Launching a food business in India that guarantees high footfall, brand recognition, and a loyal customer base is a dream for many. One name that has carved a distinctive space in the Indian fast-food landscape is Wow Momo. Known for its innovative momo-based menu and rapid growth, this brand has redefined street food with a modern twist.
Initial investments typically range from ₹5 lakh to ₹20 lakh, depending on the format and city, with a modest franchise fee of ₹35,000 plus GST. Considering its average profit margins of 50%, Wow Momo presents a compelling opportunity for aspiring entrepreneurs.
In this blog, we’ll break down everything you need to know, from franchise cost and earning potential to setup types and support offered.
About Wow Momo: India’s Iconic Momo Chain
Wow! Momo was founded on August 29, 2008, by Sagar Daryani and Binod Homagai, classmates from St. Xavier’s College, Kolkata. Their goal was simple yet ambitious: to offer more than just momos, but a food experience that truly made people say “Wow!”
What began as a small venture soon grew into a brand known for its creativity. From cheese momos and sizzlers to the iconic “Moburg”, a burger filled with momos. Wow! Momo turned a humble street snack into a nationwide sensation. The journey was full of challenges, but their passion and focus on innovation kept the brand growing strong.
Building on this success, they introduced Wow! China, a new brand dedicated to reinventing India’s beloved “Chindian” cuisine. With standout dishes like Khao Suey, Honey Potato, Chinese Bhel, and rice bowls, Wow! China brings bold, fun flavors to the table.
Driven by a love for food and constant innovation, Wow! Momo continues to redefine how India enjoys fast, flavorful meals.
Franchise Model Insight (QSR Focus)
Wow! Momo operates primarily under a Quick Service Restaurant (QSR) model, designed for fast-paced environments and high customer turnover. This model aligns perfectly with the brand’s core offering, steamed and fried momos served quickly with minimal wait time. The QSR setup allows for faster service, lower space requirements, and streamlined operations, making it an attractive choice for aspiring franchisees.
These outlets thrive in:
- Malls and shopping complexes with high foot traffic
- IT parks and corporate hubs where quick meals are in demand
- Transit zones like airports, metro stations, and food courts
- College campuses and high streets with a young, fast-moving crowd
The focus on quick service not only improves order volume but also keeps operational costs manageable, offering a compelling business opportunity with a well-established Indian food brand.
Wow Momo’s Marketing Strategy
Wow Momo became popular not just because of its food but also because of smart marketing ideas that helped attract and retain customers.
- Social Media Promotion: In the early days, the brand used Facebook, Instagram, and Twitter to create awareness and share updates about new food items. This helped connect with younger customers.
- Unique Brand Look: The bright yellow color of their kiosks and outlets makes Wow Momo easy to notice in malls, metro stations, and other busy places.
- On-Ground Promotion: When the business started, the founders wore Wow Momo t-shirts and served momos directly to people in crowded places. This helped them attract attention and build a connection with customers.
- New Product Ideas: They kept introducing new types of momos, like chocolate momos and mango-filled momos, to keep customers excited and curious.
- Good Locations: Wow Momo chose busy places like shopping malls, office areas, and even set up food trucks in parks so that more people could try their food easily.
- Smart Solutions: When they could not cook smoky dishes at airports, they quickly came up with mango momos as an alternative. This shows how flexible and creative the brand is.
Wow Momo Franchise Cost: What You Need to Invest
Wow Momo provides versatile franchise opportunities in India, tailored to suit various investment levels and business ambitions. Whether you’re aiming for a full-scale outlet, a compact kiosk, or a distributorship, there’s a model to match your budget and space. Here’s a breakdown of the costs for each franchise type:
| Franchise Format | Form Charge | Investment Range | Required Area | Profit Margin |
| Distributorship | ₹35,000 (Refundable) | ₹15 – 20 Lakhs (Refundable with bank interest) | 1000 – 2000 Sq. Ft. | Around 50% |
| Franchise (Full Outlet) | ₹35,000 (Refundable) | ₹8 – 15 Lakhs (Refundable with bank interest) | 250 – 800 Sq. Ft. | Around 50% |
| Kiosk (Takeaway Only) | ₹35,000 (Refundable) | ₹5 Lakhs (Refundable with bank interest) | 100 – 200 Sq. Ft. | Around 50% |
- Form Charge: This is a refundable fee paid at the time of application. It shows your serious intent and commitment to the brand.
- Investment Range: The investment covers everything from store setup, kitchen equipment, initial inventory, and working capital. The exact amount varies depending on the location, size, and format of the outlet.
- Space Requirements: The area required depends on the franchise model. Distributorships need larger spaces to handle bulk operations, while kiosks are compact and designed for takeaway service.
This tiered structure allows investors to choose an option that fits their budget and operational preferences, whether starting small with a kiosk or scaling up with a distributorship.
Additional Financial Considerations
Besides the initial setup cost, Wow Momo franchisees should prepare for ongoing financial commitments that keep the business running smoothly and help in marketing and brand promotion.
- Royalty Fee: Although exact figures are not publicly disclosed, many food franchises typically charge 6%–8% of monthly revenue as a royalty fee to the parent company.
- Marketing Contribution: A monthly marketing fund contribution (usually around 2%–3% of sales) supports brand campaigns and local promotions.
