An effective video submission strategy has evolved into a fundamental element of digital marketing, being a revolutionary factor both for businesses and content creators. Visual content is ruling in this era, and these platforms allow an unprecedentedly powerful way to attract a global audience. More than 85% of companies now have video as their leading marketing tool, which tells us that this medium is not only a trend but a necessity. The trend of using video from small companies to large enterprises to promote the brand’s vibe and generate traffic is widely established.
To illustrate, YouTube, which is the number one video submission facility, has a user base of more than 2.7 billion people, which makes it an extremely influential channel to capture potential customers. Moreover, videos are shared 1,200% more on social media compared to texts and links combined, which makes them a perfect way to disseminate your idea broadly and widely. This is why any contemporary marketing plan needs to rely on managing video submission sites well.
What Are Video Submission Sites?
Video submission sites allow people to post and share videos and promote their video content on a platform-built forum. They are large online libraries for videos that offer ways for both individuals and businesses to display their works and to engage with viewers.
Once a video is uploaded, it is physically stored on the website’s servers and can be made accessible through links, social media, or other sharing means. Generally, these platforms come complete with analytics that can help your metric and report viewership, likes, and watch time.
How They Work: Upload, Share, and Rank Your Videos
The way video submission sites work is by bringing together various functions in a simple but effective manner.
- Upload: The very first step would be to set up an account and upload your video file. A title, detailed description, and suitable tags should accompany the uploaded video. These elements, known as metadata, are vital for the ease of comprehension for platform algorithms and search engines of your video content.
- Share: Once the video goes public, you can distribute its URL through your or other online platforms, which might include your website, social media, and e-mail newsletters. The main objective of this is to extend the viral power of the video and to drive website visitors, which, in this case, would be for the video.
- Rank: The primary purpose for SEO in this case will be to have your video achieve high rankings within not only the video submission site search results, but also in significant search engines like Google. Factors like watch time, engagement (comments and shares), and the use of relevant keywords all help a video’s ranking. High-quality videos that keep viewers engaged tend to perform better.
Types of Video Submission Sites
There are no two similar video submission sites. Every platform has its unique users and goals. Rest assured that only the proper one for your content will direct you in the right way.
Global High-DA Platforms (YouTube, Vimeo, Dailymotion)
No one can overshadow these platforms in the field. For instance, YouTube is the world’s second biggest search engine and, hence, is almost indispensable in practically every video strategy. Vimeo takes the lead among creative professionals and is resorted to chiefly when smooth and crisp video playback and an ad-free experience are of concern. At the same time, Dailymotion remains a widely used alternative with a vast geographic coverage. By utilizing these platforms, it is possible to strengthen brand awareness and gain backlinks from high-authority domains.
Social Media Platforms with Video Hosting (Facebook, Instagram, LinkedIn)
To attract users to keep scrolling, these platforms implement videos. Short, engaging videos work very well on Facebook and Instagram. On the other hand, LinkedIn is the ideal place for professional content, such as webinars or company updates. In fact, these are not only sharing platforms but also excellent video submission sites and blog submission sites from which you can collect a specific targeted audience.
Professional / Business Platforms (Wistia, Vidyard)
In case your objective is lead generation along with tracking specific viewer behavior, Wistia and Vidyard will be your perfect companions. As opposed to public video submission sites, these are private hosting platforms where you can host videos that are for your website visitors. Using such video sharing platforms for SEO provides advanced analytic features that specify who is watching your videos and for how long. The sales and marketing teams will receive great assistance with this data.
Local & Regional Platforms
There are local video submission sites that are popular with the people of certain countries. For example, platforms like Youku in China or Nicovideo in Japan are highly popular in their respective regions. If you are targeting a specific country or local audience, it can be beneficial to use these regional video submission sites in addition to the global ones.
Why Submit Videos on These Sites?
One of the main reasons for submitting videos to these sites is that it saves a lot of benefits besides creating a more substantial brand presence or SEO. From SEO to engagement, the key benefits of video submission sites are as follows:
- Increased Visibility: The platforms have a vast number of users. If you don’t post your videos, you’re making your content invisible to people who might not find your website otherwise.
- Improved SEO: Video is a type of content loved by search engines such as Google. Videos are often displayed in search results, and hence, you get more room on the page. Plus, getting a backlink from a high-authority video submission site can give your website’s ranking excellent extra fuel.
