Customer reviews have taken the lead in the online shopping industry today. And whether you are an online retailer, a product review blog, or any business website, genuine customer reviews can go a long way toward making you and your business seem credible and potentially helping you sell the product, especially when placed on the page. The WordPress Product Review Plugins enable you to gather, manage, and visualize reviews on your site without a single line of code.
The most popular Product Review Plugins on WordPress include star ratings, review schemas to help increase any site’s ranking, customizable review forms, review editing and moderation, and beautiful display options. You can find a free solution for a simple blog or a premium one with extensive functionality for a comprehensive e-commerce website, all available.
We shall discuss the best Product Review Plugins for WordPress, their features, costs, and applications in this guide. We will discuss both free and paid options to help you make a better decision based on your needs and budget.
Why Product Reviews Matter
- Develop Trust and Credibility: Customer reviews provide social validation that your product or services do precisely what they promise, and thus, new visitors are more specific in their buying behavior.
- Enhance Search Engine positions: Search engine optimization with correct schema markup helps search engines understand your objects, resulting in rich snippets in search results that increase click-through rates.
- Raise the Conversion Rates: Posting reviews can increase conversions by up to 270 percent because customers place great trust in others’ opinions before making a purchase.
- Collect Quality Feedback: Customers will share what they like or don’t like about your products, and you can use this feedback to increase sales and customer base.
- Lower Return Rates: When customers read honest reviews, they have reasonable expectations of the product, leading to fewer returns and fewer complaints.
How to Add Product Reviews to WordPress
- Select the WordPress Plugin that fits your needs: There are five different Product Review Plugins, each selected based on your use: you may need to gather customer reviews, create review posts, or aggregate opinions from various websites.
- Install and Activate: First, log in to your WordPress dashboard, head to the Plugins section, click the Add New option, type the name of the selected plugin, press Install, and finally Activate to start the plugin.
- Configure Plugin Settings: Go to the plugin settings and adjust the review forms, select display styles, enable rule moderation, and allow schema markup for SEO benefits.
- Add Review Functionality: Depending on your plugin, place review forms on the product pages via shortcodes, widgets, or Gutenberg blocks, or generate review posts with rating criteria.
- Display and Manage Reviews: Oversee reviews submitted via the plugin dashboard, approve or deny submissions, interact with customer commentary, and display reviews in the most visible areas of your site.
Comparison Table
| Name | Standout Feature | Free Plan | Ratings | Best For | Pricing |
| WiserReview | AI-powered review management | No | 4.8/5 | E-commerce stores | Starts at $29/month |
| Trustmary | Multi-platform review collection | Yes | 4.7/5 | Service businesses | Free to $99/month |
| WP Review Pro | Advanced schema markup | No | 4.9/5 | Affiliate marketers | $39 one-time |
| WP Customer Reviews | Simple customer reviews | Yes | 4.5/5 | Small businesses | Free to $27/year |
| Customer Reviews for WooCommerce | WooCommerce integration | Yes | 4.6/5 | WooCommerce stores | Free to $89/year |
| Site Reviews | Flexible review system | Yes | 4.8/5 | Any WordPress site | Free to $99/year |
| Starfish Reviews | Video reviews | No | 4.7/5 | Visual content creators | Starts at $19/month |
| WP Ultimate Reviews | Multi-criteria ratings | Yes | 4.4/5 | Review bloggers | Free |
| WP Business Reviews | Google reviews integration | No | 4.6/5 | Local businesses | $49/year |
| AIOSEO | All-in-one SEO with reviews | Yes | 4.9/5 | SEO-focused sites | Free to $499.50/year |
10 Best Product Review Plugins for WordPress (Top Picks)
1. WiserReview
WiserReview is one of the smartest Product Review Plugins for WordPress, leveraging artificial intelligence to simplify the process of gathering and managing reviews. It is a sentiment analysis, review request, and review display automatic tool, customer-sent post-purchase review automatic-sending, and conversion-optimizing. It is an automatic marketing automation tool.
WiserReview is fully compatible with WooCommerce and other online shopping sites, making it a perfect solution for an online store where the owner is keen on automating review collection.
Key Features
- Intelligent review request notices.
- Sentiment analysis machines driven by AI.
