Backlink Analysis Tools are essential for understanding your website’s link health. When it comes to creating a solid online presence, knowing your backlink profile is important. It’s not so much about people linking to your site; it’s about people linking to your site with good quality and relevance. Luckily, there are lots of backlink analysis tools to make this as easy as can be.
Whether you are an experienced SEO expert or website owner, these tools provide useful information about your link profile. From finding good links to locating areas for optimization, they give you the information you need to make informed decisions.
In this blog, we will walk you through the efficient utilization of the 10 best backlink analysis tools. We will provide you with step-by-step tutorials, tips for interpreting data, and functions that will lead you to great link-building opportunities.
We will also guide you in picking the best tool by contrasting its features, merits, and useability. Providing real-world guidance, this weblog hopes to be a complete backlink analysis learning guide for SEO optimization
What Are Backlinks and Why Are They Important?
A backlink is a link from another website to your website. Backlinks are votes for your site in the eyes of search engines. The more links you have, the better your site will rank in search engines.
All backlinks are not equal, however. The strongest backlinks come from large, reputable sites. Conversely, links from spam sites or sites suspected of spam are actively detrimental to your site.
Once the WordPress SEO plugins, such as All in One SEO or Yoast has been installed and optimal practices followed, the next consideration is to work out your backlink strategy. Using Backlink Analysis Tools can help monitor and improve your link profile effectively.
There are many methods of acquiring backlinks to your website, but the procedure always begins with employing a backlink checker to verify existing backlinks for your website and your competitors.
How We Test & Review Backlink Checker Tools
We’ve selected these backlink checker tools with the following considerations in mind:
We tested and used each plugin: We utilize a number of tools to audit our backlinks on WPBeginner. We also tested other widely used tools since your backlink requirements might be different from ours.
Alternative applications: Not all tools are suitable for all applications. That is why we have included tools that are suitable for other requirements, including more advanced SEO and link research tools, niche backlink tools, and WordPress plugins.
We looked at customer feedback: We also look at user opinions and satisfaction levels of actual users to confirm that the tools we are recommending are genuine. These Backlink Analysis Tools ensure you get reliable and accurate insights for your SEO strategy.
Ease of use: As backlink checkers tend to generate long lists of links, we focused on user-friendly programs with intuitive interfaces.
List of 10 Best Backlink Analysis Tools
1. Semrush
Semrush is our first choice for a backlink checker. It’s also one of the most powerful keyword research tools available and has numerous advanced tools for examining backlinks.
Semrush is one of the SEO tools we utilize in our company to monitor our backlinks, identify low-quality backlinks, and more. You can find out about our experiences with and testing of the tool in our in-depth Semrush review.
To access the backlink functionality, log in to Semrush and go to ‘Backlink Analytics,’ then enter the name of the domain you wish to research. You’ll then have loads of information on the domain and its backlinks. These Backlink Analysis Tools make tracking and evaluating backlinks simple and effective.
You can utilize Semrush to audit your site’s links, which would be able to identify any problems, like bad links. Semrush indeed simplifies that for you by allowing you to view how many links the page that links to you has in total. Should the page have hundreds of links, then that signals that it is a spam site.
When it comes to backlinks from competitors, you can utilize Semrush to find out which authoritative sites are linking to them, what keywords they are ranking for, and so much more. This can provide you with an entire list of sites to target for your own backlinking. Backlink Analysis Tools help you uncover these opportunities efficiently.
Key features:
- Extensive Backlink Database
- Backlink Analytics
- Link Building Tool
- Backlink Audit
- Bulk Analysis
- Backlink Types
- Anchor Text Analysis
- Referring Domains
- Indexed Pages
- Backlink Gap Tool
- Integration Capabilities
- Recrawl Functionality
- Export Options
- External List Uploads
Pricing:
- Pro Plan: $129.95/month for individuals.
- Guru Plan: $249.95/month for growing businesses.
- Business Plan: $499.95/month for enterprises.
