https://marketgenics.co/
- Address: Govind Apartments, 316, B-2, Vasundhara Enclave, Delhi, 110096
- Phone No: 098182 74234
Jobs in Market Research Companies in Noida
Overview of the Current Job Market
The employment situation for Market Research Companies in Noida offers a variety of options, influenced by the increasing demand for data-driven business plans and the city’s location as a leading center for analytics. Their popular job openings are:
- Research analysts are always in demand due to their ability to break down complex data and extract valuable consumer insights for strategic analysis. They are the backbone of any sound market research company in Noida, providing the foundation for informed business decisions.
- Data Scientists: Big data has created a level of demand never before seen for Data Scientists who can utilize statistical models and programming languages (such as R or Python) to examine massive datasets of data and predict market outcomes.
- Project Managers: Efficient coordination is key in a project-based environment, and managers with the potential to manage multi-stage research projects, coordinate timelines, and effectively communicate with clients are highly sought after. Their organizational ability ensures the timely and budgeted completion of research projects.
- Vertical Specialists: Industry expertise is also increasingly necessary, with many firms actively hiring domain experts who specialize in verticals such as Healthcare, BFSI, or Technology. Their extensive experience within a specific vertical allows the organization to provide high-end, specialized insights.
- Field Research Executives: Data collection at the field level is a crucial activity, and these roles are tasked with conducting primary research, including surveys and in-depth interviews, across various sites. They play a vital part for getting original, real-world facts to accompany desk research.
Where to Find Jobs
Half the battle is recognizing where to look when trying to secure a great job at one of the top market research companies in Noida or Delhi NCR. The best jobs typically get posted on a mix of general job search and niche websites, as indicated below:
- LinkedIn Professional Networking: The more superior site for special industry jobs with a vast number of listings by high-end companies, and also has direct contact with the hiring managers.
- Naukri & Shine: Freshers’ jobs and bulk hiring are posted publicly here, making these websites highly effective for freshers or those with urgent requirements in various companies.
- Company Career Pages: Direct application via a company’s own website most likely shows jobs before they reach public board notices, and shows a targeted interest.
- Niche Job Boards: Specialized sites focused on data science, analytics, or consulting positions can reveal specialty openings that receive fewer applications.
- Referral & University Networks: Employee referrals within the company are among the most effective ways to secure an interview and typically yield top-tier candidates for Noida companies.
Salary Ranges for Freshers & Experienced Professionals
Salaries in the market research field are very competitive and lucrative, reflecting the value of information and understanding in business today. This is an overview of different wages depending on experience and specialization, as discussed below:
- Freshers (0-2 Years): Basic jobs typically start in the range of ₹3.5 Lakhs to ₹6 Lakhs per annum, and it is a good starting point for a data-driven career in the NCR.
- Mid-Level Professionals (2-5 Years): With more experience in this band, salaries can increase from ₹6 Lakhs to ₹12 Lakhs per annum, especially for those with sound analytical skills and knowledge in project management.
- Experienced Professionals (5-10 Years): Sr. roles typically have packages ranging from ₹12 Lakhs to ₹25 Lakhs or more, depending on specialization and size of the company.
- Director/Leadership Roles (10+ Years): High-position senior market research leaders can easily pull ₹30 Lakhs to ₹50 Lakhs and more annually, particularly in large multinational firms in noida.
- Specialist Roles (Data Scientists): Highly sought-after skills, such as data science or AI-based analysis, tend to attract pay packages 15-20% higher than those in typical research roles.
Key Skills Employers Look For
Securing a great job at one of the top market research companies in Noida isn’t achieved with just a degree; it requires a specific blend of technical and non-technical skills. These are in high demand with recruiters all the time, as follows:
- Microsoft Excel: Data handling is central, and an advanced understanding of Excel, including pivot tables and complex formulas, is considered a vital skill for any analyst.
- Survey Tools Proficiency: Hands-on experience with popular survey tools like SurveyMonkey or Qualtrics is essential for developing, launching, and collecting valid primary data at an affordable cost.