- Boostable review presentation panels.
Pros
- Quality automation helps decrease labor.
- Stunning reviews that are mobile-friendly.
- Good spam blocking features.
Cons
- No free version available
- Increased cost when compared to others.
- Technological learning curve.
Pricing
- Starter: $29/month
- Professional: $79/month
- Enterprise: Custom pricing
Link: https://wiserreview.com/
2. Trustmary
Trustmary is a fully featured reputation management software that also doubles as one of the most enabling Product Review Plugins for WordPress. Trustmary can gather testimonials and reviews, unlike simple review software that relies on email surveys, Google, Facebook, and direct site submissions. The software is also great at showing the social proof of social widgets such as popups, embedded reviews, and notification bars.
Key Features
- An aggregation system for reviewing any multi-platform.
- Dynamic pop-up and widget displays.
- An extensive analytics and reporting board.
Pros
- Beginner plan at no cost.
- Checks imports on various platforms.
- Good conversion tracking capabilities.
Cons
- It may not seem very safe at first.
- Learning is necessary to use some advanced features.
- Weak personalization of the free plan.
Pricing
- Free: Basic features
- Essential: $49/month
- Premium: $99/month
Link: https://trustmary.com/
3. WP Review Pro
WP Review Pro, offered by MyThemeShop, is a high-quality premium plugin designed for bloggers and affiliate marketers who write comprehensive product reviews. This premium can help you create gorgeous review boxes with multiple rating scales, a list of pros and cons, and beautiful star ratings.
WP Review Pro offers other rating types, such as stars, percentages, and points, so you can evaluate in any way you want. The most significant advantage of the given plugin is its enforcement of complex schema markup, which enables your reviews to be displayed appropriately in Google rich snippets that show ratings as stars in search results.
Key Features
- Several review box templates were available.
- Complicated schema markup utilization.
- Functional features Rating collection User rating.
Pros
- Fits affiliate review sites well.
- Good SEO advantages were as follows.
- Single instance payment, life-long updates.
Cons
- No free version offered
- Focused on review posts only
- Non-ideal in customer reviews.
Pricing
- Single Site: $39 (one-time)
- Developer: $69 (one-time)
Link: https://mythemeshop.com/plugins/wordpress-review/
4. WP Customer Reviews
WP Customer Reviews is the simplest, most straightforward Product Review WordPress Plugin for small companies and start-ups. This is a simple type of review that requires your customers to post their reviews on your website without having to register or follow complex rules. Shortcodes can be used to place reviews anywhere on your site, and the plugin provides basic moderation options to filter spam.
Just like essential WordPress Backup Plugins that safeguard your site, WP Customer Reviews lets users use different forms of feedback, including star ratings, and can customize which products or pages are eligible for review.
Key Features
- Forms for simple customer review submission.
- Dynamic display system (written in shortcodes).
- Essential censorship and spam blocking.
Pros
- The free version is fully available.
- Very easy to set up
- Portable and quick loading.
Cons
- Few customization possibilities in design.
- Basic feature set overall
- The schema required a premium version.
Pricing
- Free: Core features
- Premium: $27/year (single site)
Link: https://wordpress.org/plugins/wp-customer-reviews/
5. Customer Reviews for WooCommerce
WooCommerce Customer Reviews is a dedicated WooCommerce-specific customer review/reviewer plugin focused on WooCommerce online stores and is one of the most suitable Product Review Plugins for WordPress if you have an online business. The plugin also upgrades the native review system of WooCommerce with some potent options, such as review reminders, photo reviews, review voting, customer Q&A, etc.
It automatically emails customers to request reviews once they receive their orders, significantly boosting customer participation in the reviews. The add-on consists of stunning review boxes with a verified purchaser badge, trust seals, and social sharing features.
Key Features
- System of automated reminder emails for reviews.
- The ability to review photos and videos.
- AliExpress import review ensured.
Pros
- Casy ease of wooCommerce connection.
- Free version covers basics.
- Superior to develop trust.
Cons
- Only works with WooCommerce
- Some features need a premium.
