Hello! We are going to discuss today a helpful thing that is used by people who want to help businesses appear on the internet. We are going to know about White Label SEO Software. This guide will be written in straightforward words. We will ensure that it can be understood by anyone, even when you are new to this topic.
We shall begin with some interesting numbers.
The internet is a vast space. People conduct more than 8.5 billion searches on Google every single day. That’s a huge number! Due to the high number of searchers, every business would desire to appear at the top of the search results list.
This has given rise to a massive business in SEO. The acronym SEO is used to mean Search Engine Optimization. The task of assisting websites to appear on the first pages is the task. This position is so significant that the international market of SEO services will be over 146 billion dollars in 2025.
The gadgets that assist in this work are also a large corporation. In 2025, the market size of the SEO software was estimated at 44.10 billion. And it is expanding at an alarming rate, of over 14 percent a year.
Numerous marketing firms, known as agencies, assist other firms in SEO. One of the studies revealed that approximately 49 percent of the total marketing agencies provide SEO as a service. Such agencies are in a continuous search for more effective means of attending to their clients.
And that is where the white-label SEO software comes in.
What Is the White Label SEO Software?
This is a tricky name to pronounce, yet it is not hard to separate. We will begin with the term White Label.
Suppose you visit a shop and purchase a plain and white t-shirt. It is devoid of a logo and a brand name. It is nothing but a plain white shirt. It is plain, so you may bring it home and write your name on it or your drawing on it. Now it looks like your t‑shirt. You made it your own.
The same concept is referred to as white label, but in software.
Now let’s look at “SEO Software.”
Any computer program or website tool that assists with SEO is referred to as such. These tools perform significant tasks, such as:
How to check the rank of a Google website.
- Locating good words (keywords) to utilize.
- Seeking trouble on a webpage that causes it to fail in ranking well.
The creation of reports illustrating the performance of a website.
Therefore, White Label SEO Software is the product designed by a single company (we will refer to it as Company A). There is another firm (we will refer to them as Company B, which is a marketing agency) that purchases or rents this tool.
Something special is then done by Company B. It eliminates the logos, names, and colors of Company A. Then, Company B will insert its logo, its own company name, and its own brand colors.
Key Features to Look for in White Label SEO Software
When an agency is seeking a white-label tool, it wants several essential things. Not every tool is the same. The following are the key characteristics to be examined.
100% White Label and Branding
This is the most significant section. The agency should have the capacity to remove all the traces of the original company.
- Custom logo: Will you be able to add your own logo?
- Custom colors: Do you have the ability to customize the colors to your brand?
- Custom domain: This is big. Would you be able to host the tool on your own address (such as reports.myagency.com)? It looks very professional.
- Branded emails: Does the tool send an alert to your email address?
Accurate Rank Tracker
The primary tool in SEO. It provides the biggest question that the client has: “Where do I rank?
- Checks Daily: Does the tool check rankings daily?
- Local tracking: Does it track the rankings of a particular city or zip code?
- Mobile vs. desktop: Does it rank on phones and on computers?
- Competitor monitoring: Are you also able to monitor the top three competitors of the client?
Powerful Site Audit Tool
It works like an inspector. It scans the entire website and identifies issues.
- Error checking: Identifies broken links, sluggish pages, absent titles, and large images.
- Clear fixes: Does not only list, but also discusses how to fix the issues. An excellent tool has clear instructions.
Easy‑to‑Use Report Builder
The thing is to demonstrate the outcomes to customers. Reports should be easy to make and read.
- Drag-and-drop: Are you able to construct a report using the blocks of data by dragging them on a page?
- Scheduled reports: Can you have the tool scheduled to make and email out a report automatically at the beginning of every month?
- Easy language: Is it written in simple charts and graphs, or are the numbers in the report confusing?
Client Dashboard / Client Portal
Pro-level option, which provides the client with a special login.
- Live data: The client will be able to log into the Site at any time to view their data. It prevents them from sending you e-mail requests to update you.
- Control what they see: A good tool allows the agency to conceal sections. Perhaps you do not wish the client to view the technical audit; however, you would like them to view rankings.
Connections (Integrations)
A search engine optimization software is good, but it can talk even better when it speaks to other software.
- Google tools: It will have to be integrated with Google Analytics and Google Business Profile to retrieve actual information on visitors and map placements.
