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Social Media Marketing
For News Publishers

Social media has emerged as a source of information and knowledge about everything. In past recent years, it is offering news of different sectors in just a few clicks. Everything we want to know is just a matter of a click. Now, social media and news go hand in hand.

There is a major part of the population who are captivating daily news from social media. It can be seen that social media for the news industry is flattering.

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Using social media for sharing news

Social media is both creator and a source of news. It shares the news as well as creates the news, which is in itself multitasking. Social media somewhere has given people a right to speech, where people can raise voice, spread awareness, and stand against the wrong.

The right to speech on social media is bringing a lot of news from around the world, which is mostly skipped while news telecasting. But social media doesn’t skip anything. It brings us every news on which we have a right to know.

While social media is expanding the sources of news, it is also becoming hard to choose the right information. We know, not everything which is being shared on social media, is true. There are gaps, where lies the false information or sometimes misleading, too.

But there is a voracious news portal that offers accurate news and everything going around the world. For them, social media marketing plays an important part in reaching many people at once. We work for such a news portal for bringing their value in front of their readers. We apply all the social media marketing tactics to engage their audience.

We at 7Knetwork offer social media marketing services for news portals, including every kind of social media service, from Facebook marketing to YouTube marketing. We are seamlessly working towards the popularity of news portals on social media sites.

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Professional services for your social media

Social media management– We offer social media management services where we handle all the social media accounts you have. Our team at 7Knetwork manages your social media handles, from managing likes to followers. Everything is in our hands and we do it in a very fine way.
Set-up & custom profile design– We have a team of graphic designers at 7Knetwork who can create custom designs for your news portal with fine arts. We set up your profile which talks about your news portal and what value your channel adds to your audience’s lives. That’s what grabs the attention of the targeted audience.
Social media promotion– Without the promotion on social media about your news portal, social media marketing is incomplete. We promote your news portal and posts related to the news portal on social media to engage more people. Promotion on social media is an eminent part of social media marketing services. Also, the promotion of social media accounts is important it brings us the audience we want. So, we focus on doing every promotion with quality results.
Specific audience targeting– Do you know social media is the best way of targeting a specific audience? We know how to do it. Our team at 7Knetwork asks you about the audience you want to target. Then, we target that particular audience by regulating a few settings on your social media handles.
Increased profitability– When the audience engaged in your social media handles, it automatically increases the rate of profit. We engage more and more traffic through social media marketing services into your news portal. It results in increasing your profitability rate. Our team never forgets to bring quality results to your news industry.

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Best Uses of social media Advertising in News Promotion

Social media advertising is one of the social media marketing strategies, which is used to target social media users. Social media advertising has been seen as an impactful tool to convert more sales at a lower cost. For promoting news, social media advertising is an influential way of bringing an audience.

We at 7Knetwork offers social media advertising on the best social media networks. Our team understands the importance of social media advertising for news portal and work towards that.

Let’s understand, how social media advertising results in better engagement?

It lets you target a specific audience– You know, we can target the specific audience through social media marketing. And social media advertising is the best way of targeting a specific audience.
The advertisement makes it easier to grow an audience– Growing on the social media platform is important but not easy. A lot of people doing a lot of things, but not getting a lot of results. But social media ads can let you grow your business.
Ads prevail over organic growth– With the rising pace of digital marketing and changes google is bringing each day, advertisement is ruling the internet. The posts on social media with the highest results would be the result of social media advertisements. Organic growth is going slow with the introduction of social media advertisements. It works but not with the speed of advertisement.

That is why social media advertising is the new and effective tool for bringing huge traffic to the news portal.

There are Four best social media platforms for social media advertising. These platforms are bringing the most results and also are very effective for news promotion. There are innumerable social media sites but not every platform brings higher results. So, it would be beneficial to start with popular social media platforms which have a huge audience.

Before understanding how social media platforms procure more results, we first need to understand what basis we should choose a social media platform. So, here are the following points;

A perfect social media platform would be that, where the most of audience is present
Next, where most of your target audience is engaged
Last, where the target audience is most concentrated

These are the three points that must be ensured before choosing a platform to produce social media advertisements.

Now Let’s understand, how following social media platforms have done social media advertising?