- Setup requires some time
Pricing
- Free: Basic features
- Premium: $89/year
Link: https://wordpress.org/plugins/customer-reviews-woocommerce/
6. Site Reviews
Amongst others, Site Reviews offers flexible, developer-friendly Product Review Plugins with great customization options for technical users. This is a complete review system that can be customized to review any product, local business, or service, based on any WordPress theme.
Site Reviews supports several review forms, custom review formats, and advanced filtering. The schema has built-in schema markup that optimizes it for search, and it offers many display options via shortcodes and widgets.
Key Features
- Extremely amenable review system.
- A variety of custom review forms.
- Friendly to developers and well-documented.
Pros
- An efficient free version was included.
- Good customization capability is possible.
- Strong addon ecosystem
Cons
- At times technical knowledge is required.
- Twin-faced interface not as intuitive.
- Some addons cost extra
Pricing
- Free: Core features
- Premium addons: $20-$99/year each
- All Access: $99/year
Link: https://wordpress.org/plugins/site-reviews/
7. Starfish Reviews
Starfish Reviews offers Product Review Plugins for WordPress with a fresh, modern look, centered on video testimonials and visual reviews. At a time when customers spend more time online than offline, such a plugin enables them to leave video reviews on their smartphones or computers.
Starfish Reviews simplifies data collection and management, and displays video testimonials and other text reviews in the most straightforward way possible. The video optimizer automatically optimizes videos for web playback, and the attractive video gallery will significantly increase engagement and conversion rates.
Key Features
- Collection and display of video review.
- Review the submission process that is mobile-optimized.
- There was automatic video optimization.
Pros
- Unique video review focus
- Reasonable rates of engagement realized.
- Contemporary, well-appearing interface.
Cons
- No free version available
- Increased hosting demands are required.
- Considerations for video storage.
Pricing
- Starter: $19/month
- Professional: $49/month
- Enterprise: $99/month
Link: https://starfish.reviews/
8. WP Ultimate Reviews
Ultimate Reviews is an entirely free service, a product in the Product Review Plugins for WordPress category, created as a tool for bloggers and other content makers who post review articles. This plug-in enables you to create really elaborate review posts with various rating criteria and corresponding scores and weights.
It is possible to create detailed reviews that include a features and specifications section, a pros and cons section, and the final verdicts. WP Ultimate Reviews includes several ready-made layout review boxes that can be added to any part of your content.
Key Features
- Rating system based on multi-criteria incorporated.
- Functionality for user rating collection.
- Templates of the reviews that are already ready.
Pros
- Completely free to use
- Good for review bloggers
- Several rating criteria were supported.
Cons
- Minimal styling in the market.
- Basic schema markup only
- No premium support offered
Pricing
- Free: All features
Link: https://wordpress.org/plugins/wp-ultimate-review/
9. WP Business Reviews
The Product Review Plugins for WordPress make it unique because WordPress always has plenty of them at its disposal, even compared to reviews. The distinctive touch of WordPress is that WP Business Reviews is the only product review Plugin that focuses on aggregating and displaying reviews from other websites. This is a connector for Google, Facebook, Yelp, and other advanced review sites that automatically pushes your existing reviews and displays them in a lovely way on your WordPress site.
It is ideal for local businesses, restaurants, and service providers that have earned reviews on third-party websites and wish to display social validation on their own. WP Business Reviews is a program that creates beautiful review grids, sliders, and badges that automatically update whenever a new review is received.
Key Features
- Aggregation system of multi-platform reviews.
- Google My Business integration.
- Automatic review syncing was provided.
Pros
- Publicity of existing external reviews.
- Automatic updates provided
- Great for local businesses
Cons
- Doesn’t collect new reviews
- Initial requirement: API setup.
- Platforms are restricted to the maintained platforms.
Pricing
- Personal: $49/year
- Business: $99/year
- Professional: $199/year
Link: https://wpbusinessreviews.com/
10. AIOSEO
Although at its core, AIOSEO (All in One SEO) is a complete SEO plugin, it boasts an impressive review option, which is why it has been listed on the Product Review Plugins for WordPress list. The reviews that AIOSEO adds use extensive schema markup, which will display them in search engines with rich snippets that include star ratings, the number of reviews, etc.
The plug-in supports different types of schema, including product reviews, service reviews, and local business reviews. In addition to reviews, AIOSEO also offers comprehensive SEO optimization, including XML sitemaps and social media integration, along with a sophisticated content analysis feature.
