Digital facilities have made our lives extremely convenient in terms of utility and usefulness. For example, we can certainly refer to the revolution of Artificial Intelligence. Alongside these factors, other digital tools have become extremely essential for both company and personal usage, and one such example of this tool is SMO.
As the rise of all smo tools has become prominent in our digital lives, they can certainly provide us with several advantages that help us maintain our public persona. Nonetheless, these SMO tools have also evolved significantly, helping us manage our social profiles in various ways.
In this blog, we will talk about the top SMO tools you can get and what facilities each tool can offer you for handling your social media platforms.
What Is SMO (Social Media Optimization)?
You can refer to SMO or Social Media Optimization as a method to increase the efficiency of your social media accounts and posts for making them more impactful to your preferred audience and followers.
Nonetheless, Social Media Optimization can also help you to drive organic traffic to your social media profiles and websites. Also, this function has many key objectives, such as:
- Enhancing brand awareness.
- Driving traffic to a landing page or website.
- Optimizing audience participation.
- Increasing content visibility by likes and shares.
- Managing and building online visibility.
Why SMO Is Critical for Digital Marketing in 2025?
Social Media Optimization or SMO has become a major aspect in digital marketing, especially in 2025, as the digital realm has gone through various changes. For example, you can refer to the landscape being more competitive, social, algorithm-oriented, and many more.
Moreover, if brands want to become more visible, profitable, and pertinent, they must focus on building an efficient Social Media Optimization for attracting their audience. Also, there are many reasons why SMO is a critical aspect for Digital Marketing, such as:
- People and individuals have started relying on many social media platforms like Facebook, Instagram, LinkedIn, etc, for discovering products, services, and companies.
- Several social media platforms like TikTok, Meta, and LinkedIn Growth platforms focus on more appealing and improved content.
- As there are a lot of users on various social media platforms, and in those platforms, only well-organized, platform-specific content can make the right call.
In modern days, AI algorithms mainly decide what kind of content we can come across.
What Are SMO Tools?
As we have mentioned, these tools can primarily help you manage your social media profiles while engaging with your audience with relevant posts. Nonetheless, these tools can cover various perspectives such as engagement, presence, performance, and many more on social media.
These tools can do these things in various steps. For example, you can refer to analysis, automation, optimization, etc, of your posts. These factors can make your social media persona and efforts more impactful, proficient, and data-oriented. Nonetheless, there are many purposes of these tools, such as:
- Analysing growth and engagement.
- Designing visual content for optimized impact.
- Observing brand trends and mentions.
- Tracking competitor performance.
- Improving frequency and post timing.
Must-Have Features in All SMO Tools
If you are selecting an SMO tool for handling your social media, here are some key features that you should notice, such as:
Post Publishing And Scheduling
The SMO tool should make your social media posts consistent, which can help to save time. Also, you should look for various factors, such as:
- Calendar view.
- Cross-platform posting.
- Optimal time-to-post suggestions.
Performance And Analytics Tracking
The perfect SMO can assist you in highlighting what factors are more relevant and how they can perform, for example:
- Various engagement metrics such as likes, shares, clicks, etc.
- Follower growth.
- ROI and campaign tracking.
- Personalized dashboards and reports.
Editing Tools And Content Development
The relevant SMO tool can help you find appealing visuals and on-brand posts that can impact efficient engagement. For example, here are some points:
- Mobile app assistance.
- Templates for posts, stories, and reels.
- Platform integration and built-in video and photo editor.
- Keyword And Hashtag Recommendations
If you implement proper hashtags and keywords, that will make your posts more reachable and accessible to your audience. For example, you can refer to:
- Hashtag performance detection.
- Category or trending tag recommendations.
- Saving presets and hashtag collections.
Top Free All SMO Tools in 2025
After following several aspects of SMO tools, such as various advantages and key factors, here are the top SMO facilities that you can get in 2025:
1. Postly
At the top of our ,list we are going to mention the Postly tool for social media management. This SMO tool is mainly a AI-driven facility for improving platform presence, alongside social media handling. This SMO facility has mainly become prominent among users for its various automation facilities.
This tool can help you from many perspectives. For example, you can refer to small brands, agencies, group streamline content development, creators, collaboration features, scheduling, and many more.
Key Features
- With its AI-driven features, you can generate platform-driven post ideas, hashtags, and captions.
- It assists in mainstream networks such Reddit, Pinterest, Discord, Facebook, Instagram, YouTube, and many more.
- It can upload your posts in bulk and also schedule them smartly on social media.
Pricing
- Standard Tier: $9 to $15 per month.