Facebook Advertising– Facebook advertising is the most prominent way of engaging more people to your news portal. Our team has expertise in Facebook advertising, which results in higher lead generation i.e more audience. We use different tactics under Facebook advertising like ads to generate awareness among people about your news portal, use emojis to grab attention, use different and unique ads for a different audience, etc.
Twitter advertising– Twitter is the main source of generating most of the news from around the world. We at 7Knetwork offer Twitter advertising where we advertise the news in different ways. Such as, using compelling images so that people click on them, be very particular about whom to target, uses brief content to summarize news, etc. It works well.
Instagram advertising– Instagram is becoming the most used social media platform for the news industry after Facebook and Twitter. Most people consume news from Instagram daily. This is what makes us use Instagram advertising for news portals. We use Instagram advertising through posts, videos, and stories to target a specific audience. We focus on a specific audience, use custom images and posts for advertisement, and seriously use hashtags.
LinkedIn Advertising– LinkedIn is another engaging social media platform where generally professionals are engaged. We focus on LinkedIn advertising for targeting the businesses to reach out to your news portal for daily business-related news. We use short and crispy ad copy, and we focus on sharing professional challenges.

These are the main social media platforms emerging through social media marketing services for engaging more audiences through social media advertising. This is how you can reach out to more people through one or two advertisements only.

Different types of

Social Media Services

1. Facebook Marketing

Facebook is the backbone of social media marketing. There are millions of people using Facebook daily for numerous purposes. This fact is helping businesses to expand their customer base through Facebook marketing. The news industry is one of such industries, which is using Facebook marketing for a news channel to attain the most of the audience.

Following are the services we provide under Facebook Marketing;

Page likes– Page likes are a way of knowing how your business is being perceived by the audience. We provide relevant and enlightening content for our clients to their audience. That results in increasing the page likes. Our team focus on the quality of content than the quantity of content.
Groups sharing system– A group sharing system is a way of targeting a specific group of audiences whose interests are the same. We share the posts which can target a specific group of people to that specific group on Facebook, instead of posting it on a timeline. It made it easy for those people to reach you directly without missing any post on the timeline.
Instant article approval– This instant article approval service is given to publishers to share fast-loading articles on Facebook. It is a mobile-optimized format. Our team knows how to do it with ease to grab the attention of a lot of people. Today, people are always in a hurry which makes this service more eminent.
Facebook ad break approve– Facebook ad break allows your video content to be broke upon shot clips. It makes your video ad content eligible for natural breaks. We offer the Facebook ad break services to our clients which monetize their Facebook. It appears during the video in the form of short ads
Frame for Facebook– We design different unique and eye-catching Facebook frames for our client’s Facebook handle. The Facebook frames are used by the Facebook users to share their feelings or their life statuses on those frames. We create attractive frames for news portal which depicts their background.
Facebook Automation– Facebook automation is a way of letting your audience take an action on Facebook automated ads. We offer Facebook automated ad services to accomplish your business goals. Our team knows the best how your audience can take an action on your website or getting the attention of the targeted audience.
Facebook is the backbone of social media marketing. There are millions of people using Facebook daily for numerous purposes. This fact is helping businesses to expand their customer base through Facebook marketing. The news industry is one of such industries, which is using Facebook marketing for a news channel to attain the most of the audience.

2. YouTube Marketing

YouTube is all about videos. Videos are the new thing trending in the market. Very few people prefer to read whereas everyone else just loves to watch. It creates opportunities for those who create video content in the market. Similarly, the news industry is also captivated by this fact and there is a lot of news channel that is sharing news through short and long videos. To gain the market share on YouTube, you would require YouTube marketing for your news portal. For that, we at 7Knetwork offer numerous YouTube marketing services.