2. SE Ranking
Getting comprehensive and accurate backlink analysis without stressing your brain about intricate data visualization, SE Ranking is the perfect solution. These Backlink Analysis Tools simplify tracking and understanding your backlinks.
This utility will provide you with all the data necessary to assess the health of the backlink profile of any website in a convenient and easy-to-use format. It helps you to understand the value behind each referring domain and backlink, so your SEO efforts become more productive by deciding on quality links and link building possibilities.
SE Ranking’s Backlink Checker helps you to:
- Find valuable links and referring domains and analyze their URL or website.
- Examine important metrics and apply them as filters to sift through backlinks, referring domains, and anchor texts.
- Inspect anchor texts, determine the most common ones, and examine keywords utilized.
- Catch the best linking pages on the examined website.
And much more.
Besides, you can easily add discovered backlinks to your project in SE Ranking to track their status weekly with the assistance of their Backlink Monitoring Tool.
SE Ranking boasts one of the fastest-growing databases with:
- 3T backlinks indexed
- 262M domains indexed
- 7B pages crawled per day
This guarantees that the tool provides accurate and recent data.
With such extensive features, a friendly interface, and precise data, SE Ranking’s Backlink Checker undoubtedly leads the way in the competitive market of SEO tools. Backlink Analysis Tools like this make monitoring and improving your link profile effortless.
Key features:
- Comprehensive Backlink Data
- Track Link Dynamics
- Page Insights
- Detect Issues (Toxic and Broken Backlinks)
- User-Friendly Visualization
- Customizable Dashboards
- Data Export Options
- Backlink Monitoring
- Accurate Metrics and Fast-Growing Database
Pricing:
- Essential Plan: $55/month
- Pro Plan: $109/month
- Business Plan: $239/month
- Bonus: Free migration from your previous platform and a 20% discount on annual billing plans.
3. Google Search Console
Google Search Console (GSC) is a great free backlink analysis tool, and its “Links” reports are a great source of information about a website’s linking profile. The tool is free, so it is an affordable choice for webmasters and digital marketers who want to keep an eye on their backlink profile.
The “Links” page is split into four sections:
“Top linked pages” (external)
“Top linking sites” (external)
“Top linking text” (external)
“Top linked pages” (internal)
Google Search Console is by Google itself. And if you wish to rank on Google’s first page, this information is certainly useful. It provides you with a glimpse of how much value Google perceives your site to have in terms of backlinks and your overall backlink profile.
In addition, Google Search Console is easily integrated with other Google tools, including Google Analytics and Google Ads. It enables one to better know how your site performs and to make data-informed decisions on your SEO campaigns and marketing strategy. Backlink Analysis Tools can complement this data to give a complete view of your site’s link profile.
The good news is that Google Search Console is a free resource. That implies even small enterprises or those who don’t have extensive resources can enjoy the data coming from the tool, such as backlink reporting and link building potential.
Key features:
- Top Linked Pages (External)
- Top Linking Sites
- Top Linking Text
- Top Linked Pages (Internal)
- Integration with Google Tools
Pricing: Free
4. Serpstat
Serpstat provides a simple-to-use dashboard for the most significant metrics like SDR, Referring Domains, Follow/Nofollow links, etc. With these data, a user can have a clear view of their website’s link profile. Backlink Analysis Tools like Serpstat make understanding and managing backlinks straightforward.
One significant aspect of the backlink analysis using Serpstat is the identification of toxic backlinks that could be damaging to your search engine positions. The software allows you to identify such toxic backlinks and take action accordingly to protect yourself from Google penalties by having a cleaner link profile.
Secondly, Serpstat assists in identifying quality backlinks for you by examining all anchor texts pointing to your website, thus allowing diversification of the anchor text profile for successful link building. The users can also compare their domain with a maximum of three competitors to identify trusted link-referring domains and new link-building opportunities that improve the SEO campaigns.