- Social media: Does it display the number of Facebook or Instagram followers of the client in one report?
- Ad tools: Does it support Google Ads or Facebook Ads?
Benefits of Using White Label SEO Software as an Agency.
So, why would an agency pay as far as these tools are concerned? The causes are obvious and easy to understand.
You save a lot of time
The biggest benefit.
- No longer use manual reports: You no longer spend hours on copying and pasting. What took five hours per client previously now takes approximately fifteen minutes.
- Automatic updates: The tool is automatic and updates everything. You log in, and the results are seen.
- Reduced number of emails to clients: In case clients have their own dashboard, they will be able to answer their own questions. This leaves your team to do actual SEO work.
You save a lot of money
It might sound weird since you are expected to purchase software. Think about the other option.
- Making your own tool: It would cost hundreds of thousands of dollars, maybe millions of dollars, and take years to develop your own SEO software.
- Purchasing a tool: It is far cheaper to pay $100 or $300 a month in order to get a ready-made tool.
You are more professional in appearance and have developed your brand.
It is all about the perception of your agency by the clients.
- Gives credibility: A client will have more credibility when they receive a clean report with your logo. They see you as an expert.
- You are everywhere: Your brand is displayed in reports, in the dashboard, and in emails. It is a daily reminder to them that you are doing well.
- Compete against giant agencies: Despite being a one-person agency, this software will make you appear as a large and strong agency.
You can make more money
The business side.
- Introduce an additional service: You will be able to sell our 24/7 Client Reporting Dashboard as an extra paid service.
- Retain more clients: Clients who are able to observe progress will not leave easily. Happy clients stay and pay.
- Acquire new customers: Apply the lead-generator option of the tool. Add it to your Site so that people who visit your site are able to enter their site, receive a Free SEO Score, and have any errors indicated, and then contact you to repair them. It is an excellent means of making new business.
You Can Focus on Your Real Job
It is the working of your agency to achieve results.
- Attention to strategy and not reports: Rather than wasting time on coming up with reports, make time to view them. You get to know what is working and what is not, and then prepare better in advance for your client.
- Do the work. Your staff is able to focus on the actual SEO work: composition of good content, Site errors, and quality links. The software will handle the tedious aspect.
Top 10 White Label SEO Software (2026 Edition)
The following is a list of the most excellent white-label SEO tools to acquire in 2026.
1. SE Ranking
One of the most used all-in-one SEO platforms is SE Ranking. Agencies love it as it is balanced in terms of power and price. At its inception, it was designed with white-label features. You are able to place your own logo on all of it, including reports and the main dashboard.
One of them is the possibility to use your own custom domain, which makes the tool look 100 percent like it is a part of your agency. Clients will be allowed to view their progress by getting their own logins. The platform also has an exact rank tracker, an in-depth Site audit tool, a keyword research tool, and a backlink checker.
Key Features:
- 100% white label
- Custom domain
- Client logins
- Scheduled reports
- Rank tracker (local, mobile, desktop)
- Site audit
- Keyword research
- Backlink checker.
Best For: Agencies of all sizes that need a complete, reliable, and affordable all-in-one SEO tool.
Pricing: White label is available on the “Pro” plan, which starts at $109/month (or cheaper if paid yearly).
Link: https://seranking.com/
2. AgencyAnalytics
The name of this tool explains itself. AgencyAnalytics is not a tool that does all the work of SEO; it is a tool that generates reports. Its primary task is to extract data elsewhere and convert it into intelligible and readable reports and dashboards. It is able to integrate with over 75 tools, including Google Analytics, Google Ads, Facebook, Instagram, LinkedIn, Semrush, and SE Ranking.
You can create a tailor-made dashboard for a client within a couple of minutes. The white-labeling is excellent, as you can add your own logo, apply your own brand colors, and put it on your own domain, making AgencyAnalytics a strong white label SEO software option for agencies that need to present polished and custom reports.
Key Features:
- The best report builder
- 75+ integrations
- Client dashboards
- Custom domain, scheduled reports, and client login.
Best For: Agencies that require the finest reporting and that are already using other tools to accomplish the profound SEO task.
Pricing: White-label begins with the option of $10 per client campaign per month.