- More Engagement: Videos, as compared to text, are more appealing in nature. They can depict scenes and characters and establish an emotional contact with the viewers, thereby making them return to them again and again.
- Cost-Effective Marketing: Most of the video submission sites are free. As such, it is a highly budget-friendly way of marketing your brand, especially if you are a small business.
Top High DA Video Submission Sites List
Complete Video Submission Sites List
How to Choose the Right Video Submission Site
The first step in your successful video campaign is deciding where to upload your video. To make the right choice, you have to look into a couple of significant factors:
- Audience: Target the audience you have in mind and consider what places they visit. For instance, if you are targeting a professional audience, LinkedIn might be a better choice than TikTok.
- Content Type: Not every video can be suitable for any platform. A 30-minute learning video can be perfect for YouTube, but a short, catchy clip can be more effective on Instagram.
- Analytics: Keep an eye on the analytics features on the platform. Being able to know who is watching your videos and for how long is very useful to you in adjusting your strategy.
- Cost: Most video submission sites are free, but some offer paid premium features. Check if the paid plan is compatible with your goals and worth the price.
How to Submit Videos for SEO Success
Video submission online is a piece of cake, but if you want your video to rank well, it requires a strategy and attention to detail. To achieve SEO success, one should know the platform requirements, optimize the content, and engage the audience properly. Key steps of video submission and optimization for SEO success are given here:
1. Choose Your Platform
The main point of the whole endeavor is to decide where to upload the video so that the right people see it and SEO advantages can be maximized. To do this effectively:
- Look at YouTube, Vimeo, or social media through the lens of audience and engagement.
- Learn about platform-specific SEO, such as indexing and keyword optimization.
- Make sure your video is in line with content guidelines and policies.
- Calculate the demographics of the platform’s users that match your topic.
- Find a platform that allows you to insert links or embed your videos.
2. Create an Engaging Video
A video that draws attention will have more views and will retain more viewers. Factors that make for engaging content are:
- High-quality, informative, and viewer need-oriented content production.
- Brevity of videos; less than 5 minutes is usually the most effective length.
- Using or not using captions, animations, or your own voice for clarity.
- Adding the element of storytelling to the viewer’s interest.
- Professional lighting, audio, and editing work for a stunning show.
3. Use a Catchy Title
Titles are not only crucial for attracting viewers but also for search engine optimization. Effective titles will:
- Contain a primary keyword that is naturally integrated into the title.
- Be short, clear, and give an idea of what the video is about.
- Catch attention and trigger a viewer’s curiosity without deceiving them.
- Be viewable on all devices, including mobile ones.
- Be a true reflection of the content and thus lower the chances of the visitor leaving the video quickly.
4. Write a Detailed Description
The description of the video has a significant impact on SEO. To make descriptions SEO-friendly:
- Describe the video content in at least 300 words.
- Distribute the relevant keywords naturally through the description.
- Embed a link to your website to increase traffic.
- Give more info, references, and other helpful resources.
- Have a call-to-action to garner likes, shares, and subscribers.
5. Add Relevant Tags
Tags let viewers easily find your video by showing them how it matches their search query. Here’s how to tag videos the right way:
- Choose keywords that are closely related to the video topic.
- Use not only the main keywords but also their variations and related terms.
- Add brand or channel-specific tags for familiarity.
- Do not use irrelevant tags that could hurt your SEO.
- Update your tags from time to time so they stay current with the trend or what people are searching for.
6. Create a Custom Thumbnail
Thumbnails are the first thing viewers notice, and they heavily influence click-through rates. To optimize thumbnails:
- Make a thumbnail with bright, contrasting colors that are attractive to viewers.
- The picture should show what the video is about clearly.
- Make your video stand apart among the search results or feeds that are similar to yours.
- Use the design that is in line with your brand style.
Advanced Video SEO Techniques
To gain one step ahead of your rivals, it is possible to employ an assortment of additional tricks. Here is how to maximize ranking & traffic with these pro hacks:
- Subtitles and Captions: When captions are added to your video, the accessibility to the audience broadens, including people who might have the sound off while watching your video. Besides this, search engines that are capable of reading the text in your captions also get to comprehend your content better.
- Transcripts: Posting a complete video transcript in the description area makes it easy for search engines to find your video by crawling loads of keyword-rich text.
- Cross-Platform Sharing: Once your video is uploaded to a video submission site, share it far and wide! Place the link on your social media platforms, embed it on your website, and link to it through your email newsletter.
