Are you wondering How to start the Meesho franchise? During the past decade the Indian e-commerce market experienced rapid expansion that expects it will reach $200 billion in value during 2026.
The research shows that online shoppers in India will exceed 150 million in 2024 demonstrating more than triple the 2027 figure of 40 million. Commercial commerce’s popularity sparked both a new shopping model and urgent requirements for quick and effective delivery arrangements.
Business-to-business services and household consumer products along with electronics dominate the online shopping market in countries where usage of the internet exceeds 60% and smartphone penetration keeps growing in Tier 2 and Tier 3 cities. Meesho and similar companies target price-sensitive digital consumers with their product range in Indian Tier 2 and Tier 3 cities where they focus on growth.
The online platform Meesho registered more than 140 million active users during 2023 through its massive popularity growth. The Meesho Delivery Franchise represents a perfect business investment for logistics sector participation through its establishment of crucial localized delivery services at the platform’s expansion stage.
The social commerce platform Meesho launched in 2015 as an initiative by Vidit Aatrey and Sanjeev Barnwal that allows persons and small businesses to carry out direct product sales through Facebook, Instagram, and WhatsApp social media networks.
Fixing zero-commission fees enabled Meesho to break traditional e-commerce rules because it permitted vendors to list their products without facing costly commission expenses; as a result, small businesses found Meesho appealing. The successful business model at Meesho enabled its expansion as a company.
The company achieved 100 million monthly deals by 2022 after introducing fashion and home essentials to its product line which supported its market expansion. The growing customer base of Meesho made the company recognize that logistics and last-mile delivery had become fundamental to its success.
The Meesho Delivery Franchise model enables entrepreneurs to collaborate with the brand through delivery franchise opportunities while taking advantage of increasing logistics market needs to generate profit. Among the Best Franchises in India, Meesho’s franchise program stands out as it seeks to create a lasting delivery network which will reach a massive market sector that lacks proper delivery services.
About The Brand: Meesho
The India-based e-retailer Meesho delivery franchise was established in 2015 under founding directors Vidit Aatrey and Sanjeev Barnwal to serve businesses, resellers, and independent entrepreneurs.
Meesho functions in a competitive environment containing over 140 million active users in 2023 and received major investments from global venture capital companies SoftBank, Sequoia Capital and Facebook.
Meesho recorded a Gross Merchandise Value of $1.2 billion in 2022 as the company gained ground within the Indian e-commerce market. Through its zero-commission selling method Meesho enables small-scale business owners to maintain maximum revenue potential which becomes a distinctive selling point.
Social commerce at Meesho demonstrates its success by enabling sellers to use WhatsApp, Instagram and Facebook for product marketing purposes to reach unraveled Indian entrepreneurs who have limited business resources yet have digital connectivity.
Brand USP (Unique Selling Proposition)
Meesho attracts customers through its business model that lets sellers list products for free and conduct sales free from the fees that larger e-commerce platforms normally require. Small businesses and resellers particularly in remote areas choose Meesho because it requires no commission fees from sellers. Two million sellers joined Meesho in 2023 because these sellers emanated from underdeveloped market segments.
Through its social commerce model Meesho enables anyone to become a seller without needing large infrastructure or capital thus enabling small entrepreneurs and homemakers to join the e-commerce growth. The company has increased its regional market appeal through customized offerings that address particular needs of each individual market.
Meesho’s Revenue Model
The revenue model of Meesho exists around three main components which enable its operations.
- Commission Fees: Meesho operates without payment for listing but deducts fees from each transaction made by sellers. The commission rate depends on the type of product and amounts to between 5% and 20%.
- Logistics and Delivery Charges: As part of its complete offering Meesho obtains revenue by charging sellers fees for delivery systems that include logistics services. Through partnerships with Delhivery and BlueDart and Ecom Express the company manages delivery costs to boost its profits. Through its logistics network Meesho delivers products quickly and reaches areas that are distant from main markets.
- Advertising: Through its advertising platform Meesho permits sellers to increase product visibility on the platform through paid advertising options. Meesho allows sellers to enhance their product placement in search results and homepage banners while adding a new source of revenue for the company.
Understanding the Meesho Delivery Ecosystem
Meesho has built a robust and tech-driven delivery ecosystem to support its rapid growth across India’s diverse e-commerce landscape. Central to its operations are regional fulfillment centers and local delivery hubs, which coordinate last-mile deliveries with support from logistics partners such as BlueDart, Delhivery, and Ecom Express. These hubs enable fast and reliable service to over 26,000 postal codes, including remote and rural areas where infrastructure is traditionally weak. In fact, 80% of Meesho’s reach spans Tier 2 and Tier 3 cities, reinforcing its commitment to deep market penetration.
To maintain delivery speed—an essential factor for 83% of online shoppers, according to a PwC survey—Meesho has invested heavily in expanding its logistics network. A 30% increase in fulfillment centers in 2023 reflects the growing demand from sellers and customers. The platform’s integrated technology allows for real-time tracking, efficient inventory control, and reduced delivery errors, boosting overall customer satisfaction.