- Professional Tier: $30 to $40 each month.
- Enterprise Tier: Custom pricing.
URL: https://postly.ai
2. Canva
Canva is one of the most prominent tools you can come across while you are looking for SMO tools. Also, you mainly know Canva as a professional tool for graphic design for making logos and patterns for your brand. Nonetheless, Canva can also help manage your social media posts and has the smart content planning facility.
There are many facilities you can get from this platform. For instance, you can refer to simplistic visual development, drag-and-drop, pre-sized templates, and many more.
Key Features
- You will get a variety of built-in templates for various platforms such as Facebook, LinkedIn, Instagram, etc.
- It has an intuitive editor which can provide you with several convenient personalization features.
- If you have a pro subscription, you can store various facilities such as fonts, colour palettes, and images.
Pricing
- Canva Pro: $46.35 for a year.
- Canva Teams: $46.35 each year.
- Enterprise: Custom pricing.
URL: https://www.canva.com
3. Metricool
For our next suggestion, we have another recommendation which is the Metricool SMO tool. Also, just like many other platforms, you can use it as an inclusive advertisement and social media management. Also, there are over 2 million agencies, market developers, and brands.
Nonetheless, it activates various factors for social media management. For example, you can refer to posting, content planning, posting, advertisement detection, and many more.
Key Features
- It can offer multi-platform scheduling for various social media platforms.
- It can provide users with efficient scheduling suggestions.
- The tool can also offer you an AI assistant for content such as hashtags, captions, and content improvement.
Pricing
- Starter Pack: $22 each month.
- Advanced Pack: $54 per month.
- Enterprise: Custom pricing.
URL: https://metricool.com
4. Friends + Me
Another suggestion we can provide you for an SMO is the Friends + Me facility. Also, it is a great social media management which can also do a lot of automation features. With automation features, it attracts various people such as groups, businesses, entrepreneurs, content developers, etc.
There are several facilities you can get from this tool. For example, you can refer to multiple-platform posting, curation, content planning, collaboration, and many more.
Key Features
- It has automation posting capabilities alongside cross-platform scheduling.
- You can upload various posts in bulk to different social media platforms.
- The SMO tool can save various content from the web browser by many browser extensions.
Pricing
- Individual Tier: $9 per month.
- Small Tier: $29 each month.
- Medium Tier: $59 every month.
- Large Tier: $259 each month.
URL: https://friendsplus.me
5. Buffer
Among many SMO tools, the Buffer tool is another worthy mention that we can put in our list. The SMO tool has a huge number for various users. Also, it is mainly a user-friendly and streamlined social media management facility for SMO operations.
The tool is ideal for various people, such as creators, small businesses, solo marketers, and many more. The tool also prioritizes several factors like light analytics, publishing, and optimal scheduling.
Key Features
- The tool allows cross-platform scheduling functions on different platforms such as Facebook, Instagram, LinkedIn, etc.
- It can provide its users with content recommendations and AI-driven timing.
- The tool can integrate with Google Analytics for sentiment insights and benchmarking.
Pricing
- Essentials Subscription: $5 per month.
- Team Subscription: $10 each month.
URL: https://buffer.com
6. ContentStudio
There are several recommendations that we can provide you for SMO tool suggestions. And just like many other SMO facilities, it is also an inclusive social media and content management system. Moreover, it can offer you various benefits such as content scheduling, planning, and publishing.
There are also many additional facilities that you can get from this platform, such as AI development, group collaboration, analytics, and many more.
Key Features
- It can schedule content in bulk by evergreen campaign assistance and CSV imports.
- It implements AI-driven functions for hashtags, content generation, short copy, etc.
- The tool can help you find many things like articles, pictures, videos, with the integration of various facilities like Pixabay, Flickr, Giphy, etc.
Pricing
- Standard Tier: $19 per month.
- Advanced Tier: $49 each month.
- Agency Unlimited: $99 every month.
URL: https://contentstudio.io
7. SocialBee
Coming up with another suggestion of SMO tool, which is the SocialBee facility. Also, like other SMO tools, you will get most of the relevant features for Social Media Optimization and managing your posts. Nonetheless, it can also provide you with a lot of rich features.
If we specifically talk about the rich features of this tool, you will get many features and facilities such as post management, analytics, recycling, content development, and many more.
Key Features
- The tool is developed by AI Copilot and can offer more than 1000 prompt templates.
- It can manage your social media posts into different categories such as promotional, blog, evergreen, etc.
- The tool can detect engagement rates, growth, reach, and many more.
Pricing
- Bootstrap Tier: $29 per month.
- Accelerate Tier: $49 each month.