- Regular Uploads: Following a steady upload schedule signals to the platform algorithms that you are a creative who is active. This way, you will be able to raise your overall channel ranking.
How to Track SEO, Backlinks, and Engagement from Video Sites
New content creation is not the only way for you to increase your reach. Extensively repurposing content is a very feasible approach to saving time and increasing your reach, too, especially when combined with social bookmarking sites to amplify visibility and engagement.
- Make a Video out of an Article:Pick your most-viewed blog post and create a short video summary. This is a perfect method of reusing the duplicate content on different platforms.
- Get Clips from Videos: Any lengthy webinar or product demo can be pretty much broken down into a few short clips, which can be shared on social media platforms.
- Change Image Gallery into Video: Showcase the recent event or new product with a photo slide video.
- Let Videos Drive Your Infographics: Pull the key facts, statistics, or quotes from a video source and make a visually appealing infographic of it.
- Get the Audio Content and Make Podcasts: A long video format, such as an interview or tutorial, can be turned into a podcast episode. That allows you to reach the audience who prefers the listening format and is on the go.
How to Track SEO, Backlinks, and Engagement from Video Sites
Your performance tracking is essential, as it helps you understand what works and what doesn’t. Here is how you can track them:
- Utilize Platform Analytics: The majority of video submission sites usually come with comprehensive in-built analytics. Always check them to determine how your video performs in terms of views, watch time, and audience demographics.
- See Backlinks: Get an SEO tool to check backlinks from your video descriptions to your website. This can inform you of how much of the traffic is generated by your videos and what impact they have on your website’s authority.
- Look at Engagement: Consider comments, shares, and likes of your video posts. High engagement rates indicate that the content you offer is relevant to the audience and thus helps you in forming a community.
- Follow Keyword Positions: Verify whether your videos are found for the targeted keywords in Google or any other search engine. This will let you understand if your video SEO is successful.
- Investigate Traffic Sources: Main traffic sources for your site can be found by digging into its analytics. This allows you to figure out the amount of traffic from your video submission sites, thus the actual worth of the sites.
Common Mistakes to Avoid
Not making a few common mistakes can save you a lot of time and energy. These mistakes primarily include:
- Low-Quality Videos: Do not create videos with only poor sound or video quality. People will quickly lose interest, and it can also damage your brand’s reputation.
- Keyword Stuffing: If you put too many keywords in your title or description, it can make your content look spammy and lower your ranking. Concentrate on writing that sounds natural to your audience.
- Neglecting Engagement: Don’t just put a video online and walk away. To have a loyal base and get more views, reply to comments, and be a part of your community.
- Ignoring Analytics: Without performance tracking, you won’t know which way to take next. Don’t forget to analyze your metrics often to tweak your strategy and raise the level of your content.
- Forgetting a Call-to-Action: It wouldn’t matter if the call-to-action was to go to the website, subscribe to the channel, or buy the product, but the fact remains that every video has to have a call. Not having it means that you are losing the chance of turning watchers into buyers.
Conclusion
One of the best avenues available to an individual to advance their online presence, attract visitor traffic, and develop a more powerful brand is through video submission sites. You will likely get a good haul of benefits through the matter of picking the correct platforms, producing captivating content, and utilizing effective SEO. In addition, the elimination of common errors and the regular tracking of performance are a couple of things that will ensure a long-term video success scenario.”
The platforms give you a one-on-one interaction with the entire world, presenting you with a chance of the highest quality to portray your position and attract those who are most likely to like your product. Using popular video marketing sites can amplify this effect, helping you create a stronger bond between you and the audience, who, in return, will become your brand’s customers.
FAQs
What is "video submission" in SEO?
Video submission is an off-page SEO tactic where videos are uploaded on different platforms to attract high-quality backlinks and create more online visibility.
Where are videos allowed to be submitted?
You may upload videos to worldwide platforms such as YouTube and Vimeo, social media platforms such as Facebook and Instagram, and professional sites such as Wistia.
How often should I upload videos?
Establishing and sticking to a regular timetable is the surest way to go. It can be once a week, twice a month, or whatever you can maintain. It is essential to be regular.
Can video submission sites help my website's ranking?
Yes, they definitely can. Getting backlinks from these high-authority sites will let search engines know that your website is trustworthy, and this can result in better ranking.
What kind of videos should I create for these sites?
Be sure to produce quality, informative, and catchy videos that will reflect on your audience. How-to videos and product reviews are always good options.