- Working Capital and Liquid Assets: It’s recommended to maintain liquid capital between ₹2 lakh and ₹5 lakh to manage daily expenses like staff salaries, utilities, and raw material purchases.
Profit Margins and Earnings Potential
One of the biggest reasons Wow Momo is an attractive franchise option is its strong profitability and relatively quick return on investment.
- Profit Margins: Franchisees can expect profit margins around 50% on net sales, which is quite healthy in the quick-service restaurant industry.
- Average Monthly Sales: A typical outlet can generate monthly sales ranging between ₹3 lakh and ₹6 lakh, depending on location and foot traffic.
- Estimated Monthly Profit: After deducting operational expenses, franchise owners can earn a monthly profit of ₹1 lakh to ₹2.5 lakh.
- Breakeven Period: Most Wow Momo franchises reach breakeven within 8 to 10 months, which is a relatively short period compared to other food franchises.
The profitability depends on multiple factors, such as location, operational efficiency, and marketing efforts. With a well-chosen location and effective management, Wow Momo franchises have the potential to become highly lucrative ventures
Support Provided by Wow Momo
One of the biggest advantages of joining Wow Momo’s franchise ecosystem is the strong support offered by the company:
- Assistance with site selection to find the best location for your outlet
- Comprehensive staff training to ensure high-quality service and product consistency
- Help with supply chain management software for smooth and timely inventory
- Marketing support to effectively promote your franchise
- Ongoing operational guidance to help run your business efficiently and grow steadily
Franchisee Responsibilities
Running a Wow! Momo franchise involves more than just daily operations. As a franchise partner, certain infrastructure and setup responsibilities fall on your shoulders. While the brand offers strong backend support, franchisees are expected to manage the following:
- Franchisees must arrange their own internet connection, computer systems, and POS machines to ensure smooth day-to-day operations.
- All setup and ongoing maintenance costs, including repairs, upgrades, and equipment servicing, are the sole responsibility of the franchisee.
- Location interiors, branding, and furniture must strictly follow Wow! Momo’s standard branding kit is to maintain uniformity across all outlets.
These responsibilities help deliver a consistent customer experience and safeguard the visual identity of the brand.
Eligibility & Application Process for a Wow Momo Franchise
- Step 1: Submit the franchise application on the official Wow! Momo website or authorized partner platforms.
- Step 2: If shortlisted, you will receive documents and details for a telephonic interview.
- Step 3: Upon a successful interview, submit essential documents:
- Aadhar Card
- PAN Card
- Last 3 months’ bank statement
- Business location photos
- Aadhar Card
Franchise Terms & Legal Conditions
Before entering a partnership, it is essential to understand the legal framework and operational boundaries of the Wow! Momo franchise model. The brand has clearly defined terms to protect both its identity and your investment.
Key terms include:
- The franchise is licensed to the franchisee and is not considered a sale. It is non-transferable and non-assignable.
- Usage of the Wow! Momo brand, assets, and operating platform is governed by a license agreement with specific guidelines.
- Franchisees must comply with regular compliance checks and operational standards set by the company.
- Any misuse of brand identity, proprietary recipes, or training materials can result in the termination of the license.
Why Choose Wow Momo Franchise?
- Strong and popular brand with wide customer recognition.
- Proven and scalable business model for steady growth.
- Comprehensive training and ongoing support for franchisees.
- Affordable initial investment with good profit margins.
- Constant product innovation to attract customers.
- Strategic locations for high visibility and footfall.
- Growing demand for quick and tasty snacks across India.
Also Read: Burger Singh Franchise Cost
Risks & Considerations Before You Invest
While the prospects look bright, here are a few cautionary notes:
- High Competition: The Indian fast-food market is saturated, especially in metros.
- Real Estate Costs: High rentals can eat into margins.
- Quality Maintenance: Ensuring brand standards are consistently followed across locations is critical.
- Local Food Trends: Consumer preferences change regionally; you must adapt quickly.
Conclusion
Breaking into the food and beverage industry can be daunting, but franchising with a fast-growing, crowd-favorite brand like Wow! Momo offers a solid head start. With a proven business model, an ever-expanding customer base, and support from a homegrown brand that’s redefining India’s QSR space, this franchise is more than just an investment; it’s a slice of India’s modern culinary movement.
If you’re passionate about food, driven by growth, and ready to be part of a dynamic brand story, then this might just be your calling. Take the first step, follow the process, and you could soon be serving steaming hot momos with a side of success.
FAQs
What is the initial investment required for a Wow Momo franchise?
The investment ranges from ₹5 lakhs for kiosks up to ₹20 lakhs for distributorships, depending on the format and location.
Does Wow Momo provide training and support to franchisees?
Yes, Wow Momo offers comprehensive training, assistance with site selection, marketing support, and ongoing operational guidance.
Are the franchise fees refundable?
Yes, the franchise fee of ₹35,000 is refundable along with bank interest as per the company’s policy.
What is the typical profit margin for Wow Momo franchisees?
Franchisees can expect profit margins around 50% on net sales.
Can Wow Momo outlets operate in different formats?
Yes, Wow Momo offers multiple formats including kiosks, franchise outlets, and distributorships to suit different business needs.