The reports contain lost and new backlinks, backlink types, SDR distribution, and anchor top backlinks. Those having a high number of backlinks are backed by a TLD map referring domains by location and by top-level domain zones in Serpstat. These Backlink Analysis Tools help you track and analyze your backlinks efficiently.
Key features:
- User-Friendly Dashboard
- Serpstat Domain Rank (SDR)
- Referring Domains
- Follow/Nofollow Links
- Identify Low-Quality Backlinks
- Good Backlink Detection
- Anchor Text Analysis
- Competitor Analysis
- Detailed Backlink Reports
- TLD Map
Pricing:
- Individual: $59/month
- Team: $119/month
- Agency: $479/month
5. Moz Link Explorer
With over 40 trillion links in its database, Link Explorer provides accurate and detailed data on backlinks, anchor text, and linking domains. Backlink Analysis Tools like this help you gain a comprehensive view of your website’s link profile.
Simply input the URL of the page or website you want to examine, and Link Explorer will provide you with a comprehensive report of its backlink profile, including its Domain Authority (DA) and Page Authority (PA) scores.
One of the Moz Link Explorer’s best features is the Link Intersect tool. The tool enables you to see which sites link to your competitors but not your site. Using this information, you can utilize it to source link-building opportunities and beat your competitors in your SEO campaign. Backlink Analysis Tools like Moz Link Explorer make discovering these opportunities easier and more effective.
And, of course, you are able to view what content and high pages outrank others and even find and fix broken links to a website, further enhancing your backlink profile and maintaining quality backlinks. Backlink Analysis Tools help you identify and repair broken links while keeping your link profile strong.
Key features:
- Comprehensive Backlink Data
- Detailed Backlink Profile Report
- Link Intersect Feature
- Analyze Content Performance
- Spam Score Tab
- Compare Link Profiles
- Monitor Link Growth
- Track Metrics
Pricing:
- Standard Plan: $99/month
- Medium Plan: $179/month
- Large Plan: $299/month
- Premium Plan: $599/month
6. Linkody
Through this backlink research tool, you can monitor the spread of your backlinks and verify other associated metrics such as Domain Authority, spam score, IP, and country. Backlink Analysis Tools make tracking these metrics simple and actionable. A quick look will give you the general health picture of your backlink profile and help you know where there is scope for improvement in your SEO campaigns.
One of the most notable aspects of Linkody is that it provides a simple way to spot possibly damaging backlinks with metrics such as spam score instantly. Backlink Analysis Tools like Linkody make identifying harmful links effortless. It is a good feature to ensure that you receive only quality backlinks in your profile.
What’s more, Linkody also emails you reports if there are changes in your link status. The best part is that this backlink analysis tool can even email you when your SEO competitors acquire a new link, so that you can keep up with the game in your link building strategies.
Key Features:
- Analyze backlink distribution across important metrics like DA, Spam Score, IP, and country.
- Generate full reports on backlink anchor text and keywords for deeper analysis.
- Compare your backlink profile with your competitors to identify areas for improvement.
- Identify potentially harmful backlinks and create a disavow file to upload to Google.
- Categorize backlinks with custom tags
- Import backlinks from other sources in the CSV format
- Export backlink data to CSV or PDF files
Pricing
- 30-day free trial available
- Webmaster Plan: $14.90/month
- Advanced Plan: $24.90/month
- Pro Plan: $49.90/month
- Agency Plan: $99.90/month
- Agency XL Plan: $153.90/month
7. Ubersuggest
Ubersuggest has developed from a basic keyword research tool into an extensive SEO suite, presenting users with all sorts of options for analyzing web performance, keyword research, competition analysis, backlink analysis tools, and opportunities for link-building.
The Backlink Analysis Tool of Ubersuggest is most helpful in realizing lost link chances by displaying on which sites there are links that point to your competitors but fail to do the same for your website.
With this, you’re able to prioritize these niches for your link building, as well as expand your search ranks. The app also allows you to find authoritative backlinks since it identifies those domains pointing at several competitors and quantifies their Domain Authority (DA).