Link: https://agencyanalytics.com/
3. BrightLocal
BrightLocal is the most popular local SEO agency tool. It is created to serve companies with a regional orientation, such as dentists, plumbers, or restaurants (such as Tony’s Pizza!). All its tools make these small businesses rank well in local maps and local search. It has a special Local Search Grid which indicates the position of companies within various areas of the city block by block.
It also conducts online reviews, creates so-called citations (mentions on local directory sites), and audits Google Business Profiles. The white-label reporting is quite excellent- you can forward simple reports to local customers that reflect to them what they need: local rankings and reviews.
Key Features:
- local rank tracker
- local search grid
- review tracking
- citation builder
- Google Business
- Profile audit reports
- white-label reports.
Best for: Search engine optimization agencies and freelance workers serving local and brick-and-mortar companies.
Pricing: White label reports are included in all the plans, starting as low as $39 per month.
Link: https://www.brightlocal.com/
4. Semrush
Semrush is a significant and potent SEO tool. A massive keyword and competitor database characterizes it. It is used in most serious SEO agencies. Its white-label functionality is available only in the premium plans. You need to purchase the add-on of the Agency Growth Kit or be on a high-level plan of Business to get them. Next, you will be able to create branded PDF reports and a client portal, in which a client can log in to access his or her data. This is in the case of large agencies that require high-end data and can afford it.
Key Features:
- Good keyword research
- thorough competitor research
- Good Site audits
- client portal
- branded reports
- backlink analysis.
Best for: Large agencies and enterprises that require the best data and have a larger budget.
Pricing: You require the Business plan, which begins at $499.95 per month, or you may include the Agency Growth Kit with a lower plan.
Link: https://www.semrush.com/
5. WebCEO
WebCEO is a set of 23 agency SEO tools. It is a long-standing product and a proven and solid option. It provides all the things you would need, such as tracking of rank, auditing of sites, researching on keywords, and checking backlinks. Its Lead Generation tool is its huge selling point to agencies. You may put a small widget on the site of your agency.
A visitor will be able to enter his or her web address and will get a free branded SEO report. This assists the agency in identifying new customers. Its white-label capabilities are pretty powerful, as you may use your domain, logo, and colors, and even tailor the header and the footer of the platform, making it an excellent choice for agencies looking for white label SEO software to offer professional and customized SEO dashboards.
Key Features:
- 23 search engine optimization tools
- completely white-labeled
- custom domain
- lead generation box
- client portals
- automatic reporting.
Best For: Agencies that require numerous features and an in-built system of seeking new clients.
Pricing: White-label is included in every plan, with the first one being the “Agency Unlimited” plan, which costs $99 a month.
Link: https://www.webceo.com/
6. Nightwatch
Nightwatch is a more recent SEO tool that is reputed to have a beautiful design and very precise rank tracker. It is well known to be capable of tracking rankings with a lot of accuracy, particularly local searches. Its charts and graphs are clean, contemporary and easy to comprehend to the clients. It also comes with a good site audit tool, as well as backlink monitoring.
The white label reports are excellent. Agencies are so fond of it as it makes them look modern and high-tech. You are able to brand the reports completely and make simple dashboards, which the clients can log in to. It is an excellent option when you want to present the clients with the ranking progress in a beautiful manner.
Key Features:
- Accurate rank monitor (both local and global)
- Beautiful data illustrations
- Site audit
- Backlink monitoring
- White-label reports
- Client dashboards.
Best For: Design-oriented agencies and freelancers who would like the most precise rank tracking.
Pricing: White-label is included in the Pro plan (with a starting price of 99/month) and the Agency plan.
Link: https://nightwatch.io/
7. WooRank
WooRank is an easy and quick site review tool. Its key characteristic is the Project tool. This tool analyses a site and rates it out of 100. Then it briefly lists some of the things that you can do to increase that score. This causes clients to find it very easy to understand.
The agencies use it to audit the site of a new client within a short time and demonstrate to them all the things that should be repaired. It is also able to monitor keywords and competitors, making it a helpful option for agencies looking for white label SEO software to offer clear, client-friendly website improvement insights.
Key Features:
- Instant site reviews and scores,
- Easy to do lists
- Keyword tracker
- Competitor tracking
- White-label PDFs.
Best For: Best suited to agencies that require quick, easy audits and reports on their websites to present them to new clients.
