Finding high-quality B2B leads can be a challenge, especially when you want to scale quickly. You may face difficulty identifying decision-makers or end up draining your team’s time and energy chasing cold leads.
Thankfully, lead generation tools streamline this process, removing guesswork from B2B outreach. Instantly stands as one of the strongest solutions in this space by giving you direct access to a massive database of verified B2B leads and automation.
Starting with Instantly, this article will break down seven top lead generation platforms for scaling B2B outreach. Whether you’re a lean startup or a growing agency, you’ll discover the best tools to simplify and scale your outreach without burning out your team.
Comparison of the Top 7 B2B Lead Generation Platforms
| Tool | Top Features | Starting Price |
| Instantly | Supersearch, Automated Outreach | $42.3/month |
| Apollo | Email & Phone Database | $49/month |
| Clay | No-Code Automation | $134/month |
| Cognism | GDPR-compliant data | Custom pricing |
| Leadfeeder | Website Visitor ID | $108.22/month |
| Snov.io | Email Finder | $29.25/month |
| Kaspr | LinkedIn Lead Capture | $52.72/month |
List of Top 7 Lead Generation Platforms for Scaling B2B Outreach
1. Instantly
Instantly is a full-stack lead generation engine built for B2B teams who want to scale fast. With access to over 450 million verified leads and built-in campaign automation, Instantly turns your outreach from a guessing game into a predictable pipeline.
It’s especially powerful when paired with Supersearch, a prospecting tool that helps you find and filter decision-makers with laser precision. No spreadsheets, no scraping, just clean data ready to convert. Pricing with Supersearch starts from $42.3/month, depending on lead volume.
Key Features of Instantly
- Verified B2B Lead Database: Instantly gives you access to its vast database of over 450 million B2B contacts across various industries.
- Supersearch Lead Discovery: With advanced filtering, you can zero in on companies based on job title, location, tech stack, industry, revenue, team size, and more.
- Automated Email Outreach: Instantly automates your email campaigns, allowing you to save time.
- Hyper-Targeted Filters: Instantly lets you target and reach only businesses that resonate with your brand message and are more likely to convert.
- AI-Powered CRM: Instantly’s AI personalizes outreach for each prospect and automates follow-ups.
2. Apollo.io
Apollo is a lead database and sales engagement platform rolled into one. It gives you access to verified contacts and sequences to help manage your entire outbound process from one dashboard. Pricing starts with a free plan, with paid tiers beginning at $49/month.
Pros of Apollo
- Apollo gives users access to over 210 million verified contacts with detailed filters for job title, industry, and location.
- It includes built-in sequencing tools that enable teams to handle prospecting and outreach from a single dashboard.
Cons of Apollo
- Some users report occasional lags and performance issues when running multiple tasks at once.
- Advanced functionality is locked behind higher-priced plans.
3. Clay
Clay is a no-code lead enrichment and workflow management tool that pulls in data from hundreds of APIs. It’s highly customizable and perfect for building unique prospecting workflows. Plans start at $134/month, making it better suited for growth teams and advanced users with technical know-how.
Pros of Clay
- It gives teams flexibility by connecting to hundreds of APIs for enrichment and automation.
- It’s great for teams looking to enrich and score leads using flexible automations.
Cons of Clay
- It has a steep learning curve and requires thoughtful setup to get value.
- The pricing makes it less accessible for small teams or startups.
4. Cognism
Cognism specializes in GDPR-compliant B2B data with global reach. It’s especially useful for revenue teams that prioritize clean, compliant, and enterprise-grade contact data. The pricing is custom, but it’s typically geared toward mid-market and enterprise-level teams.
Pros of Cognism
- Cognism delivers GDPR-compliant contact data, making it ideal for regulated markets like the EU.
- It includes intent data and mobile-verified numbers, which are useful for high-ticket B2B outreach.
Cons of Cognism
- Pricing is enterprise-focused and may be too steep for smaller businesses or startups.
- Features may be overkill for teams that don’t need global or compliance-focused outreach.
5. Leadfeeder
Leadfeeder helps you identify anonymous companies visiting your website and turns them into actionable sales leads. If you’re already driving traffic but unsure who’s lurking behind the scenes, this tool is your go-to. Pricing starts at $108.22/month.
Pros of Leadfeeder
- It identifies companies visiting your site, which helps convert traffic into leads.
- It integrates easily with CRMs so sales teams can act on insights quickly.
Cons of Leadfeeder
- It only identifies company-level visitors, not individual contacts.
- It only works if you’re already generating website traffic, limiting cold outreach potential.
6. Snov.io
Snov.io is a budget-friendly option for finding leads and sending cold emails. While not as robust as Instantly, it offers decent features for small teams or beginners, including email finders, drip campaigns, and limited CRM functionality. Pricing starts at $29/month with scalable credits for email finding and outreach.
Pros of Snov.io
- Snov.io combines lead finding, email verification, and outreach into one affordable tool for small teams.
- Its email warming and drip campaign tools help improve deliverability and engagement.
Cons of Snov.io
- Advanced features can feel clunky and require a learning curve for new users.
- The email campaign editor is fairly limited compared to more robust outreach tools.
7. Kaspr
Kaspr is a browser-based tool for LinkedIn lead generation. With just one click, you can extract emails and phone numbers from LinkedIn profiles. It’s fast, lightweight, and beginner-friendly. Plans start at $52.72/month, with options to scale up based on credit usage.
Pros of Kaspr
- Kaspr pulls emails and phone numbers directly from LinkedIn profiles with one click.
- It’s fast, browser-based, and easy for Sales Development Representatives (SDRs) doing manual prospecting.
Cons of Kaspr
- It depends heavily on LinkedIn and could face limits if LinkedIn updates its policies.
- Free plans are limited, and lead credits can run out quickly on lower-tier plans.
The Right Tool Means More Leads, Less Guesswork
Manual prospecting can tank your sales productivity fast. From chasing unverified leads to wasting hours copying emails into spreadsheets, the process just isn’t built to scale. However, the right B2B lead generation platform changes that.
Stop wasting time on manual prospecting. Try Instantly Supersearch today to get verified B2B leads in seconds and launch high-converting outreach.