Below Are the Services We Provide under YouTube Marketing;

YouTube Bumper kit– Bumper kit is a short video that leads us to reach more audiences and briefly increase brand awareness. We offer YouTube bumper ads services to our clients to create awareness about their brands. Those short clips are the best way to generate an idea about your brand in the minds of your audience because they are non-skippable.
YouTube monetization– YouTube monetization is a way of placing an ad in front of a person during a video. If the viewer watches the whole ad, the news channel gets paid. The place of the ads is not fixed, they can be placed at any time. Our team knows the importance of placing an ad in front of your audience and always ensure that it gets noticed at once.
YouTube subscriber– YouTube subscribers are the eminent part of a YouTube channel. A subscriber is someone who is following your channel and every content you are sharing. A subscriber helps a YouTube channel to gain most of the popularity. Our team of social media marketing offers services that can increase your subscribers with few YouTube marketing tactics.
YouTube studio set-up– A YouTube studio helps a news channel in setting up a studio to manage the channel, organize content, and interact with the audience. There has to be some sort of settings that must be done to keep the channel updated. Our team of young professionals does every setting in YouTube studio to make the channel work better.
YouTube Live Telecasting– YouTube has been emerging every day. It is introducing a lot of news things almost daily. Live telecasting or live streaming is one of such things which YouTube has introduced not very long ago. Yet it is helping in YouTube marketing. YouTube live streaming includes a few things which must be considered before starting alive. Our team would ask you to make a goal, choose the right time to go live, promote the event, optimize your set-up, etc. All these things would make life successful.
YouTube video editing– Video editing cannot be a straightforward game. It takes a lot of work, time, and innumerable efforts. Our professional social media marketing team knows the advanced feature of video editing tools on YouTube. It helps a news video to be perfect in front of its audience. Video marketing is the most important task in YouTube marketing for news portals.
YouTube video frame– A Video is a series of frames which viewed in order and a motion. Frame refers to framing a time at what speed the videos must be moved. That means, which scene must be fast, which must be slow, and which must be emphasized more, all of it comes under YouTube video framing. We at 7Knetwork offer YouTube framing services where we can trick your audience into smooth motion.

3. Twitter Marketing

Twitter has been a great source of information about every field that exists. Especially, it has been spreading every kind of news regarding every matter within or outside the country. So, there would not be anything wrong to say that Twitter marketing is very influential for the news industry. It can change the picture of the news portal if it has been done in the right way.

Through twitter marketing, a news portal can reach a large audience around the world. Every news channel is marketing on Twitter. If you want to join the race then don’t wait. We offer the best Twitter marketing services at affordable prices. We have a social media marketing team that indulges in quality Twitter marketing services.

Key Benefits of Choosing Our Services

Why choose 7K network for the Social media services?

Customer Satisfaction

It provides the masses with the fastest and latest news.

Cost- Effective

Easy to access, you don't need to have any technical knowledge.

Increase Expouser to News

Breaking news can be updated within a few minutes.

Frequently Asked Questions

What are promoted and boosted social media posts?

Promoted and boosted social media posts are those posts for which you have paid an amount to the respective social media platform to make the post more visible in front of your audience. It makes your post available to wider people for better reach. It increases the number of people who have seen your content. The better the amount, the better the reach will be.

Can SMM help to grow my news portal?

Yes, SMM (Social media marketing) can help you grow your news portal in many ways. Social media marketing for the news industry is a revolution. The use of the internet is at its peak, where almost every person read news from the internet instead of newspaper. It makes a way for social media marketing to help the news industry reach its audience. Social media marketing can help a news portal grow in the following ways;

It grows the image of news portal among its audience through brand awareness
It increases traffic to your news portal and social media handles through social media marketing strategies
It can retarget your audience by placing cookies within their browser

Why should I use social media for the news industry?

The news industry has been seeing a change in the market by losing most of the sales of newspapers. But if they still want to exist in the market, they have to move into a new strategy. And social media marketing can be a fruitful strategy. Here are the following reasons that why you should use social media for the news industry;

It grows your news publication at a faster speed than the traditional model
It increases the rate of profitability of your news publication
It creates brand recognition in the market among your audience
It creates far more opportunities to convert

What details I have to Provide?

You have to provide all the details about your news publication along with your social media handles. Make sure to give details of all the social media platforms you are using for your news industry.

Is it important to register with Govt before starting social media?

Yes, it has been made mandatory that every digital media publisher has to register itself under the Registrar of Newspapers for India (RNI). They have to share particulars that are prescribed by the government.

How often I will get Reports?

We will give you a weekly report about your social media marketing campaign. It will include everything we will have done so far and what else we can do for you further.

Social Media Marketing
For News Publishers

Result-oriented Strategy

Reasonable Packages