Pricing: White-label is included in the Pro plan (approximately $89.99/month) and the Premium one.
Link: https://www.woorank.com/
8. Serpstat
Another potent all-in-one SEO tool is Serpstat, which is comparable to Semrush and SE Ranking. It possesses a massive list of keywords and links, particularly in areas beyond the United States. It has five primary tools, such as rank tracking, backlink analysis, keyword research, Site audit, and competitor research.
It is a workhorse tool that provides you with a ton of data. Its higher-level plans have their white-label functions. They will enable you to label reports with your company and logo. You are also able to design a team dashboard.
Key Features:
- Large keyword database
- rank tracker
- Site audit
- backlink analysis
- competitor research
- white-label reports.
Best for: Data-driven agencies that require a high-powered, all-in-one tool that has a significant amount of data.
Pricing: White label comes with the Business plan, which will cost about $499/month.
Link: https://serpstat.com/
9. Ranktracker
Like the name suggests, Ranktracker is a great rank tracker. But it has expanded to become a more full-fledged platform. It currently provides four primary products, which include the Rank Tracker, a Keyword Finder, a Site Audit tool, and a Backlink Checker.
The interface is very user-friendly. It is easy and cheap, which is why agencies like it. As a white label SEO software, the white-label characteristics are decent. You are able to make a complete branded client portal under your own domain. Customers are able to log in and view their rankings. You may also set automated reports to be released with your logo.
Key Features:
- Keyword finder
- Keyword rank tracker
- Site audit
- Backlink checker
- White-label client portal
- Custom domain.
Best For: Agencies and freelancers seeking an all-in-one tool, simple, clean, and cheap.
Pricing: Pricing of white-label plans is offered on the Double Data plan and above, beginning at approximately $59/month.
Link: https://www.ranktracker.com/
10. DashThis
AgencyAnalytics has a direct competitor, DashThis. It is not a work tool of SEO, it is a reporting tool. Its sole task is to develop fantastic, automated reports and dashboards. It integrates with all the key platforms (Google, Facebook, SEO tools, email marketing tools, etc.) and unites all the data in a single place.
You make one report, and it will automatically update and email itself to your client every month. The white label characteristics are ideal. You are allowed to provide your logo, design your own color theme, and store all your reports on your own server.
Key Features:
- it offers an automated report builder
- 34 or more integrations
- Beautiful dashboards
- Scheduled reports
- Custom domain
- Full white labeling.
Best In: Agencies: Agencies wishing to automate client reporting fully.
Pricing: Pricing is based on white-label plans. The pricing begins with plans of 3 dashboards at $49/month.
Link: https://dashthis.com/
Also Read: White Label Digital Marketing Agencies in India
Conclusion
The white label SEO software is an effective marketing agency tool.
It is not about cheating. It is about being smart.
With the aid of one of these tools, even a small agency will appear as professional as a giant one. It also spares the agency hundreds of hours of tiresome wor,k which allows them to get down to business and achieve results that the client needs.
It will allow you to create your own brand, retain your clients, and save a lot of money. You do not have to invest millions of dollars to develop your own software; you can pay a small monthly subscription and have a world-class tool with your name on it.
FAQs
Is the use of white-label software legal and ethical?
Yes, 100%. It is quite an ordinary and customary business practice. Consider the items at your shopping place. A larger company frequently makes the milk or bread that the store produces under its own brand.
Will my customers be aware that I am utilizing a white-label tool?
No, in case you select a good tool and install it properly. The entire philosophy of 100% white label is to leave no imprint of the original company. When you go with the custom domain feature, the client will be logged into a web address that belongs to you.
Does such software prove to be costly?
It is far, far, far cheaper than the other option, which is to develop your own software (millions of dollars). These tools may cost between $40/month $500/month. The cost will depend on the features that you require and the number of clients that you have.
Can I just use a free SEO tool?
Free resources are excellent to learn or checking your own site. But they are not for agencies. They lack white label features. They are unable to develop branded reports. They tend to restrict the amount of what you can do. In order to operate a professional agency, you must have professional tools.
What are the largest errors that agencies make when selecting a tool?
The most significant learning is that you have to pay for and not install a tool correctly. They purchase a tool that has a custom domain option, but they never utilize it. They are buying a tool that has scheduled reports but they manually make reports.