It is crucial where you prioritize efforts for outreach purposes so that the link profile includes only the highest quality links. Backlink Analysis Tools can guide you in focusing on the most valuable link-building opportunities.
Key Features :
- Backlink monitoring to track the links pointing to your website and your competitors
- Domain-level opportunities to identify domains that link to multiple competitors
- Specific page analysis to find pages linking to your competitors and not to you
- Domain Authority (DA) checker to quickly assess the quality of potential backlinks
- Identify on-page SEO issues and opportunities for improvement
Pricing
- Individual Plan: $12/month
- Business Plan: $20/month
- Enterprise Plan: $40/month
8. Majestic SEO
Majestic SEO’s backlink checker was also one of the original standalone SEO tools to track backlinks. Majestic employs a proprietary Flow Metric™ to measure the quality of backlinks. It also has Citation Flow and Trust Flow. Backlink Analysis Tools like Majestic make evaluating link quality simpler and more accurate.
They are URL-based and graph-based metrics, giving more detailed information than other checkers. Backlink Analysis Tools use these metrics to provide deeper insights into your website’s link profile.
While it is not available with all the facilities of the Site Explorer, it does provide the following information:
Citation Flow
Trust Flow
Follow/No Follow counts,
Language analysis,
Backlink history
Anchor texts top
You can use the Site Explorer if you require more detailed backlink information. It provides page and domain data, as well as other layers of data such as link context, topical links, and filter results by proximate backlinks. Backlink Analysis Tools like Site Explorer help you gain deeper insights into your backlink profile.
With the paid plan, you get access to their Bulk Backlink Checker as well. Backlink Analysis Tools like this make large-scale backlink audits quick and easy. It will enable you to scan a maximum of 400 URLs at a time using the paste feature. With the file upload feature, you even get to scan a maximum of 1,000,000 URLs at a time.
Key features:
- Compare the strength and stability of domains using Trust Flow and Citation Flow with the Flow Metric History.
- Identify content with a large volume of links by checking high Trust Flow.
- Find the sources of backlinks to a particular domain or URL with Referring IPs, Domains, and Subnets.
- Discover links close to your website or competitors with Link Context.
- Analyze key metrics for up to one million domains or URLs with the Majestic Bulk Backlink Checker and get the results in a CSV file.
Pricing:
- Lite Plan: $49.99/month
- Advanced Plan: $99.99/month
- Pro Plan: $399.99/month
9. Ahrefs
Ahrefs is one of the greatest backlink checkers available with an incredibly in-depth backlink index that has real-time updates. There are over 30 trillion internal and external backlinks, offering more detailed data about each one and the possibility of tracing a website’s backlink growth through graphs. Backlink Analysis Tools like Ahrefs help you monitor and optimize your link profile effectively.
This is complemented by a feature that most tools lack: Ahrefs’ organic traffic projection for every referring domain and linking page. It also provides metrics like Domain Rating, followed referring domains, and links to target. Backlink Analysis Tools like Ahrefs make it easier to identify valuable link-building opportunities.
The Ahrefs tool does provide strong filters that can identify 404 “not found” pages to qualify the opportunities for broken link-building campaigns. Backlink Analysis Tools like Ahrefs simplify identifying and managing these opportunities. Suspect backlinks can also be included in a disavow file to upload into Google’s Disavow Tool. Data can be made easily exportable into CSV or PDF for report and additional analysis purposes.
Key Features :
- View page and domain-level metrics, including the total number of referring domains, Domain Rating, total backlinks, and Ahrefs Rank (AR)
- Identify pages linking to your site in the Backlinks report, with powerful filters for URL Rating, link type, domain rating, and more
- Identify all linking domains and check their SEO metrics
- Find pages that get your competitors the most links
- Identify anchor text that your competitors use for backlinks
Pricing
- Lite Plan: $129/month
- Standard Plan: $249/month
- Advanced Plan: $449/month
Read: Top 10 Ahrefs Alternatives for SEO Success in 2025
10. GrowthBar
GrowthBar is a complete SEO tool that provides a range of features, such as backlink analysis, keyword research, and competitor analysis. Backlink Analysis Tools like GrowthBar help you monitor and improve your website’s link profile efficiently.