- Communication Skills: Communicating data into compelling business narratives requires effective oral and written communication skills in conveying actionable intelligence to stakeholders.
- Analytical Thinking: Critical thinking and the skills to identify patterns, detect inconsistencies, and make rational, rather than obvious, conclusions from large datasets are the key competencies.
- Statistical Software Skills: Knowledge of packages such as SPSS, R, or Python is a definite plus, particularly for quantitative research and predictive modeling positions.
Choosing the Best Market Research Company | Factors to Consider
Selecting the right market research company is a crucial business decision. Consider the following when making a decision:
- Pursue Specialization: Always confirm whether the firm has built up experience and a good track record in your specific industry (such as healthcare, technology, or finance), as domain expertise is crucial for deep insights.
- Assess Methodological Excellence: Examine how they conduct research, verifying whether they employ a combination of robust methods, including qualitative and quantitative approaches, to obtain data of the highest possible quality and reliability.
- Verify Certification and Trust Indicators: Those who are certified, like ISO 20252 (e.g., SPER Market Research), demonstrate commitment to international standards, which is a highly impactful trust indicator.
- Evaluate Client Reviews and Case Studies: Strategically review their past client reviews and detailed case studies to evaluate their repeated ability to deliver successful outcomes and high client satisfaction.
- Recognize Their Technology and Tools: Ensure they are utilizing the best technology and analytical tools to analyze and visualize data, providing accurate, timely, and actionable information.
How Much to Pay for Market Research? | Typical Price Ranges
The cost of market research also largely depends on the scope, project complexity, and methodology used. Here is an approximate guide to standard price ranges for different types of research:
| Research Type | Typical Price Range (INR) | What it Includes |
| Simple Online Survey | ₹25,000 – ₹1,00,000 | Basic questionnaire, limited sample size, automated report. |
| In-Depth Interviews (IDIs) | ₹1,00,000 – ₹3,00,000 | Cost per 10-15 interviews, including recruitment and analysis. |
| Full Market Feasibility Study | ₹5,00,000 – ₹15,00,000+ | Comprehensive report, competitive analysis, primary and secondary data. |
| Customized Strategic Research | ₹15,00,000 – ₹50,00,000+ | Multi-stage project, specialized methodology, expert consulting and bespoke deliverables. |
| Syndicated Market Reports | ₹50,000 – ₹5,00,000 | Pre-written, non-customized report on a specific sector/market. |
Conclusion
Noida is undoubtedly an active hub for data and market research, offering world-class services from firms such as SPER Market Research, Insights Opinion, and P&S Intelligence. Are you an organization seeking practical strategic insights, or perhaps an executive looking to advance your career in a booming industry? If so, the abundance of market research companies in Noida is undoubtedly good news for you. The city is the confluence of technology, skilled human resources, and well-developed infrastructure, making it a perfect place for anyone eager to harness the power of data.
FAQs
Which firm is most suitable for Market Research Companies in Noida?
The most suitable firm is based on your requirements. For strategic, certified international research, SPER Market Research is an excellent option. However, for bulk data collection, firms like Insights Opinion are the best.
Which is the largest Market Research Companies in Noida?
It’s hard to pick a “largest” in every category, but SPER Market Research and Insights Opinion are among largest and most influential market research companies in Noida with massive global operations.
Is market research a highly paid career?
Yes, market research is a high-paying career, especially for experienced professionals who serve in roles like Senior Analysts and Consultants with specific expertise in data science and strategic thinking.
What is the maximum market research pay scale?
Top designations in the industry, such as Research Director or Vice President of Analytics, can command yearly salaries ranging from ₹20,00,000 to ₹35,00,000+. At premium market research firms in Noida, the pay scale can go even higher depending on experience, expertise, and company profile.
Is market research a promising career?
Yes, being a market researcher is an excellent career because it is very secure, involves challenging mental work, and provides a direct avenue for influencing high-level business strategy.