Meesho also empowers entrepreneurs through its delivery franchise model. Franchise partners are responsible for managing regional deliveries, handling returns, and addressing customer concerns. With over 500 delivery franchise partnerships already in place, Meesho plans to expand this network by another 500 locations in 2024, especially in underserved rural zones. This strategy not only reduces last-mile delivery costs but also enables scalable, localized growth—creating a win-win model for both the company and its delivery partners.
Models of Meesho Delivery Franchise
How to start a Meesho franchise is a question that comes up among all businessmen. Meesho runs franchise programs with options suited for each business location as well as investment amount and delivery capabilities.
1. Meesho Delivery Franchise
- Focus: Local last-mile delivery within a specific area.
- Role: Manage deliveries from supplier to customer, ensure timely drop-offs.
- Requirements: Vehicle, basic delivery infrastructure, manpower.
- Investment: ₹2–5 lakh
- Docs: ID proof, business registration, GST certificate.
2. Meesho Delivery Agency Franchise
- Focus: Oversee large teams and delivery operations in a broader region.
- Role: Hire, train, and manage delivery personnel; enforce quality and timeliness.
- Requirements: Office space, delivery staff, operational setup.
- Investment: ₹5–10 lakh
- Docs: ID proof, office lease, tax documents.
3. Meesho Logistics Franchise
- Focus: Warehousing and supply chain management.
- Role: Handle storage, sorting, and coordination of shipments from warehouse to delivery hubs.
- Requirements: Warehouse facility, logistics experience.
- Investment: ₹10–20 lakh
- Docs: Business license, warehouse lease.
4. Meesho Courier Franchise
- Focus: Efficient last-mile delivery service from hubs to end customers.
- Role: Operate fleet, manage staff, optimize delivery routes.
- Requirements: Vehicles, trained personnel.
- Investment: ₹5–8 lakh
- Docs: Vehicle papers, insurance, staff IDs.
5. Meesho Delivery Partner Franchise
- Focus: Individual delivery services with low startup cost.
- Role: Handle deliveries independently, typically using a personal vehicle.
- Requirements: Own vehicle, smartphone.
- Investment: ₹1–3 lakh
- Docs: ID, vehicle documents, bank details.
Benefits of Owning a Meesho Delivery Franchise
- Low Entry Barrier: The establishment of this business demands less capital than launching an independent courier service due to its entry barrier requirements.
- Steady Revenue Stream: Based on parcel delivery volume and performance metrics.
- Brand Backing: Users gain benefits from the company’s role as an associated member of India’s fastest-growing e-commerce platform.
- Training & Support: The company offers its delivery partners training as well as operational support in addition to marketing assistance.
- Recurring Demand: The continuous growth of the user base creates a steady demand for delivery services.
- Technology Integration: Meesho delivers its delivery application as well as tracking tools through its platform to provide real-time information about shipments.
- Incentives: Performance-based bonuses, return management incentives, and fuel reimbursements.
Meesho Delivery Franchise Cost: In Detail
Total Estimated Investment
Single Unit Franchise: ₹2.5 to ₹4 lakhs
- For operating in a small area (like a neighborhood or town)
- Covers setup, basic infrastructure, and limited staff
Multi-Unit Franchise: ₹5 to ₹10 lakhs
- For managing deliveries across multiple areas or zones
- Includes larger space, multiple vehicles, and more personnel
Monthly Operational Costs
Salaries: ₹30,000 – ₹1,00,000
- Depends on team size (2–10+ employees, including delivery staff & supervisors)
Fuel & Maintenance: ₹10,000 – ₹50,000
- For running and maintaining delivery vehicles (bikes, vans, etc.)
Utility Bills: ₹5,000 – ₹15,000
- Electricity, water, internet, and other operational utilities
Franchise Royalty (if applicable): 5%–10% of monthly earnings
- Paid to Meesho for using their brand, tech, and support system
Based on the franchise model and scale of operations, the starting investment for a Meesho delivery franchise generally falls between ₹5 lakh to ₹10 lakh or more. The exact amount will vary depending on the type of setup—whether it’s a small-scale partner model or a larger logistics or agency franchise. It’s important to request a detailed cost breakdown directly from Meesho during the application process to ensure clarity and transparency.
Requirements to Become a Meesho Delivery Franchise Partner
Eligibility Criteria:
- The eligibility criteria established by Meesho Delivery serve to maintain operational standardization as well as service dependability of their Franchise Partners. Here are the key criteria:
- Age & Citizenship: The eligibility requirement includes being an Indian citizen with an age above 21 years.
- Educational Background: The candidate must possess a minimum education level of 10+2 (higher secondary) education. Congruent with the position are both logistics and e-commerce sector experience and background.
- Business Experience: Additional points will be given to candidates who have worked in the courier industry along with logistics or transportation businesses.
- Financial Stability: Financially stable franchise partners need to cover INR 3–5 lakhs in capital investment based on the dimensions of their operation.
Infrastructure Requirements:
For running a successful Meesho delivery franchise you need the following facilities:
- Office Space: Minimum of 200–300 sq. ft. of office space with basic amenities like power supply, internet, and computer systems.