- Pro Tier: $99 each month.
URL: https://socialbee.com
8. Later
Another prominent SMO facility we can suggest for managing your social media and website posts is Later. You can also call this tool Planoly. Moreover, you can mainly refer to it as a visual-first social media planner.
This tool mainly operates by improving and managing your content scheduling across different platforms such as Pinterest, LinkedIn, Facebook, Instagram, and many more.
Key Features
- The tool offers an intuitive drag-and-drop calendar option.
- There is unlimited media storage facility that has notes, tagging, and reusable content facilities.
- The tool provides users with hashtag facilities for recommendations, grid layouts, feed previews, etc.
Pricing
- Starter Pack: $16.67 per month.
- Growth Pack: $33.33 each month.
- Scale Pack: $73.33 each month.
URL: https://later.com
9. Zoho Social
Many SMO tools are highly popular among many users, and one of those SMO tools is Zoho Social. At surface, it is like most social media management facilities you can come across and get several beneficial features.
If we talk about the core features of this SMO tool, you will get many varieties. For example, you can refer to planning, scheduling, publishing, monitoring, and analysing social media content across many platforms.
Key Features
- It can observe many factors such as keywords, comments, and brand mentions concurrently.
- There are many detailed analytics such as click sources, engagement metrics, impressions, reach, and many more.
- You will also get many collaborative features like internal comments, role-driven permissions, draft approvals, etc.
Pricing
- Standard Tier: $15 per month.
- Professional Tier: $40 each month.
- Premium Tier: $65 each month.
- Agency and Agency Plus Tier: $230 to 330 every month.
URL: https://www.zoho.com
10. Publer
There are many SMO tools you can find online, and only a few options are accessible and prominent for handling your social media platforms. And one such tool Pu,bler,offersr us various beneficial functions that can help them manage social media profiles efficiently.
The SMO tool is ideal for many individuals. For example, you can refer to content creators, marketers, small organizations, and many more.
Key Features
- It supports posting automation features for Instagram and Facebook groups.
- The tool can generate instant prompts, hashtags, captions, and many more.
- It can maintain assets by folders and tags, and supports many platform integrations.
Pricing
- Professional Tier: $12 to $15 per month.
- Business Tier: $21 to $28 each month.
- Enterprise: Custom pricing.
URL: https://publer.com
11. Hootsuite
At the concluding position of our list for SMO tools, we can suggest the Hootsuite Social Media Optimization tool. Moreover, it provides various social media management facilities such as engaging, scheduling, monitoring, and analysing social media posts.
You can mainly refer to it as an efficient and enterprise-grade facility that has been globally active since 2008 and is ideal for enterprise groups, individuals, etc.
Key Features
- It provides users with Bulk Composer and a drag-and-drop content calendar.
- The tool can track brand reference, competitors, keywords, and industry communications.
- The tool features OwlyWriter AI for content captions, hashtags, ideation, etc.
Pricing
- Standard Tier: $22.17 per month.
- Advanced Tier: $87.28 each month.
- Enterprise: Custom pricing.
URL: https://www.hootsuite.com
Best All-in-One Social Media Apps for SMO
A. Tailwind
At the top of our list for all-in-one social media apps for SMP, we will recommend the Tailwind application. This facility is mainly ideal for platforms like Instagram and Pinterest. There are various benefits that you can get from this app, such as AI-driven tools for designing, content recycling automation, smart scheduling, and many more.
Key Features
- The app implements algorithm-driven suggestions for recommending optimal publishing times.
- The app can upload Instagram and Pinterest posts in bulk.
- There are built-in AI-driven templates for Instagram and Pinterest.
Pricing
- Hobby Tier: $29 per month.
- Enterprise Tier: $99 each month.
URL: https://tailwindcss.com
B. Sendible
At the second position of our list for the best all-in-one social media apps, you can refer to the Sendible app. The application is mainly favorable among agencies and groups that manage several customer profiles. Nonetheless, it also allows you for content, analytics, scheduling, etc.
Key Features
- It can social media sharing by Google Alerts and RSS feeds.
- The collaboration feature offers post comments, teammate tagging, workflow approval, etc.
- There is a detailed dashboard with post reach and engagement metrics.
Pricing
- Creator Subscription: $29 each month.
- Traction Subscription: $89 each month.
- White Label Subscription: $180 per month.
- White+ Subscription: $750 every month.
URL: https://www.sendible.com
C. Zoho Social
A repeated mention for our list for an all-in-one social media app list, we can recommend the Zoho Social application. The application is ideal for many people. For instance, you can refer to agencies, groups, businesses, etc. Also, with this app, you can schedule, monitor, engage, analyse, and publish posts across various social media platforms.