Key Features
- Extreme schema markup features.
- Complete SEO optimization package.
- Rich snippet preview tool
Pros
- One-stop package of SEO and reviews.
- Superior schema implementation.
- Free version available
Cons
- Review is not a prime focus element.
- It may become daunting at first.
- Full features are required as a premium.
Pricing
- Free: Basic features
- Basic: $49.50/year
- Plus: $99.50/year
- Pro: $299.50/year
- Elite: $499.50/year
Link: https://aioseo.com/
Schema & SEO Benefits of Review Plugins
- Rich Snippets in Search Results: Product Review Plugins for WordPress with valid schema markup allow placing star ratings on the first page of Google results, boosting the click-through rate by up to 35 percent.
- Better Search Results: Reviews are perceived by search engines as new user-generated content, indicating user participation and credibility, which can positively impact the overall search rankings of websites and their domain authority.
- Improved Local SEO: For local businesses, having a reviews schema helps search engines understand your reputation, which can enhance future local search rankings.
- Higher Click-through Rate: Star ratings in the search results list make your listing stand out, attracting more attention and clicks even when your site isn’t ranked in the first place.
- Better User Experience Signals: Reviews give potential customers a good sense of your site before they even open it, which enhances the quality of traffic and minimizes bounce rates, since visitors come in with a better understanding of the site.
How to Use WP Customer Reviews Plugin
- Please install and activate: To use this highly rated free plugin, log in to your WordPress dashboard, then under Plugins > Add New, return to the search box, and select and install it from the list of results. After which, you can manage it by Activation.
- Configure Basic Settings: Go to settings > WP Customer Reviews to configure review form fields, moderation preferences, whether reviews need to be approved, and change notification settings.
- Add Review Form: You can also insert the review form on any page or post using the shortcode [customerreviews] or the Gutenberg block, enabling customers to comment and rate your products.
- Display Reviews: You can display reviews submitted on your site using shortcodes like [reviews], customize the display format, select the number of reviews to display, and style it to match the look of your website.
- Moderate and Respond: You should regularly check the reviews that come in via your WordPress dashboard, approve or reject them, respond to customer comments to show you are engaged, and delete spam or inappropriate content to maintain quality.
Conclusion
The selection of appropriate Product Review Plugins for WordPress is a factor that affects how the website’s credibility, SEO performance, and conversion rates are affected. If your site is a small blog, a developing e-commerce store, or a huge business website, there is a review solution that perfectly fits your needs and budget. We have reviewed the plugins, starting with the simplest and free WP Customer Reviews and moving on to advanced solutions like WiserReview and Trustmary.
Think about the features you need: Would you like to gather customer reviews, post reviews, or bring together reviews from various sites? What is your spending limit? How much does SEO optimization matter to you? These are some of the questions that will help you make the right decision.
If you are starting, try a free plugin first, then switch to premium as your needs grow. The cost involved in high-quality Product Review Plugins for WordPress is usually recouped many times over. This is due to increased conversions and better search visibility.
FAQs
Are free Product Review Plugins for WordPress good enough?
Absolutely, free plugins like WP Customer Reviews and Site Reviews offer solid functionality for basic review operations, including collection, moderation, and display features ideal for small businesses and bloggers.
Will plugins for reviews hurt the performance of my WordPress site?
The majority of current WordPress Product Review Plugins are designed with performance in mind; however, it is still advisable to pick the lighter ones and not use more than one review plugin at the same time to keep site speed.
Is it possible for me to transfer my earlier reviews to WordPress?
There are several plugins, such as Trustmary and WP Business Reviews, that let you import reviews from platforms like Google, Facebook, and AliExpress, helping you display your existing reputation on your WordPress site.
What is the most suitable plugin for WooCommerce stores?
Customer Reviews for WooCommerce is the only option for WooCommerce integration, getting review reminders, photo reviews, and verified buyer badges in your store as its seamless features.
Can review plugins be beneficial for SEO?
Indeed, WordPress product Review Plugins with correct schema markup can bring significant improvements in SEO through rich snippets in search results, the provision of fresh content, and the signaling of the site’s trustworthiness to search engines.