- Delivery Vehicles: Supply operators need between 2 to 5 delivery vehicles including two-wheelers and light commercial vehicles based on the delivery location size.
- Staffing: A delivery staff of 2–6 professionals perform based on the customer demand of each operating location.
- Storage Facility: Safe and secure storage area for short-term parcel handling.
- IT Setup: The IT setup includes desktop computers with internet connection and barcode readers together with working printers for document management and order updates.
Documentation:
Applicants must provide valid documents during the onboarding process:
- Aadhar Card & PAN Card
- GST Registration Certificate
- Bank Account Details and Canceled Cheque
- Shop & Establishment License
- Rental Agreement or Proof of Property Ownership
- Vehicle Registration Certificates (if applicable)
- Police Verification Certificate for all employees
How to Apply for a Meesho Delivery Franchise
- Visit the Official Meesho Website: Customers should visit the Meesho official website and access the ‘Partner With Us’ or ‘Franchise’ section.
- Fill the Application Form: Complete the Application Form while supplying information about personal profile together with business aspects and location specifics.
- Submit Required Documents: The application requires digital versions of mandatory documentation which must be uploaded.
- Verification & Inspection: The franchise team of Meesho will check both the delivery hub location and confirm that business documents are authentic.
- Training & Onboarding: The approved partners get training about delivery protocols alongside logistics software and customer service.
- Agreement Signing: A standard franchise agreement gets signed to define roles as well as responsibilities and revenue sharing framework and performance targets.
- Go Live: The delivery of operations starts immediately when Meesho gives pin code authorization and joins the delivery network.
Profit Potential & ROI
1. Cost Involved
- Initial Setup Cost: INR 3–5 Lakhs
- To start the delivery business for Meesho franchise cost you need to allocate funds for rental security deposits and office furniture while buying branding items and purchasing IT systems and delivery vehicles.
- Recurring Costs:
- The cost of personnel salaries ranges between INR 10000-15000 each month for delivery agents.
- Fuel & maintenance
- Utility bills and internet
- Miscellaneous operational costs
2. Revenue Streams for Franchise Partners
- Per Parcel Delivery Commission: Meesho provides delivery commissions to Parcel Delivery Commission ranging from INR 10–30 per package that depend on package distance and delivery type.
- Incentives: The delivery team receives supplementary bonuses along with performance-based bonuses in addition to monetary incentives for both on-time deliveries and low return rates.
- Reverse Logistics: As part of their operations franchisees earn money from performing product returns services and pickups that compose 10–20% of total revenue.
3. Factors Affecting Profitability
- Location & Demand: Business revenue grows proportionally with the increase of delivery volume.
- Location & Demand: The combination of urban and semi-urban areas creates higher customer order rates.
- Operational Efficiency: Well-managed teams and fuel-efficient logistics lower operational costs.
- Customer Satisfaction: Fast and secure deliveries help decrease the number of returns while resulting in better incentive qualification opportunities for customers.
4. Estimated Profit Margins and ROI
- Monthly Revenue Estimate: INR 1.5 – 3 Lakhs/month for medium-scale franchises handling 300–500 orders/day.
- Profit Margins: The profitability margins of the company span from 15% up to 25%, based on successful cost management.
- Break-even Period: The average time needed for new franchises to regain their initial investment amounts to between six and ten months if they maintain steady operations.
- Annual ROI: Could range between 30–50%, especially in high-demand areas.
Conclusion
The Meesho Delivery Franchise creates an attractive expansion opportunity for business operators to take advantage of India’s growing e-commerce delivery sector.
Meesho Delivery Franchise operates in numerous Tier 2 and Tier 3 cities through its franchise model which provides minimal entry requirements alongside strong assistance programs together with defined revenue streams. Less than 6 years until the Indian e-commerce sector surpasses $200 billion so local delivery franchises will provide essential last-mile logistics support.
Meesho’s forecasted expansion provides franchisees with the opportunity to create a lucrative venture that helps the platform fulfill its mission to educate rural communities about digital opportunities.
FAQs
What is the minimum investment required for a Meesho Delivery Franchise?
The minimum investment for Meesho Delivery Franchise starts at INR 3 Lakhs while the maximum investment reaches INR 5 Lakhs based on the selected city and operational scale.
Can I apply if I don’t have prior logistics experience?
The franchisee training and support system at Meesho provides thorough coverage to every new franchisee who joins the network.
How much can I earn monthly?
The typical revenue generated by our franchises is between INR 1.5–3 Lakhs monthly while they achieve 15–25% net profit rate.
Does Meesho provide delivery vehicles or staff?
No. New franchisees must source their transportation operations along with recruitment of personnel.
Does Meesho charge any type of franchise fee in addition to royalties?
Meesho operates without charging franchisees royalties because successful deliveries result in commission splitting between partners.
Does Meesho allow multiple pin code zone operations from their franchisees?
Franchise partners of Meesho receive multiple pin codes when both performance conditions and capacity exceed certain thresholds.