Even though GrowthBar is mostly advertised as a content writing tool, it also has strong competitor analysis functionality.
Using a simple search, you can determine the total organic traffic, number of backlinks, Domain Authority (DA), and other critical information for any domain. Backlink Analysis Tools make it easy to gather and interpret this data for SEO success.
If you produce SEO copy and also enjoy doing simple backlink research, then this tool is for you. Although it doesn’t offer much in-depth backlink information, I’ve included it on this list because it’s incredibly simple to use and useful for backlink profile information.
Furthermore, it’s a browser extension that integrates perfectly well with Google Chrome. What that implies is that you can access backlink information quickly and easily while surfing the web, making it an easy tool to have at your disposal for long-term SEO campaigns and link building operations. Backlink Analysis Tools like this streamline your link research and monitoring efforts.
Key Features :
- Detailed data on a website’s backlink profile including the number of backlinks, referring domains, and top anchor texts.
- Insights into the types of content that attract links via the top pages that are linking to a particular website.
- Competitor backlink analysis for a deeper understanding of the competition’s backlink profile and potential link-building opportunities.
- Quality analysis for each link to help identify high-quality backlink opportunities.
- Easy identification of the domain authority of websites that link to you or your competitors.
Pricing
- Standard Plan: $36 per month
- Pro Plan: $74.25 per month
- Agency Plan: $149.25 per month
Conclusion
In summary, in any successful SEO campaign, backlink analysis mastery is called for. In this article, you have discovered how backlink analysis tools like Semrush and Ahrefs, Google Search Console and even others, can be used to get worthwhile information about your site’s backlink profile, determine areas to improve, and discover areas for improvement in pursuing improved online ranking. This will enable you to make better decisions to fortify the backlink strategy and secure rankings.
For more strategies on improving SEO with backlinks, check out this guide from Moz on Link Building.
FAQs
1. What are the most important metrics I should track regarding backlinks?
Domain Authority (DA), Page Authority (PA), Trust Flow, Citation Flow, spam score, anchor text proportion, and link type (dofollow/nofollow) are metrics that need to be tracked to assess quality, relevance, and impact from backlinks. Backlink Analysis Tools help track these metrics efficiently to improve your SEO strategy.
2. How often should I check backlinks?
Regular checks, if possible monthly, help keep a check on your backlink profile and identify unanticipated changes. For ongoing link building or rank drops in searches, weekly scrutiny is recommended. Google Search Console and Ahrefs are instances of tools which provide alerts for significant changes. Backlink Analysis Tools can automate monitoring and notify you of important backlink updates.
3. Is it possible to use free tools for backlink analysis efficiently?
Free sources like Google Search Console, Ubersuggest, and Moz’s Link Explorer provide a minimum level of understanding of backlinks, DA, and backlinks. For advanced analysis and functionality, use paid tools. Free tools are good to start with, but paid tools are more complete. Backlink Analysis Tools, whether free or paid, help you understand and optimize your link profile effectively.
4. What are the most common mistakes in backlink analysis?
Don’t solely depend on DA without checking for the quality of links, excluding the relevance of links, or neglecting toxic backlinks. Link types might also be misconstrued, and this will result in ineffective link-building plans. Always confirm the context and quality of backlinks before taking action on them. Backlink Analysis Tools can help verify link quality and relevance to ensure effective SEO strategies.
5. How do I know if a backlink is high quality?
A good backlink is from a popular authority website in your industry or niche. It needs to be about your content and must have well DA and PA scores. Find backlinks on.edu,.gov, or leading industry websites. Majestic Trust Flow and Citation Flow scores may also be studied to determine the quality of the backlink. Backlink Analysis Tools can help identify high-quality backlinks and assess their value for your site.