Key Features
- It can observe trigger responses, brand interaction live streams, trending communications, and many more.
- The collaborative facilities provide permissions, roles, and threaded discussions.
- It can detect brand keywords, mentions, comments, DMs, etc.
Pricing
- Standard Tier: $15 per month.
- Professional Tier: $40 each month.
- Premium Tier: $65 each month.
- Agency and Agency Plus Tier: $230 to 330 every month.
URL: https://www.zoho.com
D. SocialPilot
At the fourth position, we can suggest SocialPilot as one of the best social media apps for Social Media Optimization. There are also many facilities you can enjoy from this application, such as content development, inbox management, modern analytics, etc.
Key Features
- The app supports post scheduling across different networks such as Instagram, Facebook, LinkedIn, etc.
- It can schedule more than 500 posts in a group.
- With its AI features, it can create platform-driven captions, post ideas, and hashtags.
Pricing
- Professional Tier: $30 each month.
- Small Team Tier: $50 per month.
- Agency Tier: $100 each month.
- Ultimate and Agency+ Tier: $170 per month.
URL: https://www.socialpilot.co
E. Plannable
Another suggestion we can mention as one of the most prominent apps for social media management is Plannable. Nonetheless, the application mainly excels in its collaborative facilities, which offer visual collaboration, customer appraisals, group workflows, and many more.
Key Features
- It can preview posts precisely as they showcase themselves on platforms.
- The app can move your posts among many data slots efficiently.
- It can organize your posts through campaigns and workspaces.
Pricing
- Basic Tier: $39 each month.
- Pro Tier: $59 per month.
- Enterprise: Custom pricing.
URL: https://planable.io
F. Sprout Social
Another efficient reference we can mention regarding one of the best SMO apps on the internet is Sprout Social. This application is mainly ideal among various users for its advanced features. Nonetheless, it has various integration features that allow you to schedule, publish, and engage on social media platforms.
Key Features
- It provides detailed insights into content performance, engagement, and demographics.
- It offers saved replies, filtering, tagging, focused responses, and many more.
- The application has a cross-channel scheduling feature with an intuitive content scheduler.
Pricing
- Standard Tier: $199 each year.
- Professional Tier: $299 per year.
- Advanced Tier: $399 per annum.
URL: https://sproutsocial.com
G. NapoleonCat
At the end of our suggestion, we can recommend the NepoleoCat application for Social Media Optimization. You can mainly refer to it as an AI-driven social media management facility for businesses, agencies, and groups that handle several profiles. Also, the facility excels in inbox management, content publishing, and automated moderation.
Key Features
- The application can manage all your DMs, mentions, and comments on various platforms.
- It has several supports such as UTM tagging for GA, network-specific formatting, etc.
- It provides modern social analytics, which includes demographics, sentiment, competitor benchmarking, etc.
Pricing
- Standard Tier: $21 to 27 per month.
- Pro Tier: $42 to $55 each month.
- Enterprise: Custom pricing.
URL: https://napoleoncat.com
How to Choose The Right SMO Tool for Your Needs?
If you want to choose an ideal SMO tool for addressing your requirements, you mainly have to ensure the following points, such as:
- Defining your social media objectives.
- Knowing what features you require the most.
- Matching the tool for your group size.
- Evaluating support and ease of use.
- Reviewing Scalability and pricing.
- Testing before you purchase.
In Conclusion
SMO tools are a great way for social media profile management, as they can provide us with various benefits in our posts that we normally convey to our targeted audience. Nonetheless, over-reliance on these tools may also not seem beneficial in every way. For instance, we can still notice a few inconsistencies with these tools.
Moreover, these inconsistencies can often result in making our tools less relevant to our audience. Also, these tools can over-optimize our content, which may not be a good solution to our social media approach. Also, you have to mind that several search engines have restricted AI implementations in our posts and may even downgrade them.
FAQs
What are some free social media scheduling tools you can use?
Some of the free choices for scheduling social media are Sendible, Buffer, Sprout Social, and many more.
Do you have to pay for using a social listening tool?
There are both free and paid options for using a social listening tool, and some of the free options are Google Alerts, TweetDeck, etc.
Can operate Social Media Optimization without any cost?
Yes, it is possible to operate with SMO (Social Media Optimization) without any cost through several tools such as Hubspot, Buffer, Freely, and Canva.
How do you define the 5-5-5 rule on social media?
The 5-5-5 rule on social media mainly indicates five platforms, five daily actions, and five minutes for each platform.
